According to sales data for the first nine months of 2019, Toyota's strategy of relying on hybrids pays off in Europe as sales of the group (including Lexus) increased by 3.1% year-over-year to 838,691, and hybrids were expanding at 16% year-over-year to 435,881.
Those are serious numbers as 52% of total sales were hybrids (62% in Western Europe), although the single Toyota Prius Prime (aka Prius Plug-in Hybrid) noted just 2,003 sales, which is 0.26% of the total result.
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Prius Prime accounts for 11.8% out of the total 16,974 Prius family, which sounds much better, but it seems that there is no significant change in the near-term. It might start to change with the upcoming Toyota RAV4 PHEV... in 2021.
The hydrogen fuel cell Toyota Mirai is at 220 sales over nine months, which speaks for itself.
From the press release:
TME highlights Jan-Sep 2019:
- Total sales: 838,691 (+3.1% year-on-year)
- Market share: 5.3% (+0.3 ppt year-on-year)
- Total hybrid sales: 435,881 (+16% year-on-year)
- Hybrid mix: West Europe: 62% - East Europe*: 23% - TTL: 52%
Toyota highlights Jan-Sep 2019:
- Toyota sales: 775,201 (+2.6% year-on-year)
- Top sellers: Yaris Range (177,538); Toyota C-HR Range (106,632); RAV4 Range (107,633)
- Top gainers: Mirai (+76%); Camry Range (+30%); RAV4 (+24%)
- Top hybrids : Toyota C-HR Hybrid (94,536); Corolla hatchback & Touring Sports (89,835); Yaris Hybrid (86,330); RAV4 (75,168)
- Total hybrid sales: 392,804 (+15% year-on-year)
- Hybrid mix: West Europe: 60% - East Europe*: 22% - TTL: 51%
Lexus highlights Jan-Sep 2019:
- Total Lexus sales: 63,490 (+9.4% year-on-year)
- Top sellers: NX Range (18,449); UX Range (14,606); RX Range (12,893)
- Top gainers: UX range (new); ES range (new)
- Top hybrids: NX Hybrid (13,181); UX Hybrid (13,198); RX Hybrid (5,215);
- Total hybrid sales: 43,077 (+28% year-on-year)
- Hybrid mix: West Europe: 99% - East Europe*: 7% - TTL: 68%
Sales for Jan-Sep 2019 are listed below
Table 1 – TME(1) total nine month sales in 2019
TOTAL TOYOTA / LEXUS
838,691
TOYOTA
775,201
AYGO
78,530
Yaris (incl. Yaris Hybrid)
177,538
Yaris Hybrid
86,330
Corolla H/B & Touring Sports (including Hybrid)
106,835
Corolla H/B & Touring Sports Hybrid
89,835
Toyota C-HR (incl. Hybrid)
106,632
Toyota C-HR Hybrid
94,536
Corolla SDN (incl. Hybrid)
51,744
Corolla SDN Hybrid
24,091
Avensis
1,242
Prius Family
16,974
Prius
4,240
Prius+
10,731
Prius Plug-in Hybrid
2,003
Mirai
220
Camry (incl. Camry Hybrid)
37,997
Camry Hybrid
5,870
GT86
787
RAV4 (incl. RAV4 Hybrid)
107,633
RAV4 Hybrid
75,168
Highlander
1,159
Land Cruiser
32,500
Hilux
28,563
PROACE
21,844
Other models
5,003
LEXUS
63,490
CT 200h
4,239
IS (incl. IS Hybrid)
2,829
IS hybrid
2,723
ES (incl. ES Hybrid)
4,986
ES hybrid
3,339
GS (incl. GS Hybrid)
136
GS hybrid
34
LS (incl. LS Hybrid)
352
LS hybrid
179
NX (incl. NX Hybrid)
18,449
NX hybrid
13,181
UX (incl. UX Hybrid)
14,606
UX hybrid
13,198
RX (incl. RX Hybrid)
12,893
RX hybrid
5,215
RC (incl. RC Hybrid)
892
RC hybrid
832
LC (incl. LC Hybrid)
307
LC hybrid
137
Other models
3,801
Models listed in italics are produced locally at Toyota’s European manufacturing facilities.(1) Toyota Motor Europe is responsible for all Western, Central and Eastern European countries including Turkey and Russia as well as Israel and a number of Central Asian markets (Armenia, Azerbaijan, Georgia, and Kazakhstan).
*East Europe includes Russia, Kazakhstan, Caucasus, Ukraine, Turkey and Israel.
