Honda CEO: Our Goal Is 2/3rds Of Total Sales To Be Electrified By 2030 (w/video)

2 years ago by Steven Loveday 33

Yesterday, at an annual press conference, Honda president & CEO Takahiro Hachigo confirmed:

Honda CEO, Takahiro Hachigo

Honda CEO, Takahiro Hachigo

“We will strive to make two-thirds of our overall unit sales from plug-in hybrid/hybrid vehicles and zero-emissions vehicles such as, FCVs and battery EVs by around 2030.”

Hachigo explained that the primary initial focus will be on plug-in hybrid models. Quite a turn around from the company that was very “hydrogen-friendly” not so long ago.

Honda’s CEO said:

“We will make a plug-in hybrid type available for our major models and increase the number of models sequentially.”

Only two other automakers have made such announcements publicly. At last year’s LA Auto Show, Audi claimed that by 2025, 20 to 25% of its vehicles sold will have a plug.  Toyota said last year that by 2050 (not much pressure here), most all of their vehicles will be hybrids or fuel-cell vehicles. Toyota failed to specifically mention plugs.

Highlights of Hachigo’s speech:

  • Japanese production will maintain at 950,000 vehicles a year
  • 2017 Honda Accord hybrids will be exported to North America later this year
  • The next-gen Accord Hybrid will have an improved two-motor hybrid system
  • 2017 Honda Clarity hydrogen fuel-cell five-passenger sedan will go on sale in Japan next month
  • Clarity will later be offered as full battery-electric and plug-in hybrid
  • Next-gen fuel-cell system joint effort with GM will be available around 2020
  • An all new plug-in hybrid vehicle to North America by 2018

Sources: HondaAutoblog, Green Car Reports

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33 responses to "Honda CEO: Our Goal Is 2/3rds Of Total Sales To Be Electrified By 2030 (w/video)"

  1. ct200h says:

    So lets see GM, FCA, KIA, Hyundai, BMW, Nissan, Mercedes, Ford and more all have plug ins on the market or planned, and now finally Honda sees the light. Who does that leave out? There is this one big car co that has Zero plug ins on the market currently, the name escapes me….

    1. John says:

      Mazda and Subaru seem pretty late to the game.
      Who else am I forgetting?

      1. David Murray says:

        Toyota.

        1. Anon says:

          No… Toyota has their electric personal mobility devices; Winglet and iRoad. 😉

          1. Will says:

            yeah and those aren’t cars. The car market is the one to crack.

        2. John says:

          Technically, Toyota did have a plug in hybrid. And they are planning on another one…supposedly.

      2. Pushmi-Pullyu says:

        Yup, Toyota. Their Prius Plug-in was a less-than-half-hearted attempt at a PEV, and they’ve discontinued making even that, at least until late this year.

      3. Jychevyvolt says:

        Isn’t Subaru the vehicles for tree huggers and lesbians? I guess tree huggers don’t really care about the environment when it comes to their vehicle.

  2. ct200h says:

    Mazda just doesnt have the resources to develop its own EV powertrains, but they could get components from GM (Volt) Subaru is late to the game but working on lite hybrids.

    1. Rick Danger says:

      Of all the Japanese car makers, I would be saddest to see Mazda fall. I hope they figure out a way to get on the EV bandwagon before it’s too late, even if it means teaming with dat ol’ boll weevil GM.

    2. Mart says:

      Subaru at least had the RE1 concept.

    3. codes says:

      Subaru is owned in part by Toyota, so they CAN if they so desire get RIGHT into the game… But Toyota is sucking and will continue to pull Subaru back into the early 2000’s for many years to come.

  3. ct200h says:

    mazda could do well with GM components, 1st mfr that takes up GM on their offer will be happy they did.

  4. Speculawyer says:

    Honda is raising the white flag on fuel cell cars. Slowly, the but it is clear that they are being moved to the back burner while hybrids, plug-in hybrids, and pure electrics are taking the center stage.

    1. mega says:

      No they aren’t giving up. The new Clarity is on its way:

      http://www.theverge.com/2016/1/21/10808454/honda-clarity-fuel-cell-sedan-2016

      1. Michael Will says:

        I think they count FC as electrified. But it amazes me that his vision still includes selling a large percentage of petrol hybrids in 15 years, that is insane.

      2. sven says:

        And the article states Honda is coming out with the next-gen FCV in 2020.

        “Next-gen fuel-cell system joint effort with GM will be available around 2020”

      3. Speculawyer says:

        I didn’t suggest they are giving up. Nor is GM, BMW, Mercedes, and pretty much everyone. But FCs are on the back-burner. The programs exist to be ready in case there is a big breakthrough.

        But no one, except maybe Toyota, is going to push FC cars heavily. And probably not even Toyota.

