BMW Sold Over 62,000 EVs in 2016, Target For 2017 Is 100,000

8 months ago by Mark Kane 39

BMW i8

BMW i8

BMW sold about 7,000 plug-in electric cars in December, as the complete tally for the year finished with just over 62,000 sales being made.

BMW 530e iPerformance

BMW 530e iPerformance

Given that total worldwide BMW sales in 2016 amounted to 2,003,359 light vehicles sold, the plug-in market share stood at an impressive 3.1% globally.

With seven plug-in models, and two more to come in 2017 (BMW 530e iPerformance and plug-in hybrid MINI), the German manufacturer aims to sell some 100,000.

Truthfully, that 100,000 mark seems like a bit of a ‘low bar’ to set, as BMW has the (aforementioned) two new EVs to offer in 2017, but also the BMW 330e and 740e were well under-stocked once they arrived in 2016, as the German company was caught flat-footed on production after under-estimating demand.

“Full-year sales of BMW electrified vehicles topped 62,000 in 2016, with the figures growing strongly through the year as more models were added to the line-up. The BMW Group now offers a total of seven electrified vehicles, the broadest range of any manufacturer.”

“With the addition of the BMW 5 Series and the MINI Countryman plug-in hybrids in the coming months, the BMW Group will have nine electrified vehicles in its portfolio and is targeting electrified sales of 100,000 units in 2017.”

Dr Ian Robertson, Member of the BMW AG Board of Management with responsibility for Sales and Marketing BMW said:

“The addition of new models has clearly driven our sales of these innovative vehicles and we were delighted to see the 100,000th electrified BMW hit the road in November 2016. 2016 also underlined that electro-mobility grows fastest in markets which actively support the uptake of the technology by offering the right blend of both customer incentives and public charging infrastructure,”.

MINI Cooper S E Countryman ALL4

MINI Cooper S E Countryman ALL4

Tags: ,

39 responses to "BMW Sold Over 62,000 EVs in 2016, Target For 2017 Is 100,000"

  1. cody ozz says:

    No idea what the breakdown for each model was do we? Seems like they sold quite a bit more EV’s OUTSIDE the US market.. didn’t they only sell about 20k in the US?

    1. Mikael says:

      ~16 100 in the US.

      Global it was something like this:

      i3 25 000
      X5 11 600
      3-series 10 500
      2-series 6 200
      i8 3600
      7-series 350

      That is just 57k of the sales. But it gives you a good idea of how the end result will be, or at least the proportions.
      The i3 probably has at least 2k of those 5 missing.

  2. PHEVfan says:

    Sounds like they’re going to get caught “flat footed” again in 2017 if they are only planning on 100K in sales for the year.
    Maybe they should up the build rate and actually stock some of these things at dealerships.

  3. jimijonjack&jill says:

    “BMW SUCKS” …Just Cheap 0verpriced cars so the ignorant rich can say., “Look at Me”..

    1. Big Solar says:

      true. plus they have comfortable seats. but definitely true true true.

    2. tosho says:

      +1

      And putting PHEVs and BEVs in the same category is really annoying!

  4. Mikael says:

    3,1% globally. That’s not bad, not bad at all.

    Tesla at 100% (and more total plug-in sales) is obviously better.
    BYD having a higher number of plug-in sales but ~20% of total sales being plug-ins.

    Of traditional car makers the podium of plug-in sales seems to be:

    1. Volvo (~3,2%)
    2. BMW (~3,1%)
    3. Mitsubishi (~3,0%)

    If my calculations, numbers and estimations are correct and if I haven’t missed something of importance (which is very possible :P).

  5. unlucky says:

    It’s not an EV if it has a tailpipe. They sold that many plug-ins.

    1. Mikael says:

      *lol*

      A plugin hybrid EV or a fuel cell EV are both EVs but have tailpipes.

      Don’t let perfect stand in the way of perfectly good, especially not when market shares are barely even in the single digit.

      1. Assaf says:

        @Mikael +5!

