Mitsubishi Again Promises Outlander PHEV Will Launch In U.S. Soon, Or By March 2018 At The Latest

4 months ago by Eric Loveday 33

Mitsubishi Outlander PHEV

Mitsubishi Outlander PHEV

Empty promises and countless delays…

The Mitsubishi Outlander PHEV is perhaps one of the most anticipated plug-in vehicles in the U.S., but after 7 or so delays (it might be more…but that is our current tally), we’ve basically given up on this plug-in SUV ever being sold in America.

2017 Mitsubishi Outlander PHEV

2017 Mitsubishi Outlander PHEV

However, Mitsubishi now says the Outlander PHEV is on track for launch in the U.S. in the relatively near future, although in saying that, the company actually managed expectations for the plug-in SUV back even further.

Don Swearingen, executive vice president and chief operating officer of Mitsubishi North America says that the U.S. version of the Outlander PHEV will debut sometime later this year.

However, the plug-in SUV will go on sale in the U.S. sometime next fiscal year…of Japan. The current Japanese fiscal year ends on March 31, 2017 and the next fiscal year runs from April 1, 2017 through March 31, 2018, so we can expect the Outlander PHEV to go on sale in the U.S. no later than by next March (if we’re to believe Mitsubishi this time).

The company seems to be framing this most recent disclosure as a positive of some sorts, but we have to say our ‘fudge-o-meter’ is going off, as 5 months ago when we heard of the last most recent delay, the ETA was a solid Summer of 2017, with the quote direct from Mitsu back then at the time being:

“Following a thorough evaluation process, we have determined that, in order to meet a level of competitiveness that will exceed customer expectations in the United States, the launch of the Outlander PHEV will be delayed until the Summer of 2017” – Alex Fedorak manager, Public Relations of Mitsubishi

The long teased (for Americans) plug-in Outlander PHEV

The long teased (for Americans) plug-in Outlander PHEV

Aside from Swearingen, a “Mitsubishi PR representative” is credited with providing this new launch timeline for the Outlander PHEV, so there are at least 2 Mitsu sources we can cite this time (or cuss at when March 31, 2018 comes and goes with no Outlander PHEV on sale in the U.S.).

Originally, Mitsubishi CEO originally promised way back in January of 2013 that “…the plug-in hybrid version (of the Outlander) will go on sale in the United States in January 2014.” (check out a full list of Mitsu’s broken promises on the Outlander PHEV here)

As mentioned above, we’ve all but thrown in the towel on the current Outlander PHEV as it stands as coming stateside, but for those who haven’t given up, there’s perhaps a new bit of hope here…maybe.

Our advice to Mitsubishi at this point would be to just stop talking about it until AFTER the plug-in is launched in the US, because it is just getting absurd at this point.

Source: AutoBlog

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48 responses to "Mitsubishi Again Promises Outlander PHEV Will Launch In U.S. Soon, Or By March 2018 At The Latest"

  1. Nick says:

    With the Pacifica PHEV coming to market, this has fallen off my radar.

    You can’t hurt me anymore Mitsubishi. 🙂

    1. Rich says:

      +1
      Now that Carlos Ghosn is running Mitsubishi, hopefully this won’t just end up being another laughable PR release.

      1. Will Davis says:

        But it’s FIFTEEN months away. They are still procrastinating.

    2. mx says:

      Also the Tesla 3 model Y is now on the radar.
      Failure for being timid.
      But, at least they waited for Toyota to release a weak Hybrid rav4, that way Toyota isn’t too embarrassed.

    3. Gasbag says:

      Who needs the the Outlander since the Pacifica PHEV was released in Spring in 2016…and then again in the fall of 2016 and again in November of 2016…and I’m sure it is good for at least one more announcement before it actually ships.

      1. Soug says:

        Not really the same type of vehicles, the Pacifica won’t drive through rough dirt roads or a foot of snow and Chrysler has a legendary bad quality which is scary on a brand new tech while the Mitsubishi is proven for years in Europe where it is a best seller for those who can afford it.

        1. RAV4 EV says:

          The Pacific will do just fine off road. I used to take ours camping in the mountains. Just took out the back bench seats and go camp for the weekend. You would be surprised what they can make it through. Plus is was also nice sleeping in the Pacifica opposed to a tent.

          Also would take it to Puerto Penasco MX for the weekend. We would just drive it out onto the beach and park for the weekend. Drove through the sand just fine.

          This is a much better vehicle then the Outlander.

    4. Alexis says:

      Pacifica costs a lot more than the outlander 🙁

    5. Bob Szuszkiewicz says:

      Yeah but 4×4 lack will…

    6. fred says:

      Pacifica PHEV can’t tow. The Outlander can. At least it can in Europe.

  2. David Murray says:

    since they are saying that they need to make it more competitive, I hope that at least means bumping the EV range to something that begins with a 3 or 4.

    1. James says:

      David, you took the words right out of my mouth.

      Exactly.

