BMW To Accelerate Plug-In Vehicle Efforts – Cooper E, i5, i6 Plus More Coming Soon

3 weeks ago by Eric Loveday 29

BMW 330e iPerformance

BMW 330e iPerformance

BMW CEO Harald Krüger has brought forth a strategy paper for the BMW brand.

2017 BMW i3

2017 BMW i3

The paper, referred to as Strategy Number One Next, lays out some of BMW’s goals through 2025. Among those goals is a target of selling 500,000 plug-in vehicles annually by 2025.

As Autocar details:

“The Strategy Number One Next paper tabled by Krüger targets up to 500,000 electric car sales annually by 2025, and some 20% of total volumes. That’s more than an 18-fold increase on its electric car sales in 2015. Sales boss Ian Robertson has revealed that total i and i Performance sales have now reached 100,000 units in three years and it plans to sell that number again in 2017 alone due to the increasing popularity of the technology.”

In order to hit that lofty target, BMW will introduce several new electric vehicles, including a BEV Mini Cooper and a BEV BMW X3. Quoting Krüger:

“Now we are going to complete the second phase of our electrification strategy with plug-in models in our traditional line-up and other pure-electric drivelines for the Mini and the X3.”

We’ve also learned a few more details on the electric Mini. Krüger says it will be called the Cooper E and that it will launch in 2019 with range similar to the next-generation i3 that will be available around that same time.

The electric X3 is expected to launch in 2020 with range in the neighborhood of 500 km (NEDC).

Beyond that, BMW will launch iNext in 2021. iNext is expected to become the i5 when it goes into production. BMW says that this vehicle will be a BEV similar in size to the BMW 5 Series. Autocar posted some other speculative details on the i5:

“BMW intends to provide the i5 with the choice of battery capacities to allow buyers to tailor the range to their intended usage. The base model is set to offer a range in the region of 550km (342 miles) — some 250km (155 miles) more than that offered by the recently updated i3.”

“However, a more expensive variant with a higher-cell-density battery could offer up to 650km (404 miles) between charges, according to one senior BMW official with knowledge of the Strategy Number One Next plans.”

After i5 comes i6, a BEV SUV slated for production in 2021.

On the plug-in hybrid front, BMW will launch a 5 Series PHEV in 2017, followed by a PHEV version of the X7 SUV in 2018.

It’s clear to us that BMW is pushing to be the world leader in the plug-in segment and with plans detailed above, we do think BMW will achieve this goal.

Source: Autocar

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29 responses to "BMW To Accelerate Plug-In Vehicle Efforts – Cooper E, i5, i6 Plus More Coming Soon"

  1. EV4Life says:

    blah blah blah blah
    Still aiming for the wrong thing “world leader in the plug-in segment”
    Sorry BMW, you need to build EVs that beat your current ICE cars. Face the fact that your 7 series is being outsold by an EV already – start competing damn it!

    1. CLIVE says:

      It is okay Mercedes will teach BMW a thing or two about sitting on the bench to long.

      1. R.S says:

        That would be too ironic, since BMW has been so much more aggressive than MB. Mercedes still doesn’t even have an own EV.

        1. Terawatt says:

          The B-class Electric that I see every day on the roads must be someone else’s then.

  2. Lou Grinzo says:

    Perhaps I’m getting too cynical, but whenever I see some company proclaiming that this time — no really, we mean it — we’re getting serious about EVs, and the proof will be arriving in 2 or 3 or more years!, I just tune it out.

    Want to impress me, car manufacturers? Simple: Stop flapping your gums and start producing EVs with at least a 200 mile range or PHEVs with a true battery-only, engine never starts, range of at least 40 miles. Anything less isn’t remotely interesting.

    1. mr. M says:

      BMW is worldwide the third biggest plugin player behind BYD and Tesla. BMW sold even more than Nissan…

      I don’t get all the comments about marketing blabla. BMW is already big in bussines.

      source: http://ev-sales.blogspot.de/2016/12/world-top-10-november-2016.html

      1. Kim Conrad Jorgensen says:

        What don’t you get, Bmw doesnt have a single EV worth having and no intentions of making one until 2021. I’d say that’s pretty poor for a company like Bmw.

        1. WARREN says:

          Well the leader in EV adoption Norway, seems to differ from your opinion. And kind of funny how Autocar and many others picked the i3 as the winner in their comparison test. Perhaps their opinion differs from yours that the i3 is “not worth owning.” Lol. I have a Focus and 2 i3’s right now. With the 2017 only a week old. I could have gotten a Bolt but am perfectly happy with my $54K i3. Absolutely no desire for the FWD Bolt.

      2. WadeTyhon says:

        Exactly!

        Like Tesla, GM, and Nissan… BMW got in early with dedicated EV models. And they have spread plugs to other vehicle types faster than GM and Nissan have.

        BMW is taking a different approach than other manufacturers but I like what they’re doing. Although to stay relevant, they need to increase their battery capacity over the next year or two.

        1. R says:

          Agree with Wade and Kim. Plug-ins are transitionary technology. And technology has a habit of growing exponentially, not linearly. If the quote that BMW expects plug-ins to grow to a mere 20% in the next nine years is correct, then BMW doesn’t understand technology and doesn’t see what’s coming. Then again, every BMW driver who is using BMW’s apps already knew that.

