Zero Announces Breaking Into Italian Market

MAY 18 2015 BY TDILLARD 5

Zero just launched its Italian website and announced it finalized its plans for sales in Italy:

Zero has been laying the groundwork for its expansion into what export.gov cites as Europe’s largest market for motorcycles over 50cc. “This is a vital step forward in our plans to expand global availability of Zero Motorcycles and an extension of our popularity throughout Europe,” said Chief Executive Officer Richard Walker. “The Zero brand is particularly strong in Germany, Switzerland, Scandinavia and The Netherlands, and we are seeing strong demand in Italy,” Walker continued.

…and has announced its first Italian dealership:

“Zero intends to strategically expand its Italian network and has already appointed its first dealer. Located in the heart of Milan, E-move.me is an e-mobility retailer at Via Santa Maria alla Porta, 11 – 20123 and led by Thierry Boch. In addition to sales and service of Zero motorcycles, E-move.me offers rentals.”

Here’s the PR:

SANTA CRUZ, Calif., (May 12, 2015) – Zero Motorcycles, the global leader in the electric motorcycle industry, announced today that its complete line of 100% electric motorcycles is coming to Italy. Detailed information—including specifications, pricing and demo ride scheduling—is available on the company’s newly launched Italian website at http://www.zeromotorcycles.com/it

Zero has been laying the groundwork for its expansion into what export.gov cites as Europe’s largest market for motorcycles over 50cc. “This is a vital step forward in our plans to expand global availability of Zero Motorcycles and an extension of our popularity throughout Europe,” said Chief Executive Officer Richard Walker. “The Zero brand is particularly strong in Germany, Switzerland, Scandinavia and The Netherlands, and we are seeing strong demand in Italy,” Walker continued.

“With premium componentry on the 2015 motorcycles and increased manufacturing capacity at our California headquarters, we are excited to offer our cutting-edge products to a country that is rich in motorcycle history and vital to the sport,” said Umberto Uccelli, managing director of Zero Motorcycles Europe. “Our motorcycles appeal to discerning customers in Italy. Beyond innovative products, we are making investments to support our growing customer base.”

Zero intends to strategically expand its Italian network and has already appointed its first dealer. Located in the heart of Milan, E-move.me is an e-mobility retailer at Via Santa Maria alla Porta, 11 – 20123 and led by Thierry Boch. In addition to sales and service of Zero motorcycles, E-move.me offers rentals.

“Thierry and his team at E-move.me truly believe in our technology and know that encouraging riders to go for a test ride—or rent a Zero motorcycle for the weekend—is the best way to help them experience the advantages of 100% electric power,” said Josef Morat, country manager for Zero Motorcycles Italy.

Italian dealers interested in carrying the Zero Motorcycles lineup should contact Josef Morat at Josef.Morat@zeromotorcycles.com or phone +39 335 1580596.

 

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5 Comments on "Zero Announces Breaking Into Italian Market"

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jon

Please add ccs charging then i will sell my Suzi and buy a zero asap

clockfort

Unfortunately the main problem with DC charging the Zeros is that they use a relatively low pack voltage (it’s around 100V).

SAE CCS spec actually only specifies 200-500V range for charging.

When Zero used to have a chademo option, (chademo spec is 50-500V range), owners rapidly found out that very few chademo chargers actually allowed charging at 100V, as this is much lower than things like the nissan leaf (~360V pack) and the chargers were simply not designed to be fully compliant across the whole voltage range. (I would posit a guess that these chargers in this category can only provide voltages higher than their input AC voltage (~208V), as this would make the circuit design I’m imagining much easier)

Nix

That would be a big jab to Brammo, if Brammo still actually built/sold EV motorcycles.

Italy is where Brammo’s transmission came from. They licensed it from an Italian company.

finecadmin

Hardly… even if Brammo still sold (not built, more assembled) EV motorcycles.

Brammo was a blip on SMRE’s radar, just like they were a speck on Parker Hannifin’s balance sheets.

wavelet

It’ll be interesting to see how well Zero does in Italy; AFAIR, that “Europe’s largest market for motorcycles over 50cc” statement is true but completely disingenuous: Italy is primarily scooter country, and of the 10 best selling “motorcycle” models, only one is an actual motorcycle (R1200GS), one is a maxi-scooter (Yamaha T-Max) while all the rest are scooters.

More interesting comparison would be the UK, where 8 of the best selling motorcycles are actually motorcycles, or Germany (ditto).

http://www.acem.eu/images/publiq/2015/2014-registrations-statistics.pdf