  5. sven says:

    The headline and article are misleading. What does “Electrified” in the title mean? Honda’s CEO said 2/3’s of sales will plug-in hybrid, hybrid, BEV, or FCV. How many of the 2/3’s will be hybrids and FCVs? Most of them, half of them, some of them? The CEO didn’t say.

    The exact quote from the article and video @ 20:39 is as follows:
    “We will strive to make two-thirds of our overall unit sales from plug-in hybrid/hybrid vehicles and zero-emissions vehicles such as, FCVs and battery EVs by around 2030.”

    Both Autoblog and Green Car Reports are reporting that the 2/3’s includes hybrids without a plug. But nobody knows what percentage of the 2/3’s are predicted to be hybrids without a plug or FCVs in 2030.

    Electrified =/= plug-in

    1. Pushmi-Pullyu says:

      It’s only misleading for those who insist on trying to define EV as meaning only BEV.

      The rest of us understand that EVs include non-plug-in hybrids such as the Prius, and that the term “electrified” includes even mild hybrids which only get a minor assist from their electric motors.

      Fuel cell cars are EVs, too… like it or not.

    2. fotomoto says:

      “Electrified =/= plug-in”

      No. A hybrid is technically a HEV (hybrid electric vehicle). https://en.wikipedia.org/wiki/Hybrid_electric_vehicle

      Just because one doesn’t agree or believe in this terminology doesn’t make the concept incorrect.

  6. Brian says:

    I used to love Honda. I still like that they build their cars to handle well while being efficient with fuel. I think that a Honda EV would be very compelling.

    That said, as much as I would love an electrified Honda, I don’t believe them. 7 years ago, the story was that by 2010, most of their lineup would have a hybrid option. The 2nd Gen Insight was supposed to herald their new era of hybridization. We all know how well that turned out.

  7. an_outsider says:

    As far as I read, the Honda Fit EV was a competent vehicle. Need to move next locigal step with longer range battery and available for sale this time.

  8. LOL says:

    Dear Japanese execs, I am very pleased to inform you that Tesla is about to unveil its Model III Supercar on March 31st and I would be much obliged for you to attend the festive event. In that way maybe you could draw some insightful conclusions about the progress timeframe. Commitment for advances by 2030 at the very least sounds distasteful. Come and learn, March 31st, Tesla boo(s)t.

  9. Pushmi-Pullyu says:

    “We will strive to make two-thirds of our overall unit sales from plug-in hybrid/hybrid vehicles and zero-emissions vehicles such as, FCVs and battery EVs by around 2030″

    Depending on just what they mean by “hybrid”, that may mean far less than it sounds. With governments increasingly mandating higher fuel efficiency standards, I expect to see by far the majority of gasmobiles to become micro-hybrids by 2030; perhaps as many as 85-90%. So that two-thirds estimate may actually be low-balling the real figure.

    1. fotomoto says:

      I think most of these future cars will be what I term “mild hybrids”. Basically a very fuel efficient ICE with enough EV/batt for real start/stop and extended gas free “idling” (including a/c use).

      These are to boost overall CAFE and not be “Prius killers”.

  10. kdawg says:

    “An all new plug-in hybrid vehicle to North America by 2018”
    “Clarity will later be offered as full battery-electric and plug-in hybrid”
    ———-
    These are the only 2 things I care about.

  11. mememe says:

    If Honda follow thru then CCS is dead. The volume of Honda+Nissan is massive. In the CCS camp, there is only BMW, may be VW. GM just wants to sell more ICE, and is still trying to kill off EV/Tesla.

    1. kdawg says:

      Audi, BMW, Daimler, Ford, General Motors, Porsche and Volkswagen have all signed on for CCS. Note Ford is investing 4.5 billion into electrified vehicles, and bringing 13 models to the market by 2020. There similar announcements by the others listed.

      1. mememe says:

        They signed up for CCS is one thing, actually selling cars which have CCS is another. Most of them are building Plug-in not EV. Plug-in typically just accept level 2, and won’t have DCFC.

  12. scott franco says:

    “We will strive to make two-thirds of our overall unit sales from plug-in hybrid/hybrid vehicles and zero-emissions vehicles such as, FCVs and battery EVs by around 2030.”

    I’m sorry, this is impressive because why? Exactly?

    Anybody?

    1. Epicurus says:

      2/3rds plug-in hybrid/hybrid vehicles and zero-emissions vehicles by 2030 is pathetic. 2/3rds by 2020 would be impressive.

    2. Pushmi-Pullyu says:

      Yes, it’s quite telling that this spokesman thinks it’s impressive that they currently plan to give 2/3 of their lineup some degree of electrification by 15 years in the future.

      Sadly, it appears to be yet another case of thinking that the EV revolution will progress linearly. Yet we know, from history, that disruptive tech revolutions always experience exponential growth at some stage. I certainly hope that will happen sooner than 15 years from now!