Worldwide Toyota Prius Plug-In Sales On The Graphs

OCT 30 2014 BY MARK KANE 17

Over 65,000 Toyota Prius Plug-In Hybrids are on the roads and it’s time to check on which roads those vehicles are found.

As it turns out, mostly on North American roads as 57% of all plug-in Prius were sold in NA. 36,680 out of 37,018 were sold in U.S.

Sales in the U.S. were stable in the first two years. In 2014 the bar will be raised by a little bit, as there are still three months to go.

Japan (29%) is on different trajectory. Almost 11,000 were sold in 2012 and less than 4,500 in the following year. 2014’s result will be probably similar to 2013.

Sales in Europe (14%) shrunk from 3,500 and 4,600 to just over a thousand through the first nine months of 2014.

In total, Toyota will be happy if it reaches 2013 levels, but 65,000 sales for one plug-in car is still a high mark.  To date, the Japanese company sold more than 7 million hybrid cars, from which 3.36 million are base Prius models.

Toyota Prius Plug-In Hybrid Sales - September 2014

Toyota Prius Plug-In Hybrid Sales – September 2014

Categories: Sales, Toyota

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17 Comments on "Worldwide Toyota Prius Plug-In Sales On The Graphs"

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The Prius was a great product 5 years ago, it sold good on it green image, everybody knew about the car and it had room for improvement, It just look like Toyota abandon the development completely, and now it is overtaken by the Volt, Who knows maybe Toyota will suffer the same destiny like Nokia, that laughed when the Iphone was introduced

The next gen Prius was delayed a year because of the Tsunami in Japan, and then delayed again when Toyota diverted engineering resources to deal with the sudden acceleration witch hunt in the US. The fourth gen Prius will debut in 2015 as a 2016 model.

Sorry what? The unintended accleration crisis was before the tsunami. Toyota said the tsunami delayed the car 6 months. Then there was anouther delay anounced recently having to do with engineering. Prius never was part of the unintended acceleration mess, not did it delay the next gen. NO word on why the phv is delayed until the end of 2016. My guess is toyota is trying for windows phone (the fcv mirai) and wants to pretend plug-ins are bad for the time being. I hope they come up with a great update inspite of themselves.

“Prius never was part of the unintended acceleration mess”

Tell that to this scam artist.

Prius is an appliance that not even qualify in China as a Plug-in hybrid. I guess that Toyota still count with the millions of people in US that think Toyota is the best brand in the world.

With an 11 mile all-electric range, The Plug-in Prius is woefully inadequate for most committed e-commuters.

My employer is a 7-mile one-way trip with chargers on the lot, but I would be hard-pressed to successfully make a winter trip exclusively on battery due to reduced capacity of the battery and required load of accessories like heater/defroster and traction-control. Worse still, when the hybrid engine is started late in the trip, it puts out its highest emissions, acheives its poorest fuel economy and never reaches operating temperature before it is shut off at the destination.

I think it would be more honest to talk about the Toyota hybrids-without-plug as well.

I only know the European situation, but since the popular Toyota Auris (maybe called Corolla in the US?) and the even more popular supermini Yaris can be had as full hybrids, they have become so popular that their numbers went up year after year. And I think this popularity of hybrids other then the Prius within Toyota itself is eating sales of the plug-in Prius. With so few only-electric miles the plug-in has on offer, for much more money, even people who care about the environment don’t see the merit and buy the much cheaper plain hybrids, which they see as being environmentally friendly as well.

In the US, the Corolla is not an Auris, but next year Scion (Toyota’s youth brand) might get the Auris. The Corolla does not have a hybrid, but the larger Camry and even larger Avalon have a hybrid. The Lexus ES, which is based on the Avalon has a hybrid, and the RX, a CUV based on the Camry has a hybrid. The NX, a smaller CUV than the RX was just released and has a hydrid. It might be based on the Corolla, but I’m not sure.

In the US, the Prius C is the European Yaris hybrid.

I’d like to see the North America numbers divided into California, where the PIP qualifies for the HOV stickers, and the other states.

An interesting consequence of the US plug-in rebate being limited to 200,000 cars per automaker is that the manufacturers who build small battery plug-in hybrids will get less benefit from it. Toyota is going to burn through their rebates at $2500 per car, while Nissan, Tesla, and GM are getting $7500 per car. It’s like throwing away one billion dollars of government support.

This could also be part of why Nissan is not making a plug-in hybrid.

I’m a little surprised that people are still buying the regular Prius. After the government rebate, the plug-in Prius is not much more expensive, but it is a better car.

I think you’re right about the reason why Nissan doesn’t make a plug-in hybrid.

Keep in mind that most manufacturers (particularly: GM and Nissan) expected to be selling plug-ins much faster than they are, so the rebates are actually lasting longer than they originally planned for.

Meh – on the car and the sales growth. People could upgrade a Prius with Enginer packs in prior years. Not a lot of people really believe PiP is worthwhile except for those who get HOV lane access in California.

So why hasn’t Toyota brought any Pips to the U.S. since June?

This is the big question here!

Toyota makes no move without considering the big picture. Why roll out a vehicle to more states when it is not selling in the numbers they expected? Every move Toyota makes is calculated ahead of time, such as shifting trends towards hydrogen. I see Toyota moving forward and in a big way by 2016.