Tesla Extends Unlimited Free Supercharging For Vehicles Ordered By January 15

2 months ago by Eric Loveday 29

Tesla Barstow, CA Supercharger (Image via PlugShare)

Tesla Barstow, CA Supercharger (Image via PlugShare)

On November 7th, Tesla announced the following:

“For Teslas ordered after January 1, 2017, 400 kWh of free Supercharging credits (roughly 1,000 miles) will be included annually so that all owners can continue to enjoy free Supercharging during travel. Beyond that, there will be a small fee to Supercharge which will be charged incrementally and cost less than the price of filling up a comparable gas car.”

Supercharging Not Free For Long

Supercharging Not Free For Long

Well, Tesla has now changed the effective date for the new program. The end of unlimited, free Supercharging will go into effect on Tesla ordered after January 15, 2017.

Here’s the new emailed statement issued by Tesla (hat tip to Add Lightness!):

“Due to high demand at the end of the year, we’ve extended the order date by two weeks for customers who were unable to finalize their purchase by December 31, 2016. Any Tesla ordered by January 15, 2017 and built by April 15, 2017 will continue to benefit from free unlimited Supercharging. For Model S and Model X vehicles ordered after January 15, 2017, 400 kWh of free Supercharging credits (roughly 1,000 miles) will be included annually so that owners can continue to enjoy free Supercharging during travel.”

This is good news for potential buyers who still haven’t put their Model S or X orders in yet.

Here’s the November 7 release on the Supercharger policy change (note: January 1 and April 1 dates are no longer correct. New deadlines are January 15 and April 15):

An Update to Our Supercharging Program

The Tesla Team November 7, 2016

Four years ago, Tesla introduced the Supercharger Network – the world’s fastest charging solution – to enable convenient long distance travel. Today, more than 4,600 Superchargers allow over 160,000 Tesla owners to drive across the continental U.S., from the Arctic Circle to the south of Spain, and across all of the population centers in China and Japan, among many other places. Supercharging has even helped owners drive their Teslas around the world.

We’ve designed our network so that all customers have access to a seamless and convenient charging experience when they’re away from home, as our intention has always been for Supercharging to enable long distance travel. That’s why today we’re announcing a change to the economics of Supercharging – one that allows us to reinvest in the network, accelerate its growth and bring all owners, current and future, the best Supercharging experience.

Ensuring Use for Long-Distance Travel

For Teslas ordered after January 1, 2017, 400 kWh of free Supercharging credits (roughly 1,000 miles) will be included annually so that all owners can continue to enjoy free Supercharging during travel. Beyond that, there will be a small fee to Supercharge which will be charged incrementally and cost less than the price of filling up a comparable gas car. All cars will continue to come standard with the onboard hardware required for Supercharging.

We will release the details of the program later this year, and while prices may fluctuate over time and vary regionally based on the cost of electricity, our Supercharger Network will never be a profit center.

These changes will not impact current owners or any new Teslas ordered before January 1, 2017, as long as delivery is taken before April 1, 2017.

The Road Ahead

Just as you would charge your cell phone, we believe the best way to charge your car is either at home or at work, during the hours you’re not using it. For travelers, the Supercharger Network has become a powerful, unique benefit of Tesla ownership. As we approach the launch of Model 3, this update will enable us to greatly expand our Supercharger Network, providing customers with the best possible user experience and bringing sustainable transport to even more people.

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29 responses to "Tesla Extends Unlimited Free Supercharging For Vehicles Ordered By January 15"

  1. AddLightness says:

    Tesla did explain why in an email to those who subscribe to them.

    “Due to high demand at the end of the year, we’ve extended the order date by two weeks for customers who were unable to finalize their purchase by December 31, 2016. Any Tesla ordered by January 15, 2017 and built by April 15, 2017 will continue to benefit from free unlimited Supercharging. For Model S and Model X vehicles ordered after January 15, 2017, 400 kWh of free Supercharging credits (roughly 1,000 miles) will be included annually so that owners can continue to enjoy free Supercharging during travel.”

    1. Eric Loveday says:

      Thanks for the additional info…adding now.

      1. AddLightness says:

        🙂

  2. Pete says:

    Looks like not enough order…

    1. Nix says:

      Or they could have just run into the typical end of year holidays chaos, and they were unable to return all customer queries before the deadline.

      So instead of telling them all to go pound sand because Tesla had more customer contacts than they could handle over the holidays, they did the right thing and extended a reasonable amount of time to sort out unanswered customer contacts.

      But I guess if you consider every single story about Tesla to be an opportunity to take a swing….

    2. Pushmi-Pullyu says:

      Pete said:

      “Looks like not enough order…”

      If Tesla had made this announcement a couple of weeks or more before the end of the quarter, your comment would make sense, and would have looked to be in line with similar end-of-year promotions in the past from Tesla. But at the beginning of a new quarter, the timing of this announcement doesn’t fit your scenario at all.

    3. Butch says:

      Not enough orders or to many…immaterial…customer wins!

  3. Pat says:

    Great but unfortunatly this may not be enough to allow me order a still un-announced Model X 100D, that I’ve been waiting since P100D was priced at such a prohibitive level (> €176K vs €130K for 90D in the same config in Europe). Just another effort Elon : Announce the new 100D model, at a purchasable price closed to 90D, before Jan 15th… Please !

    1. przemo_li says:

      Not gonna happen?

      Tesla is company if they can take 30K euro more they will.

    2. Bonaire says:

      If they announce the X100D – you may see some dips in price on the X90D and you could pick an inventory one up at discount. Do you really need the range of a 100?

      1. Pat says:

        Yes, absolutly, key for me to be able to skip one Supercharger out of 2 on the Motorways on my way to my vacation locations. Key for me.

