Germany Plug-In Electric Car Sales Again At 1% Market Share

2 years ago by Mark Kane 16

Plug-in electric car registrations in Germany – November 2015

Plug-in electric car registrations in Germany – November 2015

Renault ZOE

Renault ZOE

If we look at the official plug-in electric car registrations data from Germany – everything looks fairly  splendid.

In November and October, nearly 1% (0.97% and 0.98 respectively) of the automotive market belonged to plug-ins.

In total, the 2,655 plug-in electric car registrations for November is the second best result ever. 465 of which, comes from Renault ZOE, while another 462 comes from the Kia Soul EV (with possibly some even staying in the country) alone.

The growth year-over-year is relatively strong, although we know that there is something screwy with going on with those phantom Kia Soul EV sales (and perhaps some other models too), therefore we expect the real domestic sales results to be below 0.8% market share.

All sorts of plug-in hybrids are catching up with all-electric cars in 2015 in the country, but as you can see below, they haven’t overtook BEVs yet. All-electric vehicles stand at 1,372 in November and 10,443 YTD, while plug-in hybrids are at 1,283 and 9,845 respectively.

Plug-in electric car registrations in Germany – November 2015

Plug-in electric car registrations in Germany – November 2015

Plug-in electric car registrations in Germany – November 2015

Plug-in electric car registrations in Germany – November 2015

Tesla Model S is not included in the list below, but 136 registrations is in-line with this year’s average.

Plug-in electric car registrations in Germany – November 2015

Plug-in electric car registrations in Germany – November 2015

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16 responses to "Germany Plug-In Electric Car Sales Again At 1% Market Share"

  1. David Murray says:

    What sort of percentage is needed before you can make the claim that EVs (and PHEVs) are no longer niche items? 5%? 10%?

    1. Mikael says:

      10% is a bare minimum (but on a global scale that would probably be enough). Somewhere closer to 20 percent market share the niche goes away.
      Just look at the Netherlands, that are at 7% and has had single months in the 13-24% region, where it’s still a niche.

      Then look at Norway where it’s gone mainstream where numbers are regularly around 20% (and higher).

      So we have a long way to go still.

      1. wavelet says:

        That’s a good question. Personally, I think somewhere around 3-4% is going to be a turning point. Once you get there (and consistently every month for 6-12 month, not a lucky month or two, for a major chunk of countries), all parties will be forced to take note and take EVs into account. Not just automakers; this applies to local and national/regional governments, electric utilities, employers in general etc.

    2. s says:

      5% and growing should be enough to stop any growth in ICE sales and force all manufacturers to switch if they want to keep making money for their shareholders.

  2. Pete says:

    1 % market share because of the Kia Soul story which are registered in Germany and sold in Norway, German numbers are fined.

  3. Phatcat73 says:

    I’m really excited for 200 mile EV’s being released in a year in the mid 30s. I imagine that will put a major dent in market share and continue downward pressure on fossil fuels – win win.

    1. Mikael says:

      30k sales per year = ~0,04% of global sales. That’s not even a paper cut, that’s like someone poking you.

      1. wavelet says:

        I’m pretty sure by “mid 30K” Phatcat means car cost will be US$35K.

        1. Mikael says:

          Yes. But I was not referring to the price but the production number, which GM has set to 30k per year for the Bolt. And the Bolt is the only 200 mile EV (potentially) coming within a year.

          So no dent, not even close to a dent.

          EVs are awesome and the only thing we will be using in the future but it’s still a a decade at least until the “dents” will start to show for oil and ICE’s.

  4. Brian S says:

    Why after a couple of years selling in Germany is Tesla still not included on the list under it own name?

    1. Mikael says:

      Haha… take a wild guess why. 😉 Someone messing with the homeboys will be in “others” for as long as possible.

    2. mr. M says:

      This is the short list. In the normal ranking tesla got added sometime last year.

  5. Ocean Railroader says:

    Guys you might want to look at this report from OPEC on CNN http://money.cnn.com/video/news/economy/2015/04/20/opec-animated-explainer.cnnmoney?iid=EL

    They think that electric cars will only be 5% of sales by 2040.

    1. andre says:

      you call it by name:wishfull thinking….(in a negative sense..)

  6. andre says:

    “Sonstiges”….somehow dismissive,if not discriminatory in the german language….Amazing.We should write the same about the “clean” TD cars!Go Green Deutschland.