Home

News

EV Sales Are Booming In Europe–Except For Tesla

European EV sales increased by double digits. Meanwhile, Tesla experienced the exact opposite.

Tesla Model Y Performance (2025) in European specification

Photo by: Tesla

Iulian Dnistran

By: Iulian Dnistran

Sep 22, 2025 at 9:29am ET

Add InsideEVs as a preferred source in Google

Share

Comment

Electric car sales continue to rise in Europe.
In the first eight months of the year, EV sales increased by an impressive 26% year-over-year.
However, not all automakers are enjoying the ride, with Tesla immediately jumping into view.

Tesla has long been the king of EVs, but its position is slowly eroding as customers are turning to the vastly more diversified portfolios of rival companies. That evolution is clear as day in Europe, where Tesla’s reliance on just two aging cars–the Model 3 and Model Y–has caused sales numbers to go down month after month, leaving room for so-called traditional automakers to sweep in.

Eight months into the year, the Tesla Model Y is Europe’s best-selling EV, according to preliminary numbers from DataForce that take into account 97% of sales in the European Union, the United Kingdom and EMEA countries. Despite this–and the fact that the Model 3 was the third-best-selling EV–Tesla is the only electric car maker in the top 10 with decreasing sales.

Related Stories

Tesla's Door-Handle Disaster, Explained

Tesla Wants To Build More EVs In Europe. Who Will It Sell Them To?

The BMW iX3 Could Actually Be A Fantastic EV Deal

The Volkswagen ID.4 Gets Huge Upgrades Next Year, Buttons Are Back

So far this year, the Model Y has been sold in 83,314 units, a significant decrease of 34% over last year, while the Model 3 saw 50,237 sales, down 29% year-over-year. Meanwhile, the overall EV market went up 26% from January to August, with other automakers leading the way with their higher sales numbers.

In August, Volkswagen was the best-selling EV maker in Europe, with a total of 16,105 cars finding new owners, an uptick of 45%. That’s mostly thanks to the ID.3, ID.4 and ID.7 models. Tesla was second with 14,245 units, a decrease of 23% year-over-year, followed by BMW with 12,546 EVs sold, up 7% from last year.

Stay informed with our newsletter every weekday

back

Subscribe For more info, read our Privacy Policy & Terms of Use.

What do you think?

View

Comments

For what it’s worth, Tesla’s performance improved slightly from July, when it finished seventh on the European EV sales chart. What’s more, Kia isn’t doing very well, either. After consistently getting a spot in the top 10, the Korean automaker fell out of it in August, leaving Ford to take its place on the list, thanks to increasing sales of the Volkswagen-based Explorer EV.

Overall, the European electric car market seems quite healthy. In the past, automakers have said that EVs need to have a market share of 20% to 25% to meet the EU’s emissions targets for 2025-2027. Well, that just happened in August, with the 154,582 EVs sold last month accounting for 20% of the new car market.

We want your opinion!

What would you like to see on Insideevs.com?

Take our 3 minute survey.

- The InsideEVs team

Share this Story

GO TO COMMENTS

(

)

Got a tip for us? Email: tips@insideevs.com

View all comments ( )

Trending

I Took A Rivian R2 On A Camping Trip To The Middle Of The Desert

Solid-State Cells Can Make The U.S. Competitive In Batteries Again: CEO

BYD's Futuristic EV Charger Can Run On Sunshine And Batteries

Google’s Gemini AI Assistant Now Works On Apple CarPlay

Latest Stories

Slate Is Selling A $30 'Screenless GPS' For Its Low-Tech Truck Nov 12 - News -
America's 3 Most Popular SUVs Are About To Be Hybrid Or Electric Nov 12 - News -
The 2026 Chevy Silverado EV Trail Boss Makes No Sense. I Loved It Anyway Nov 12 - Car Reviews -
Scout's New Factory Is Already Making Trucks. But You Won't Be Able To Buy One For A While Nov 12 - News -
BYD's Futuristic EV Charger Can Run On Sunshine And Batteries Nov 12 - Charging -
I Took A Rivian R2 On A Camping Trip To The Middle Of The Desert Nov 12 - Car Reviews -
Solid-State Cells Can Make The U.S. Competitive In Batteries Again: CEO Nov 12 - Battery Tech -

RECOMMENDED FOR YOU

America's 3 Most Popular SUVs Are About To Be Hybrid Or Electric

Slate Is Selling A $30 'Screenless GPS' For Its Low-Tech Truck

Tesla’s Cheapest Cybertruck Ever Is An RC Racer That Goes 37 MPH

The 2026 Chevy Silverado EV Trail Boss Makes No Sense. I Loved It Anyway

Tesla Extends Cybertruck Production Run To Work Through Order Backlog

Scout's New Factory Is Already Making Trucks. But You Won't Be Able To Buy One For A While

Tesla Is Squeezing More Money Out Of The Cybertruck Before It Dies