Zero Announces 2014 “Record Year”, Poised for Kicking Butt in 2015


In a press release this morning Zero Motorcycles announced it hit some record numbers in 2014.

The release:

Expanded Distribution, Fleet Sales and Refined Products Accelerate Growth

SANTA CRUZ, Calif., (Jan. 6, 2015) – Zero Motorcycles, the global leader in the electric motorcycle industry, announced today that the California company finished 2014 with record sales and is poised for dramatic growth in 2015. While the brand continues to gain traction with motorcycle enthusiasts in North America and Europe, Zero has rapidly expanded into international markets by adding seven new distributors in 2014, with more planned for the coming year.
“2014 was a remarkably successful year,” said Zero Motorcycles CEO, Richard Walker. “From Indonesia to Israel to Thailand—and in our core markets of North America and Europe—riders worldwide are embracing the advantages of our 100% electric motorcycles.”
In addition to its growing distribution channel and increased consumer demand, Zero has made significant gains in its fleet business sales to law enforcement and government agencies.  Zero began 2014 with ten police departments in the USA using Zero motorcycles in their patrol fleets and ended the year with nearly 50, including the Los Angeles Police Department and the Philadelphia Fire Department.
“Our police and authority partners consistently praise Zero patrol motorcycles for their stealth, maneuverability and low maintenance, while the local communities they serve also appreciate the quietness and move to a more sustainable mode of transportation,” said Richard Walker. “We see huge opportunities for continued growth in this area”.
The 2015 motorcycles recently went into production at Zero’s newly expanded and remodeled factory near Santa Cruz, California. The complete line—four consumer models, three police/authority, and one military spec version—received major upgrades. Zero also licenses its powertrain technology (e.g. battery system, motor and proprietary technology) for other commercial applications.
“Our business is headed in the right direction, and the market is starting to come to us. Recent announcements by some of the larger motorcycle manufacturers—and our own experience—confirms the movement toward electric power is building momentum,” said Scot Harden, VP of Global Marketing at Zero. “Every year our products improve, the market responds and our business grows.”

…and, as yet, no word from Brammo on its plans for 2015 or updates on the deals in the works.  Stay tuned.  While Zero’s 2015 lineup continues to improve, however incrementally in our opinion, Zero is clearly making progress and snagging market share.

Categories: Bikes


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8 Comments on "Zero Announces 2014 “Record Year”, Poised for Kicking Butt in 2015"

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…but, but, but,… what are the numbers?

I don’t have hard numbers, but earlier this year Scot Harden (Zero’s Vice President of global marketing) talked about an estimate of around 2,400 sales for 2014.

That seems so low for such a sweet bike. On the other hand the price needs a 50% haircut. Can’t wait till I can get a cheap used dual sport

Numbers are low because the range is still way too short. The problem with motorcycles in general is atrocious air resistance (3d power of speed). No an issue with an urban scooter that spends most of its time <25mph, so electric scooters make a long of sense (like electric bicycles). primarily However, people in the First World don't buy motorcycles for urban commuting. A typical day trip for me would be 200km (~140mi) round-trip on highways at 110kph (70mph) to get to the fun roads, plus another 150-200km of riding them at 70-120kph which is the actual purpose. Most of those good roads don't have public charging, certainly not quick charging. The highest-range Zero bike (S/SR with ZF Power Tank , 13.5kWh usable battery) can do a nominal 150km at 110kph, or 200km at the lower speeds on the fun roads. That means at two charging stops; The Zero's onboard charger takes 10 hours for a full charge (can be reduced to 3 for offboard charging, if you buy several $K worth of chargers), so it's a non starter. For an EV motorbike to make sense for me, and a lot of people like me, range would need to be… Read more »

The example of Tesla shows that there are plenty of people with money out there. I think that a big problem is the fact that many people still have no idea electric motorcycles with the perforrmance specs of the ZERO even exist. Also, they make neither cruisers nor sportbikes, or even fully faired bikes. Those two are by far the best selling types of motorcycles in the US.

Oh, plenty of people are aware of Zero, and their performance specs. That’s why they don’t sell very well. At that price point, people simply expect way more than a Zero delivers. The only people that doesn’t apply to are those who specifically want an electric motorcycle.

Zeros also lack the aesthetic appeal. They’re not ugly per se, just bland. Teslas on the other hand look great, and are great cars, easily able to hold their own against ICE cars in the same price bracket. So, Teslas sell, Zeros don’t.

I wonder if Bell Customs Cycles, who make the Brutus V9 electric cruiser actually tried to advertise and market the bike how well it would sell. Have never seen an actual ride report, no idea what performance is like. But it looks interesting enough. It clearly has potential when you look at the specs but I think BCC is a small company who intends to stay that way. Sad.

That’s the point. Bell has neither the experience, facilities, vendor relationships, etc. etc. etc. to enter mass production and take on Kawasaki, let alone Honda. Cannondale tried that, and bankrupted themselves offering mass-market dirt/dual bikes they couldn’t actually sustain. They tried to sell at Japanese prices, without a competitive production line, and lost money with each unit they made.

BCC intends to stay that way, because they’re in no position to commit that kind of dough.