      3. tosho says:

        Counting BMWs half-ass PHEVs in the same category as real BEVs is something only a german would do. Probably the same german that invented the “clean diesel” slogan.

  3. TM says:

    Fear of being left behind is making it different this time.

    I remember the front page of the Sunday newspaper from 1980 had the bold shocking headline: GM to make an EV by 1985.

    I’m not nearly as jaded as others on this forum as I’ve lived through a lot of BS, and feel fairly optimistic.

    1. Taset54 says:

      That car was a converted chevette with nickel-zinc batteries. The batteries took so much space that the 4 door car became a two door car.

      GM had the ability to produce it, the question was would anyone have bought the car?

  4. Rich says:

    “The Strategy Number One Next paper tabled by Krüger targets up to 500,000 electric car sales annually by 2025, and some 20% of total volumes.”

    I wonder if this is going to be enough. IMO, it won’t be.

    I posted this on another BMW article:

    I’m not sure how reliable these numbers are, but it looks like BMW started separating 3 & 4 series sales number this year.
    http://www.goodcarbadcar.net/2011/01/bmw-3-series-sales-figures.html

    Based on these figures, BMW is only selling roughly 70,000 3-series in the USA per year.
    If we assume there will be a 25% reduction in Tesla Model 3 reservations by 2018, call it 300K reservations remaining, assume 1/2 of those are in the USA (150K), and assume Tesla can manufacture 150K per year in 2018 (75K in the USA and 75K abroad), BMW is going to take a serious beating. I’m guessing BMW 3-series will suffer between a 20% to 40% reduction in sales numbers world wide in 2018 and most likely carry through 2019 as well.

  5. Ct200h says:

    I would say BMW has it figured out better than any other major manufacturers. EV’s and a whole line of plug in hybrids, though the EV range is short on the phevs it will improve. 330e sedan, 530e sedan, 740e sedan, X540e SUV , i8 sports car. I3 BEV and Rex. 225xe in Europe.

    Then you have Mini part of the company with the upcoming Countryman plug in and EV Mini Cooper.

    Is there any other mfr with more?

  6. Leipzig says:

    It’s do or die for BMW. They’ve known this since 2008 with the internal project that started the work that led to the i3. The public strategy up until now has been mixed bordering on obfuscation, but no longer. With 5 BEV’s getting the green light, Kruger has now put the focus on a BEV future, with just 2 PHEV’s, and Hydrogen simply left for dead. What took them so long?

  7. Gazza says:

    In two or three years new management will take over and it will be back to down sizing and turbocharging.

  8. Just_Chris says:

    20% global sales for BMW probably means 30% sales in the EU. That is what BMW will have to sell to meet the EU emissions standards by 2025. I am sure they’ll try and win new customers where they can to get to those high %’s of sales and squeeze the opposition in the EU who might not have such compelling EV’s. They’ll also want to be able to sell in India and China which may do something crazy like ban ICE cars in certain cities or districts. Obviously there is also CARB that they’ll have to meet as well.

    All in all, imo, all this statement says is “don’t worry we have a plan to allow us to sell cars post 2025”.

    I don’t mind BMW’s strategy, I think they are cutting it a bit fine and could get squeezed in certain markets but I geuss that’s the game. If you go too early you could be left out of pocket but too late could leave you scrabbling to meet your mandated targets.

  9. Terawatt says:

    I haven’t read the document, but as described here the strategy can best be characterized as meaningless. InsideEVs along with other US-centered green car blogs continue to conflate by calling anything from mild hybrids to actual electric cars (BEVs, if you’re so confused as to be in doubt) electric vehicles.

    I see some concluding that five BEVs getting the green light shows BMW is serious. One wonders how these commentators judge VW’s strategy!

    1. Mr. M says:

      InsideEVs calls everything with a Plug a EV. So only PHEV and BEV. No mild hybrid, no full hybrid included here…

  10. Kim Conrad Jorgensen says:

    Terawatt, many thanks for cutting to the chase, for the rest, if in doubt go to top of the page where it says; blah blah blah. 5 years down the road BMW will have another fairytale ready for it’s many disciples. Did I ever tell you Santa came from Denmark?

  11. Kay says:

    How many countries in the world have infrastructure for EVs? How many in the next 7 years?

    How many have knowledge to repair them?

    What happens to existing fuel infrastructure globally? So many questions…

    Once fuel cell technology catches up… then maybe we can talk.

    1. Leipzig says:

      Kay: see the countries with repair networks and charging infrastructure at chargenow.com Fuel Cell tech is dead except just maybe – mass transit and trucks.

    2. Shane says:

      Every country with electricity (plugs near driveways and parking lots) has the basic infrastructure today.

      People who fix washing machines can fix the E part of EVs and tire and body shops can do the V part. (Oh wait, washing machines don’t break down that often.)

      I care as much about existing (petrol) fuel infrastructure as they care about me. (Let ’em all die of cancer.)

      Don’t hold your breath for true consumer-grade fuel cell tech. (Fuel cells clog with anything less than absolutely pure hydrogen. My gas station can’t even keep its Slurpee fountain clean.) Oh and what happens when a fuel cell leaks in your garage? Kitty litter just won’t do.

    3. bogdan says:

      How many have knowlege to repair modern ICE cars?
      U aren’t really up to date, it seems.

  12. Abegude Wanabe says:

    I am so tired about reading about the phony European NEDC ranges for EVs. I call BS.

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