The Honda Prologue Was The Surprise EV Hit Of 2024

Oh, and the Prologue was also the best-selling General Motors electric vehicle, too.

2024 Honda Prologue Review

Photo by: Jeff Perez / Motor1

Patrick George

By: Patrick George

Jan 5, 2025 at 1:41pm ET

Add InsideEVs as a preferred source in Google

Comment

I feel like I've said it a million times, and it's more true every time I say it: people want good, reasonably-priced electric vehicles from brands they trust. And the Honda Prologue continues to prove me right.

Lots of industry-watchers, critics and Honda fans wrote the Prologue off at first. After all, it's not even technically a Honda product; under the skin, it's a General Motors EV, re-bodied and re-tuned by Honda with some software tweaks unique to the family. Many of the naysayers believed it'd be an afterthought from another EV-skeptical Japanese car company, a glorified compliance car or a PR exercise to make it look like Honda's not totally behind in the electric race.

Get the best news, reviews, columns, and more delivered straight to your inbox.

back

Subscribe For more info, read our Privacy Policy & Terms of Use.

It turns out they were all wrong. The Prologue is clearly finding success all on its own with the strength of its specs, size, aggressive deals and the fact that Honda's willing to sweeten the deal by throwing in a home or portable charger and covering some of those installation costs.

Honda's 2024 sales data, released Friday, indicates that 33,017 Prologue EVs were sold in 2024. That's not bad at all for a car that didn't really go on sale in force until about the middle of the year. It even outsold the slightly larger, gas-powered Passport by about 500 units.

Gallery: 2024 Honda Prologue Review

2024 Honda Prologue Review

Source: Jeff Perez / Motor1

And perhaps most notably, the Prologue ended up being the best-selling model of all the GM EVs: its sales trumped the Equinox EV (28,874 sold), Blazer EV (23,115) and even Cadillac Lyriq (28,402) in 2024. If these trends continue into 2025, we could well see the Prologue become one of the top EV crossovers behind the still-top-selling Tesla Model Y, a list that includes the Hyundai Ioniq 5 and Ford Mustang Mach-E.

I'd say Honda's onto something here. But that's not surprising when you look at the specs. The Prologue is a very "normal"-feeling EV that looks and operates much like a conventional gas-powered car, right down to the door handles. Spec-wise, it's quite solid too: powered by an 85-kWh battery pack, the Prologue comes in front- or all-wheel-drive forms with between 273 and 296 miles of range, depending on trim and equipment. Its maximum charging speed is a so-so 155 kW, and Honda says it can charge from 20% to 80% in about 35 minutes on a commensurate fast charger. Still, with Honda opting to include a Level 2 home charger, a Level 1 or 2 portable charger or credits for public fast-charging, owners get a lot of flexibility on how they want to "fuel" their new electric cars.

And while some will still ding the Prologue for being a GM car underneath, I say: do most people even know that, and do they care? GM's EVs (née Ultium) are increasingly impressive in many segments, from family crossovers to luxury cars and even pickup trucks. Plus, Honda's dealers are generally very well-regarded for customer service; there's a lot to like about the Prologue, rebadge or no.

Past research has shown that many American buyers think that the Japanese automakers, who were early pioneers with hybrid technology, are among the leaders in the EV space as well. That's not exactly true these days, but that perception is likely proof that people want good EV options from brands they know to be dependable and trustworthy.

What do you think?

View

Comments

Honda is working to catch up with its own EV hardware soon and we'll see the latest advancements there this week at CES. I'd say that as it plans for an electric future, it had better be taking notes on how the Prologue is doing right now, because there's a lot to like here.

Contact the author: patrick.george@insideevs.com

More Honda EV News

Honda's CEO Struggles To Explain Why Nissan Merger Makes Sense

Think EVs Are Bad In Winter? Here's Where They Have A Huge Advantage

Nissan-Honda Seek Merger Into 'Global Mobility Company' By 2026

Honda-Nissan Merger May Prevent A Hostile Takeover

Here’s A First Look At Honda’s New Electric SUV

Honda Prelude Hybrid Will Come To The U.S. In 2025

We want your opinion!

What would you like to see on Insideevs.com?

Take our 3 minute survey.

- The InsideEVs team