Mitsubishi Outlander PHEV Global Sales Surpass 26,000 (94% in Japan and Netherlands)

3 years ago by Mark Kane 9

Mitsubishi Outlander PHEV

Mitsubishi Outlander PHEV

Mitsubishi Outlander PHEV

Mitsubishi Outlander PHEV

Combining official sales reports with EV Sales Blog data, we conclude that cumulative global sales of the Mitsubishi Outlander PHEV have exceeded 26,000 units.

This is a strong result after 14 months (Outlander PHEV was introduced in January 2013 in Japan and in late 2013 in select countries in Europe), including a few months of production suspension in the summer 2013.  The U.S. is still waiting for first Outlander PHEVs, which should arrive in Fall 2015.

However, when we look at particular markets, the numbers are unusual.

In 2013, Mitsubishi delivered 8,197 Outlander PHEVs in Europe, from which 8,009 were in the Netherlands (97.9%). In Japan, sales of Outlander PHEV are 9,608. Other countries in Europe got just 188 of the plug-in SUVs.

In the first four months of 2014, sales in Europe reached 4,297, from which 2,940 or 68% were in the Netherlands. Japan has 3,890 through the first four months of 2014.

In total, sales are ~25,992, but 94% belongs to Japan (13,498 or 52%) and Netherlands (10,949 or 42%). As it turns out, the rest of the Europe has just 1,545 Mitsubishi Outlander PHEVs.

The second best selling PHEV in Europe is the Volvo V60 Plug-In with 2,166 this year, but again 1,585 in the Netherlands.

Source: EV Sales Blog

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9 responses to "Mitsubishi Outlander PHEV Global Sales Surpass 26,000 (94% in Japan and Netherlands)"

  1. Mikael says:

    And 623 of the last 1545 sold in Sweden.

  2. evnow says:

    Looks like Outlander will be the second largest plugin by sales globally (after Leaf) ?

    1. Mikael says:

      The Leaf will be number one with a big margin. Number two and three will be the Outlander and the Tesla. And I can’t really see the Tesla keeping the pace of the Outlander throughout the year.
      Position 4-10 will be more interesting to follow and pretty hard to predict.

      My bet for number four will probably be the BYD Qin. I’m just waiting for it to explode in the market, especially with the big battery factory increase this summer.

      1. Nix says:

        The crazy thing is that the BYD Qin sounds like it might be one of the best PHEV’s out there right now. It would be really interesting to see how it would score on the EPA test, so we could compare the numbers apples to apples with other PHEV’s.

        1. Mikael says:

          My guess is that the range on the EPA would be somewhere around 31-35 miles.

          It sure looks like one of the most attractive PHEV’s. Range, looks, acceleration, interior space etc.
          I would buy one today if I could get it for the chinese price if it would meet western quality and safety standards.

  3. ydnas7 says:

    Outlander PHEV and Tesla model S are the only 2 plugin cars that outcompete their conventional peers, without government incentives.

    1. Gert says:

      I’m from Holland and the only reason the Outlander PHEV sold this many in The Netherlands is exactly those government incentives. Without it, the sales would plummet. The government here has changed the rules this january and I believe you will see this back in the sales.

      1. Mikael says:

        Yet they will sell more Outlander PHEV’s in holland this year than last. =)
        But there will be no 5.000 Outlander PHEV month without ending incentives 😛

  4. Ryan says:

    Why don’t they sell it in all states except California?