        We’re all one team here 🙂

        1. NoMoreFakePHEVs says:

          No, we are not.
          These fake PHEVs distort the market and the reporting.
          The BMW cars are not intended to be plugged-in, but only to get the incentives.

          These cars should be removed from all reporting about EVs. They give EVs a bad reputation.

          1. guyinacar says:

            Wow. It’s like that? Sanctimonious & acrimonious? Both ‘monious’es? @NoMore, you must be fun at parties.

            My BMW X5 xDrive40e gets plugged in at least daily (at L2). Every single North American BMW ’40e gets delivered with a free ClipperCreek OEM’ed L1 EVSE in the trunk. So I’m pretty sure they get plugged in a lot, even though they only charge at ~3.5kW. The BMW ’40e can simply do a bunch of stuff that today’s “pure” EV’s cannot. Mine tows three tons, for example. It hops through snowbanks. It can go ~550 miles without stopping. It has traction control and 4WD for boat ramps. It’s also made in the good ol’ US-of-A, significantly (though not totally) of US content.

            In an ironic little twist, I’ve lately been having a harder time at private-property (i.e., corporate) EVSE’s because the “pure” EV Leaf and Tesla owners have been squatting all day on the EV spots – not so much for the EVSE’s electrons, but to exploit the convenient parking spots and to enjoy climate preconditioning (heat or A/C) like remote-start for ICEs.

            Now THAT misbehavior is what causes PHEV owners to plug in less frequently; it’s not because PHEV owners are disinclined to do so. We love plugging in… we just don’t have to. And, when we do, we too can get infinite mileage, just like you.

            Just to be clear, you’re looking for a “reputation” throwdown between PHEVs and EVs, as if PHEVs are somehow evil. @NoMore, I fear you misunderstand their market niche. You’re lookin’ for a fight where there isn’t one. PHEV SUVs, for example, are a transition point from ICEs to BEVs, and they are almost a 1:1 replacement for diesel, because they can do the stuff for which you needed a diesel only a few years ago. That will be all the more true as EU diesel regs take effect in the next few years.

            1. Intrepid says:

              Love my 330e, plug in at least once daily and get over 100mpg. These guys are haters cause they’re not “pure EVs”, they can have their leafs, I’ll enjoy carving through the twisties on my way to the grocery store.

              1. Model ☰ Guy says:

                Not sure what the big deal is if you drive a electrified PHEV vs an BEV. The 330e is one of the few RWD drives that drives like a real BMW, and yet you can plug in to save on gas and increase efficiency. Not everyone has the local infrastructure to be able to live on a a pure EV until range and infrastructure improves. I have a a Model 3 on order, but driving a PHEV until I get it.

            2. John says:

              PHEV = gas car

              1. guyinacar says:

                @John

                Wow. I don’t think I’m welcome in this forum.

                Honestly, I’m not sure why purists here think it’s better that folks own a diesel 4×4 **AND** a Nissan Leaf (for sunny day commutes), rather than having one PHEV that does both, and can get up to 1500mpg in local use. Because, really, that’s the choice. At least one person in this household (and in many households) has a job that requires being onsite, regardless of the amount of snow. So, umm, yeah, it’s a “gas car” for the foreseeable future. Two winters ago, I had 120″ of snow land in my driveway. AFAIK, there’s really no EV today that can deal with that very well. I don’t even think there’s a pure EV on the drawing boards that handles that kind of day-in-day-out winter pounding. And that’s before we get to the obvious question about whether it’s a good idea to stand in a puddle of slush with a J1772 in hand, trusting that some electrician grounded it correctly back in 2013, and that it’s been well maintained since.

                1. unlucky says:

                  I don’t get your 120″ thing. There’s no 4×4 that can get through that either. Unless you don’t mean at once. Once your axles touch down in the snow your vehicle is 0 wheel drive and you’re going nowhere regardless of the vehicle.

                  The way to handle the situation no matter the vehicle is to clear the snow.

                  J1772s are safe in a slush puddle. The EVSE has a GFCI in it and will fault if any current goes to ground even if the EVSE’s ground isn’t connected at all!

                  Are you really trying to show how much you are into electrified vehicles by calling them unsafe? Who is that supposed to convince?

                  No one is saying you should have a Diesel 4×4. But we are saying you’d look even worse bragging about that as an “EV” as you do bragging about a minimum range PHEV as an “EV”. Or for that matter bragging about how your PHEV came with an L1 EVSE. Wow, how extraordinary!

                  I have no doubt you have a bunch of LEAFs clogging the EVSEs at work. Free charging is very popular everywhere and for every kind of plug-in. It’s not restricted to LEAFs. As you say, some people just like to park near the door even!

                  But hey, it’s not a big deal if you aren’t driving a short-range PHEV. You can just charge at home and drive to and from work on electricity without having to fight for a spot at work. It’s a huge deal if you’re in that short-range PHEV and you know you’ll use gas to get home if you don’t get on the charger during the day.

                  It’s great if people drive miles without using gas. The problem isn’t with the drivers. The problem is with BMW. BMW is making minimum range cars. They are enough to get the huge tax advantages in Europe (UK especially) for companies that buy them as company cars. And that’s all they really care about. Well, that and the misleading figures the NEDC allows them to quote.

                  I don’t know if I speak for others when I say I don’t want the x40e (for example) gone, I want it to have a more reasonable electric range.

                  1. guyinacar says:

                    @Unlucky, that’s a lot to answer.

                    Yes I meant dozens snowstorms with up to two feet of snow each, and over the course of the whole winter. It’s a cumulative 120″, and it really did accumulate here in New England. People had to pull up to intersections slowly here for months, because they simply couldn’t see around the snowbanks, which were taller than people. During storms especially, my Leaf and Tesla neighbors left their “pure” EVs in the garage and drove their 4×4 Suburbans and Tahoes instead. I wanted one vehicle that could replace both, and this BMW 40e does.

                    As for your other comment about range, you may be surprised that I agree 100%. I’ve publicly stated elsewhere that I feel BMW has left some value on the table here. The petrol/gasoline tank is too big. BMW used the standard X5 fuel tank in its PHEV, probably to avoid a whole new battery (pun intended) of crash-testing in each market around the world, for each government regulator. But a PHEV doesn’t really need a 21 gallon fuel tank; its gasoline and diesel siblings still need that. A 10-14g tank would more than suffice, and then you’d have both room and weight for another 50-100lbs of battery (which would extend the effective range of the gas). I think BMW could swing the balance to 22-24 miles per charge, which is a pretty good bump over the ~18 I get now. That, of course, would benefit from a faster charging rate than 3.5kW, today’s peak. 3.5kW is only ~16A charging, a nominal 20A EVSE. Could charge faster, could go farther, yes.

                    So, admittedly, the X5 40e won’t be a perfect PHEV SUV design by 2020. But it was pretty damn good design for a c. 2014 engineering task. It is by far the best thing in its class, on the market right now. That is especially true if you want to tow 6k lb boat, where the Tesla Model X starts to run into serious design constraints (tires allowed, wheel sizes allowed, where/how to park at a Supercharger with trailer on the hitch, uphill towing range, GVWR including passengers, etc.). Realistically, the Tesla Model X is a 3,500lb tow vehicle. The BMW 40e is a 6,000lb tow vehicle. The forthcoming Audi Q8 may be a 7,500lb tow vehicle. If that doesn’t matter to you, then don’t be surprised when people line up to buy the forthcoming ’19 Jeep Wagoneer for $130k. Line up, they will – even if it gets 13mpg city, which won’t surprise me.

                    As for the J1772. I know you’re right – it should be GFCI’d correctly, and the handle and cord should be well maintained. But I still try to avoid charging in slush.

                    Finally: people squatting on the EVSEs, Tesla has the right idea there; charge more, once the car is full. Also, I’d like to see a statement from a group like this one that the EVSEs shouldn’t be located in the best physical spots. IMHO, that’s part of the “squatting” problem. Installing EVSE’s halfway out the parking lot would be fine, as Simon Malls are starting to do across the country. My legs work great, and the closer you are to the street (i.e., to the poles), the less voltage drop you get in the underground service cables leading to the EVSEs. Ideally, then, EVSEs should be located someplace *NOT* next to the handicapped spots, but perhaps sheltered from the rain, and yet close (or visible) enough to discourage vandalism.

                    1. unlucky says:

                      I asked some people who install EVSEs in parking lots why the EVSEs are always near the door. The answer is it is because the power is coming from the building. Putting the spots near the door minimizes the wire run length. That reduces costs, etc.

                      I hope in the future as new buildings are designed for electrified spots they will plan ahead to power the parking lot more directly instead of running it from the building. Then you can put the spots further out in the lot and avoid the issue of people putting their plug-in cars in those spots and connecting the charger cord simply so they can park nearer to the door.

                      It might cut down on the people going out to move their cars once full but in my area at least that figure is so low I’ve already been driven to think of other alternatives to solving the lack of open spots. I feel, as you do, that going to fee charging instead of free charging would be a big step in improving this situation.

        2. WadeTyhon says:

          @Mikael and @Assaf

          Totally! PHEV or BEV, as long as the owner is plugging it in, it is making a positive impact. 😀

          Fuel Cell though? ehhhhhhh

          @NoMoreFakePHEVs

          We need to normalize EVs for the masses. If someone isn’t comfortable jumping all in for a variety of reasons, then a PHEV is a great way to get them driving electric.

          1. Mikael says:

            We might not like FCEVs, they are inefficient and comes with a lot of disadvantages. Many would consider it a stupid form of EVs, but nonetheless they are EVs.
            A second class citizen in the EV world at best.

            1. unlucky says:

              An FCEV is an EV like the Versa Note e-POWER is an EV. Neither is an EV. They both run solely on liquid fuels. And for the most part run on petroleum (hydrogen almost always comes from steam reforming of natural gas).

      2. unlucky says:

        FCEVs are FCEVs. PHEVs are PHEVs. They aren’t EVs.

        BMW is greenwashing themselves with PHEVs. They do the minimum required in Europe, get to quote those absurd NEDC mpg figures.

        They are doing less than other companies (not every one, hello FCA) but trying to make it look like they are going more.

        1. Mikael says:

          Few companies are doing more for EVs than BMW. You might not want to see it or give them credit for it, but that doesn’t change the facts.

          They are doing more than FCA that is true. But also more than Ford, GM, Mazda, Toyota, Mitsubishi, Jaguar, Honda, Volkswagen, Subaru, Peugeot, Citroen, Mercedes, Suzuki and a number of other manufacturers.

          So give credits to the ones pushing the change and save the negativity to the multiple ones that deserve it.

          1. Michael Will says:

            +1

          2. BenG says:

            They are making a solid effort, but perhaps a stretch to say they are doing more than GM.

            GM’s delivery of the Volt in 2010, the Gen 2 Volt in 2015, and now the Bolt in 2016 – I see these as more impactful than BMW’s efforts over the years even though BMW did have a better 2016 than GM.

            1. Mikael says:

              The Volt was very important. It’s always hard to compare companies of different sizes.
              Compared to their size GM could and should have done more.

              But being early on the ball and selling quite a few EVs in absolute numbers should they of course get credit for.

            2. BMWi Fan says:

              BenG – maybe i was mistake in thinking GM was behind the only international charging network known as http://www.chargenow.com
              Oh, my bad, it was BMW.

              1. unlucky says:

                Yeah. It’s BMW. But what do I need an international charging network for? My car only goes 200 miles.

                Do I really need BMW to put up a website which says “in the US use ChargePoint”? How does that improve anything for me?

          3. unlucky says:

            Nope. Looks like someone fell for the greenwashing.

            You’re out of your head. They make cars with the minimum range so they can use inflated mpg figures and so they are eligible for fleet vehicle sales in Europe.

