Chevrolet Sells 1,210 Volts In February, Off 26% From 2013
After posting a fairly disappointing 918 Volt sales in January – the first time sales were under 4 digits in 2 years (603 – Jan 2012), the extended range Chevy bounced back a little in February notching 1,210 deliveries.
Year-over-year, this February’s result was up against some fairly stiff competition as 1,626 were sold this month a year ago, meaning sales were off 25.6%. For the year to date, 2,128 Volts have been sold as compared to 2,766 – off 23.1%
Last year 23,094 Volts in total were sold, which was a little less than the 23,461 in 2012 – a statistic GM can’t be eager to repeat in 2014.
Fortunately, next month should be an ‘easy beat’ for GM to get things back on track, as just 1,478 Volts were sold.
Why the low numbers so far in 2014 – and really for the end of 2013?
There just isn’t enough casr to even get the Volt a fighting chance as the General opted to produce more petrol cars and higher margin Cadillac ELRs out of the Volt’s Hamtramck facility while keeping the plug-in Chevrolet’s inventory restrained to less than half of what it was over the summer.
Sidnote of interest: GM sold 58 Cadillac ELRs in February
However none of those issues stopped the car from continuing to rack up awards, as the Volt added two more to its trophy case this month:
- J.D. Power: 2011 Chevy Volt Most Dependable Compact
- U.S News & World Report: 2014 Chevy Volt Best Upscale Midsize Car For the Money
Also, Chevrolet initiated a new ad focus for the Volt in February: