However, just like in 2019, despite conventional hybrids accounting for 52% of the overall volume (64% in Western Europe), the plug-in sales are very low.
The three-month period ended with just 631 Toyota Prius Prime (aka Prius Plug-in Hybrid) sales, which is 0.23% of the total. On the positive side, almost 11% of Prius buyers opted for a PHEV.
In Q1, the hydrogen fuel cell Toyota Mirai noted 76 sales (compared to 250 in 12 months of 2019), so no big change at the FCV front as well.
Hopefully, later this year, we will finally see some progress for plug-ins, once the new modelsbecome available:
- Toyota RAV4 PHEV
- Lexus UX BEV
Sales for Jan-Dec 2019 are listed below
Table 1 – TME (1) full year sales in 2019
TOTAL TOYOTA / LEXUS
Yaris (incl. Yaris Hybrid)
Corolla H/B & Touring Sports (including Hybrid)
Corolla H/B & Touring Sports Hybrid
Toyota C-HR (incl. Hybrid)
Toyota C-HR Hybrid
Corolla SDN (incl. Hybrid)
Corolla SDN Hybrid
Prius Plug-in Hybrid
Camry (incl. Camry Hybrid)
RAV4 (incl. RAV4 Hybrid)
IS (incl. IS Hybrid)
ES (incl. ES Hybrid)
LS (incl. LS Hybrid)
NX (incl. NX Hybrid)
UX (incl. UX Hybrid)
RX (incl. RX Hybrid)
RC (incl. RC Hybrid)
LC (incl. LC Hybrid)
(1) Toyota Motor Europe is responsible for all Western, Central and Eastern European countries including Turkey and Russia as well as Israel and a number of Central Asian markets (Armenia, Azerbaijan, Georgia, and Kazakhstan).
*East Europe includes Russia, Kazakhstan, Caucasus, Ukraine, Turkey and Israel.
Models listed in italics are produced locally at Toyota’s European manufacturing facilities.