            These short range fleet vehicles are least likely to be plugged in. And those who do try to drive electric on them hog infrastructure trying to keep their tiny batteries topped up.

            I guess I can give them credit for spurring a lot of workplace charging. Otherwise, they’re only doing the least possible. And that goes for Audi too (so far at least).

            The i3 was a nice try, but it’s not going to be a big factor going forward outside Europe unless they make it more competitive. And it would be great if it didn’t contribute to making people think electric cars look ridiculous.

  6. Assaf says:

    “…the broadest range of any manufacturer.”

    Sez Mr. BMW Marketing Honcho.

    He probably meant, any manufacturer outside of CHINA.

    More likely, he conveniently forgot that China exists.

    I think BYD might offer nearly 7 types of e-buses alone, without starting to count cars and SUVs. http://bydeurope.com/vehicles/ebus/
    And BYD’s not the only one there.

    But hey, who cares about the market where about half of the world’s EVs and nearly all the worlds EV buses are made and sold?

    Or where they make Mr. BMW Honcho’s smartphone and other electronic gadgets, as well as likely quite a few components going into BMW EVs?

    Another amusing example for White Person’s Blindness.

    1. wavelet says:

      “EV” in most contexts usually means just highway-capable private cars (unfortunately — I’d like to see e-bicycles taken more seriously); under that definition, it might be the case that BYD has <7 models, I'm not sure.
      However, VW Group actually currently sells 8 EV models:
      eGolf, e-UP, Golf GTE, Passat GTE, Audi A3 e-tron, Audi Q7 e-tron, Porsche Panamera S-E & Porsche Cayenne S-E .
      So it's not even White Man's blindness, just a simple untruth.

      1. Intrepid says:

        330e, 225xe, 530e, 730e, i3, i3 Rex, i8, x5e, Mini Countryman e

        1. guyinacar says:

          @Intrepid, should you include BMW’s C Evolution scooter as an “EV model” too?

        2. wavelet says:

          Reading comprehension problems?
          The BMW exec said “The BMW Group now offers a total of seven electrified vehicles, the broadest range of any manufacturer.”

          The do have 7 currently, but so does VW Group, ergo their range isn’t thr widest.

          As for the 530e and Mini, they aren’t on offer yet anywhere, and that was the point being made.
          Also, i3 and i3Rex aren’t different cars IMO, and according to the BMW execs as well, or he would have claimed BMW has 8 current models.

          1. Intrepid says:

            Production of the 530e has begun and incentives bring the price in line with the standard 5 series, they will sell a ton.. Countryman e won’t be long after. Oh yeah, and China has the BMW X1 xDrive25Le i Performance to add the the list. IMO i3 and i3 Rex are just as different as the eGolf and golf GLE, they both cater to different types of customers but are built on essentially the same platform.

            You purists can get caught up in pedantics all you’d like, but there’s no denying VW flat out cheated and lied about their diesel emissions, while Bmw has been making true progress in efficiency and electrification for many years.

      2. Mikael says:

        Are we talking brands or groups? Two very different things.

        By the way BYD has the Qin, Qin EV300, Tang, Denza, E6, E5. The Yuan and Song should have started by now, but I don’t know if they have or if they are further delayed.

        But that makes it 8 highway capable private car EVs.

        Counting bus and truck models then it would be (at least) 16-42 models more, depening on how you count models.

    2. Rightofthepeople says:

      Painting any race or group of people with that big, broad brush of yours won’t solve any problems. Just a friendly FYI.

  7. Vexar says:

    I would appreciate knowing what quotient of BMWs sold thus far are 0% oil, namely the number of i3’s without the range extender. Of course, if they have no plans to up the range of the i3 to 200 miles electric, then they don’t see the competition that the Bolt represents to it. I am sure they recognize the market domination the Tesla Model S has had on their 7-series sales, and based on attack ads, they are keenly intimidated by the Tesla Model III’s pre-order figure when it comes to their 3-series vehicle. Until BMW announces and shows their i5 or i6, I say they are poised to slip behind in 2018.