      2. Nix says:

        graphs o supercharging sessions also indicate that the 100’s charge at 100+ kW for much longer than the 90’s before tapering off.

        If supercharging really matters to a buyer, then the 100 + free super charging would be the best combo possible.

  4. Bonaire says:

    I still wish they would clearly state what n “order” is. They use various terms. “Finalize” – well, is that “Confirmed Order”? In financial statements, they use “Net New Orders” which computes out to be “Orders that have been Confirmed”. So, making a reservation with a deposit is not really an order, it appears. It seems you must make it a confirmed “binding” order to truly count.

    1. Pushmi-Pullyu says:

      Bonaire said:

      “…making a reservation with a deposit is not really an order”

      That’s right. Elon is careless with the difference between “reservation” and “order” in some of his statements, both in person and on Twitter, but from what I’ve read on the Tesla Motors Club forum, the Tesla ordering process makes a very clear distinction. Either you have confirmed (or finalized) your order, or you haven’t. Only when you finalize your order is it put into the production queue, and only then would it be appropriate for Tesla to count that as an actual order for accounting purposes.

  5. SparkEV says:

    Ugh! Even more potential supercharger abusers! Is that really the deadline or will more time be given when that approaches?

    But it’s not wholly unexpected. After all, Tesla is always late, even with their deadline they arbitrarily set.

    1. Dr ValueSeeker says:

      This is just the ” sale ending today” sign that never goes away. Reminds me of Tesla’s referral program that was to end by September 2015, and was only for “friends and families”. LMAO.

      http://www.autoblog.com/2015/07/29/tesla-model-s-1000-referral/

      1. Pushmi-Pullyu says:

        I see you still are not closing your permanent Tesla (TSLA) “short” stock position in your FUD posts. Here’s hoping the staff bans you permanently.

      2. Nix says:

        Yet another mindless Tesla bash with yet again no disclosure that you are the fund manager of a fund that shorts TSLA on a regular basis.

        But this one is perhaps your most idiotic, since a few months ago you made a big deal about Tesla never having sales ever (not entirely correct) and tried to make that into a reason to bash Tesla.

        So which is it? Tesla is bad because they never have any promotional sales events? Or Tesla is bad because they are always running sales events?

        Oh, and please contrast to every other car company, and once you figure out which is bad, explain how other companies exist who do the same thing….

  6. Check out my video on “Are Tesla Supercharges too crowded?

    1. jim stack says:

      Also remember when all are busy each circuit shares with the next car and slow down for both. 1A and 1B are on the same master circuit, 2A and 2B etc

      I’m lucky in our area we have very few cars and we are often the only car in 4 to 10 stalls. Arizona will grow but now it’s great.

      We also hope to see Solar PV for shade and power along with SC batteries to cut demand charges for Tesla and use more Solar Energy =D~~~~~~~~~~~~

    2. Nix says:

      Is this before or after Tesla instituted the Pay-to-Park while not charging fees?

      1. Brandon says:

        In the video (which was published today, Jan 2nd) he said that he has going to have a new years steak, so the video is from his trip just a few days ago traveling from Florida to New Jersey.

  7. Rightofthepeople says:

    I still haven’t heard Tessa address the used issue? If I buy a used S or X after the free supercharger deadline has passed, do I get free lifetime supercharging with that vehicle? Those vehicles previously had lifetime free supercharging, so does that benefit stay with the vehicle or is it only for the original owner?

    1. Pushmi-Pullyu says:

      Discussion of that issue here, with claims on both sides and no definitive answer:

      https://teslamotorsclub.com/tmc/threads/will-preowned-model-s-with-free-supercharger-access-go-up.82992/

      My guess is that Tesla won’t “grandfather in” the second owner of a used Tesla car, partly because that would actually favor buying a used car over a new one, which no auto maker is going to want to do. But that’s only my common-sense guess.

      1. Rightofthepeople says:

        Ah, thanks for the link Pu-Pu. So still no definitive answer then. I would think your common sense assumption is correct, that the free unlimited supercharging will end when the vehicle changes hands. In addition to not promoting used cars over new (a very good point btw), this also results in gradual reduction of use at superchargers over time and gradual increase in supplemental revenue for Tesla over time.

        And it will eventually mean there are no more free unlimited supercharging Teslas remaining, so Spark EV will be a very happy camper! 🙂

  8. jim stack says:

    Used Tesla S and X also have FREE Super Charging for life so the value of our OLD 2012 S 85 just went up a little. Our model 3 will be here later THIS YEAR (2017) and it’s very exciting.

  9. Taser54 says:

    Well, while I don’t think the rationale given for extending the offer is true, some consumers will benefit so that’s good.

    1. Nix says:

      Besides your pattern of posting anti-Tesla posts, what specifically makes you disbelieve that Tesla was unable to handle the customer demand over the busy Christmas/Hanukkah/New Year holiday season?

      Do you disbelieve that this can be a chaotic time for companies if last minute demand coincides with employee vacations? Or do you just knee-jerk have a hate-on for Tesla that automatically excludes the believe in these holidays, but only when it comes to Tesla? Because it isn’t just Tesla that has experienced a late holiday shopping spike:

      “U.S. Retailers on Pace for Best Holiday Season in Years

      Spike in online orders, last-minute shopping has research firms forecasting strong holiday-sales growth”

      http://www.wsj.com/articles/u-s-retailers-on-pace-for-best-holiday-season-in-years-1482956333

      1. Taser54 says:

        Free supercharging with order was announced weeks ago and consumers can order a Tesla online. It’s not like consumers had to go to a dealership to order.

        Given your past history of Tesla fanboi posts, you should be aware of that.

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