Mazda North American Operations reports that its vehicle sales in the United States, increased in April by 7.5 percent year-over-year to 32,351. During the first four months of the year, the company sold 120,735 units, which is also 7.5 percent more than a year ago.
In other words, the Japanese brand is doing relatively well - something that we can't say about its all-electric car sales.
The only positive thing that we can find is that April was the best month for the 2023 model year version so far and the best result for the model in 10 months.
Mazda MX-30 sales in the US - April 2023
So far this year, Mazda sold 32 MX-30 in the US (actually only in California), which is nearly 88 percent less than a year ago at this time (258). It remains a really low volume even for compliance purposes.
We don't know whether the low sales relate solely to limited supply or if the cars are available but demand is weak (especially since the car is not eligible for the $7,500 federal tax credit). It might be a combination of all three reasons.
It seems that Mazda is a rare premium brand that was unable to sort out its electrification strategy to achieve at least a few percent BEV share in the total sales, like many of its competitors.
As far as we understand, such a state can't be prolonged forever. Mazda plans to electrify its lineup with more BEVs around 2028-2030, but as of today, most of the other premium brands are far ahead in terms of BEV sales. Meanwhile, Mazda's representative said that long-range BEVs aren't sustainable.
The Mazda MX-30, priced at an MSRP of $34,110 (plus a $1,275 destination charge) and EPA Combined range of just 100 miles, without the eligibility for the $7,500 federal tax credit is not expected to make any splash.
Just to illustrate the price/performance competitiveness, let's take a look at the table with some of the other BEVs:
|Model||Base Price||Dest. Charge||Tax Credit||Effective Price|
|2023 Chevrolet Bolt EV 1LT 17-inch||$26,500||+$995||$7,500||$19,995|
|2023 Chevrolet Bolt EUV LT 17-inch||$27,800||+$995||$7,500||$21,295|
|2023 Ford Mustang Mach-E Select SR RWD 18-inch||$45,995||+$1,500||$3,750||$43,745|
|2023 Hyundai Kona Electric 17-inch||$33,550||+$1,335||N/A||$34,885|
|2023 Mazda MX-30 18-inch||$34,110||+$1,375||N/A||$35,485|
|2023 MINI Cooper SE Hardtop 2 door (only higher trim) ||$34,225||+$995||N/A||$35,220|
|2023 Tesla Model 3 RWD 18-inch||$40,240||+$1,640||$3,750||$38,130|
|2023 Volkswagen ID.4 Standard 19-inch||$38,995||+$1,295||$7,500||$32,790|
|2023 Volvo C40 Recharge 19-inch||$55,300||+$1,095||N/A||$56,395|
|2023 Chevrolet Bolt EV 1LT 17-inch||FWD||65||259 mi |
|2023 Chevrolet Bolt EUV LT 17-inch||FWD||65||247 mi |
|2023 Ford Mustang Mach-E Select SR RWD 18-inch||RWD||70*||247 mi |
|2023 Hyundai Kona Electric 17-inch||FWD||64||258 mi |
|104 mph |
|2023 Mazda MX-30 18-inch||FWD||35.5||100 mi* |
|87 mph |
|2023 MINI Cooper SE Hardtop 2 door (only higher trim) ||FWD||32.6||114 mi |
|6.9||93 mph |
|2023 Tesla Model 3 RWD 18-inch||RWD||60*||272 mi |
|5.8||140 mph |
|2023 Volkswagen ID.4 Standard 19-inch||RWD||62||209 mi |
|2023 Volvo C40 Recharge 19-inch||AWD||78||226 mi |
|4.5||112 mph |
* estimated/unofficial values (net capacity in the case of Ford, unknown number in the case of Tesla).
In January, the company introduced in Europe the Mazda MX-30 e-Skyactiv R-EV plug-in hybrid (series hybrid with a 17.8-kilowatt-hour battery and recharging capability). This version is not available in North America - although there is a possibility, according to some reports).