Fiat-Chrysler CEO Marchionne Says Embracing Only Electric Vehicles Would be Like “Masochism in the Extreme”

4 years ago by Eric Loveday 4

Chrysler-Fiat CEO Sergio Marchionne Says World Governments Need to Remain Technology Neutral...Claims Embracing Only EVs of Large Scale Would be Like Masochism in the Extreme

Chrysler-Fiat CEO Sergio Marchionne Says World Governments Need to Remain Technology Neutral…Claims Embracing Only EVs of Large Scale Would be Like Masochism in the Extreme

Fiat-Chrysler CEO Sergio Marchionne is, without a doubt, an outspoken individual.  We rank him right up there with Tesla Motors CEO Elon Musk and Nissan CEO Carlos Ghosn in his ability to generate a remark that ignites controversy.

This latest statement from Marchionne is a prime example of exactly that.

While speaking at the 2013 SAE World Congress in Detroit, CEO Marchionne had a sound-off moment that’s sure to cause a stir.

Fiat 500e is Priced at $22,500 After Incentives in California.  Fiat CEO Claims Automaker Will Lose $10,000 on Each 500e Sold

Fiat 500e is Priced at $22,500 After Incentives in California. Fiat CEO Claims Automaker Will Lose $10,000 on Each 500e Sold

Marchionne, a proponent of natural gas vehicles and, shall we say, non-supporter of electric vehicles, called upon world governments to remain “technology neutral” in terms of providing government support for advanced technology vehicles.  Of course, this comment implies that Marchionne isn’t thrilled that most countries provide incentives for plug-in vehicles, while at the same time ignoring natural gas.

Quoting Marchionne:

“Regulators are rushing precipitously toward embracing (electric vehicles) as the only solution.”

We see no issue with this statement as we too believe all feasible forms of advanced technology vehicle should be equally supported, but Marchionne didn’t stop there.

Marchionne re-iterated something we’ve heard him say countless times in the past: Fiat will lose $10,000 on every electric 500e it sells.  That’s despite the incentives out there offered on electric vehicles, which allow Fiat to price the 500e higher than it would if the incentives didn’t exist.

But it’s this statement we found amusing and amiss.  Fiat CEO Marchionne, while discussing the $10,000 loss per 500e, stated:

“Doing that on a large scale will be masochism in the extreme.”

Fiat’s CEO further claimed natural gas is “the cleanest alternative available” today.

Marchionne closed by discussing consolidation in the global automotive industry.

“When all the dust settles, we’ll be left with just five or six global players.  Long-term, neither Fiat nor Chrysler would have made it on its own.”

It seems if Chrysler-Fiat continues to ignore the success of plug-in vehicles, then failure could still come.

Tags: , , , , , , , ,

4 responses to "Fiat-Chrysler CEO Marchionne Says Embracing Only Electric Vehicles Would be Like “Masochism in the Extreme”"

  1. Nelson says:

    Marchioness needs to live near a natural gas fracking site.

    NPNS!
    Volt#671

  2. David Murray says:

    I’m curious if there would still be a $10,000 loss on each electric vehicle if they were mass-producing them on the same scale as their gasoline versions.

  3. kdawg says:

    Marchionnism – Psychotic disorder in which an individual achieves pleasure by constantly complaining about subjecting his investors to $10K losses as a result of not embracing new technologies whole-heartily.

  4. Priusmaniac says:

    Of course let remain technology neutral, you can chose an EV with an LG technology battery, an EV with a Panasonic technology battery, an EV with a Saft technology battery,… but an EV you have to build and preferably with a Rex option to heal even the biggest range anxiety.