Toyota Motor North America (Toyota and Lexus brands) reports 2,332,262 vehicle sales in the U.S. in 2021, which is up 10.4% year-over-year. Both brands managed to improve sales by over 10%, as Toyota delivered 2,027,786 units (up 10.3%), while Lexus delivered 304,476 (up 10.7%).
The Electrified Powered Vehicle (EPV) category noted a new record of 583,697 in 2021, which is 73.2% more than a year ago and 25% of the total volume of the Japanese group.
Toyota is proud that it is #1 in the EPV category for the 22nd consecutive year, but we are of course most interested in the plug-in category. Specifically, in all-electric vehicles. On this front, Toyota and Lexus are also progressing.
The total Toyota brand volume was:
- Q4: 10,376 (up 76%) at 2.5% share
- 2021: 52,749 (up 195%) at 2.6% share
Cumulatively, Toyota delivered more than 190,000 plug-in electric cars, which means that soon it will reach 200,000 federal tax credits (which triggers the start of the phase-out of the incentive).
The Toyota RAV4 Prime noted a relatively strong Q4 with 7,741 units and a total of 27,703 units in 2021.
- December: 2,185 (up 112%)
- Q4: 7,741 (up 251%)
- 2021: 27,703 (up 766%)
The total RAV4 sales stand at 407,739 (down 4.3%), including 120,983 hybrids, which means that Prime is responsible for 6.8%. For sure there is room for improvement in 2022.
The aging Toyota Prius Prime (the 2nd model evolution after the original Prius PHEV) noted 2,635 units in Q4 (down 29% year-over-year). However, the year 2021 was the second-best year for the plug-in hybrid Prius.
- December: 1,154 (down 25.5%)
- Q4: 2,635 (down 29%)
- 2021: 25,042 (up 70%)
The Prius Prime is also not far from the Prius Hybrid (conventional), which YTD noted 33,968 units in 2021.
The Toyota Mirai is not a plug-in model, but a hydrogen fuel cell car (technically it is nothing more than a series hybrid with a zero-emissions onboard power source).
Its sales significantly increased this year compared to 2020, but remain relatively low - no change compared to previous reports.
- December: 28 (up 45%)
- Q4: 361 (up 128%)
- 2021: 2,629 (up 427%)
Toyota electrified sales in the U.S. in 2021