Ford's $30,000 Electric Pickup: Our First Look

Ford says its breakthrough affordable EV will offer the interior space of a mid-size truck in the footprint of a Maverick.

A teaser of Ford's $30,000 electric pickup

Photo by: Ford

Iulian Dnistran

By: Iulian Dnistran

Aug 11, 2025 at 10:30am ET

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Ford’s new affordable electric pickup truck made a brief appearance during a presentation video.
The first of Ford’s new modular EVs doesn’t have a grille because there’s no engine to cool.
The entire face of the EV appears to be flat, possibly to improve aerodynamics.

It’s Ford news day today. In the amalgam of stories about the American auto giant’s EV packaging and manufacturing revolution, one unassuming video discreetly let the cat out of the bag.

It’s one short shot of what we believe to be Ford’s upcoming $30,000 four-door electric pickup truck. Despite the carmaker’s barrage of information about its breakthrough assembly techniques, it hasn’t released a single photo of this elusive EV, which is scheduled for 2027, so this is the best we have so far.

A teaser of Ford's $30,000 electric pickup

Photo by: Ford

First things first, there’s no grille. That’s because there is no gas engine that needs cooling, but even the F-150 Lightning has something that resembles a grille. Here, not so much—it’s just a shiny black piece of plastic. This should improve the car’s aerodynamics, which will also help with its energy efficiency.

The yet-to-be-named affordable electric truck will feature a front trunk, and we can barely see its outline under the plastic cover. As for the headlights, there’s a clear vertical line between the right light and the black not-a-grille plastic cover.

Size-wise, Ford said the radical new pickup would offer the interior space of a mid-size truck while fitting inside the footprint of the Maverick, a compact pickup. That’s thanks to the electric powertrain, which uses a lot less space than the traditional gas powertrain. The batteries, which are structural to the body, are under the floor, leaving room for a bed and a frunk.

"The first [new EV] will be a midsize four-door electric pickup with a targeted starting price of about $30,000, assembled at Louisville Assembly Plant and reaching customers in 2027," Ford said in a release. "As fast as a Mustang EcoBoost. More passenger space than the latest Toyota RAV4, with a frunk and a bed for free."

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As for the design, we can’t say for sure what the base work EV will look like, but it should be something related to the F-150 Lightning and Maverick. Recently, Ford trademarked the Ranchero nameplate, which would suggest the American automaker is planning to resurrect the iconic badge that was last used on a two-door pickup in the late 1970s.

Neither the design nor the name of the new EV has been confirmed, so take that with a grain of salt. Nevertheless, these are exciting times for the American electric car industry, with Ford upping the ante and taking the fight straight to the Slate truck, the Amazon-backed EV that was supposed to start from under $20,000 before tariffs made that price tag unattainable.

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