      Pacifica Hybrid ( from another company with products of questionable reliability – according to Consumer Reports’ List of 10 Most Unreliable New Cars ) looks promising. While not a minivan, it has that versatility and utility a family with kids needs. 30 miles AER isn’t fantastic…But….for a big air-pusher like a van, it is pretty fantastic.

      Mitsubishi just fiddled around until the U.S. market for that expensive, heavy beast with 20-25 miles AER just got passed by!

      Any wonder why Mitsu flopped?

      1. DonC says:

        The electric range is actually 33 miles, so even a bit better.

        1. Neromanceres says:

          I believe that 33 mile number is NEDC. If so US EPA would come in about mid-20’s.

      2. StevenA says:

        when exactly did they “flop?”

  3. DJ says:

    3 years ago I was very interested. Now I could care less unless they significantly bump up the EV range.

  4. Yogurt says:

    Well at least they have a new pro EV CEO now so maybe it might come now along with honest fuel economy figures…

  5. William says:

    This is pretty funny! Not even the first of April yet, and Mitsubishi is jumping the gun again.

    1. James says:

      Mitsubishi probably fudged the Outlander PHEVs AER stats and then realized they wouldn’t be able to pull the wool over our eyes like they had in Japan for so many years.

      Now it just looks old – facelift or no facelift. A big tank of an SUV.

      Funny how car companies fall into patterns, eh? Like VW – the concept car, vaporware king of the world! Ya think they’ll drag out another EV whacko machine for Detroit?

      1. Bacardi says:

        Pretty much agree that it would rate very low in range via the EPA, possibly less than 20 miles…

  6. Mr. M says:

    Maybe 30-40 EPA miles are coming, one can only hope…

  7. offib says:

    Jesus Chirst, lads!!

  8. viktor says:

    If it had sold in lager and larger quantities in Asia and Europe I could have understand them that it was a quantity problem but now it seams like they sold less in 2016 then they did 2014 so that couldn’t be the reason.

  9. ModernMarvelFan says:

    They better have more range than the Pacifica PHEV.

    Knowing Mitsubishi, by the time they bring it here, the car probably will be inferior in specs, again.

  10. an_outsider says:

    I’ll prefer a longer range version (see below) of BMW i3-Rex with CCS combo to that… Sorry Mitsu!

    http://insideevs.com/rumor-longer-range-new-2018-bmw-i3-launch-next-year/

  11. Pushmi-Pullyu says:

    Lucy once again promises Charlie Brown that this time, she won’t pull the football away.

    1. William says:

      Now that Nissan is a big stake holder in Mitsubishi, it will be “Different This Time”! Carlos G. would not let Lucy pull the football away, at the last second, from Peppermint Patties “Chuck”!

  12. ffbj says:

    Maybe they should have called it the Mitsubishi Outlier?

  13. Bill Howland says:

    This is what I don’t understand about Automotive Marketing: You would think that companies that have an EXCLUSIVE product would want to ramp up production as soon as possible to as many customers as want them… Mitsu has been so timid here I don’t know what’s going on.

    GM has been a bit timid with the BOLT, but I don’t blame them since they got burned with overproduction of the Volt. But now GM has an exclusive product also, if price is an important determinant.

    It scares me when a company’s web site sucks. Bolt is pretty bad that way, and VIA sets the low bar – another company that has squandered its initial advantage.

    Even foot-dragging FORD will eat their Lunch eventually if they don’t start getting their show on the road.

  14. Nix says:

    On one hand, they are likely going to completely miss out on the federal US tax incentive if they keep screwing around like this.

    On the other hand, their current battery doesn’t qualify for the full US incentive, so if that matters for them, they need to send it here with a bigger battery.

    On the third hand, if they believe they need the federal incentive to make it work, they are smart to see what happens with the new party in power. Because Mitsubishi sells less than 100K units in total in the US. They couldn’t afford to launch a whole new vehicle in the US, just to see it fail because US EV/PHEV sales tank when the federal incentive is killed.

    Sadly, the US just simply isn’t the best market to launch a new EV/PHEV. That’s China.

  15. Ash09 says:

    I have a feeling they don’t really plan to release this in the US, because it’ll either cost too much for most people to want to pay, say $40-50k, or the EPA rating on the EV range will be so pathetically tiny that it’s another “Plug-in Prius” that’s essentially a hybrid that never gets plugged in because it has such a short EV range.

    Well, they’re giving their competitors plenty of time to catch up. Sort of like how Kodak developed digital film, then just sat on it until it was too late and nobody was buying film anymore.

  16. Alexander Radchik says:

    I heard they start selling in Israel with solar panels roof for additional money. It makes sens.I hope it’s true.

  17. Sheldon Cheney says:

    In 2013, I wanted an Outlander PHEV. In 2014, I wanted an Outlander. In 2015, I wanted an Outlander. In the spring of 2016, I wanted an Outlander PHEV but I was getting impatient. In June of 2016, I bought a Tesla S90D. I thank Mitsubishi very much for not putting the Outlander on the market. Otherwise, I’d be driving one instead of a really great car.

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