And The World’s Largest Private EV Order Goes To…The Nissan LEAF in Denmark?

APR 4 2014 BY JAY COLE 8

The new high water mark for a single order of electric vehicles has been set – but from just about the last place you would expect it.

The Nissan LEAF Was Previously The "Best Seller" In Denmark In 2013

The Nissan LEAF Was Previously The “Best Seller” In Denmark In 2013

Avis out of Denmark has just order 400 Nissan LEAFs to be delivered to their rental fleet.

And while there has been other, much larger past MOUs (memorandum of understanding) such as GE’s on-and-off again pledge to buy 25,000 plug-ins over 5 years at unspecific dates and quantities, this is an actual order for 400 units on the spot.

The order is in conjunction with a relatively new project with the DEA (Denmark Energy Association).

However, what really makes this historic buy special is that it happened in Denmark – a place which has been a wasteland of sorts of EV sales, despite having an exemption from the “Grønne afgifter” (Environment Tax) of up to kr 15,000 ($2,300 USD) per year, and the 180% car taxes that are imposed on petrol vehicles.

For some perspective on the Danish EV market, in all of 2013 just 522 EVs where sold in Denmark – the leader being the LEAF at 212 units sold, with the Tesla Model S coming in 2nd at 112, and the Renault Zoe in 3rd with 92.

So far in 2014, 159 EVs have been sold – the majority of which have also been the LEAF.  The Nissan LEAF (Visia) starts at 209,000kr ($32,000 USD) in Denmark.

Hat tip to Anders!

Categories: Nissan, Sales


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8 Comments on "And The World’s Largest Private EV Order Goes To…The Nissan LEAF in Denmark?"

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yeah! hope to see more of this in the very near future

Makes a trip to Denmark more appealing.

Hope they ordered them with the 6.6 KW charger and the Chademo port – and educate the rental staff and renters properly. I had initially rented a Leaf from Enterprise in Florida but wife made me change it due to lack of fast charging options where we were going – and Enterprise staff had no idea when I asked if they had the faster 6.6 KW charger.

A few comments from Denmark

“Grønne afgifter” (Environment Tax) actually varies between $100 and $2000 USD per year depending on fuel efficiency. Zero for EV’s.

There is a 180% car tax for petrol vehicles, but also deductions that make a huge difference for small and fuel efficient cars.

New small petrol cars such as a VW Up are priced from approx $17,000. Entry model LEAF (with battery) is approx $47,000

Electricity is about 35-40 US cents / kWh.

The top of the sales list for 2013 is


Generally, we buy fairly small but fuel efficient cars.

Exactly 1 Audi TT, 1 Aston Martin Vantage and 1 Mercedes SLS was sold in Denmark in 2013 to illustrate.

A Tesla model S is priced in the same range as a BMW 520d. Without the EV “car tax” break, a model S would probably cost around $300,000 USD 🙂

Thank you for the information. I’ve always wondered why the EV’s don’t sell better considering the incentives.
But your information makes me understand why ICE’s are still the “better” option.

If you have the time I would love to be more informed about what deductions you can make and which cars that cost about the same as the Leaf.
And also what the rules are more exactly on how much “grønne afgifter” you pay. I mean is it a linear formula or how is it set up?
What would the fuel efficiency be for a $1000 /year car? 6-7 liters/100km?

The basic Danish “one time car tax on purchase” calculations are as follows:

105% on the first 80,500 DKK of the car price (incl. 25% VAT)
180% on the remaining car price.

The deductions are ESP, 5 star NCAP-test, more than two airbags, anti-blocking brakes and 4,000 DKK pr km/liter more than 16 km/liter, etc.

The full list can be found at

There is also a minimum of 20,000 DKK

Then is the recurring “grønne afgifter”. The exact rules for those are here

A car that uses 6.5 liters / 100 km is 15,4 km/liter and using the table on the page the owner would have to pay 1.380 DKK twice a year.

A car that uses approx 9 liters / 100 km would be taxed with approx $1,000 USD / year.

$1 USD is 5.45 DKK

In terms of cars priced in the same range, the VW Golf is a very popular car in Denmark.

The Golf 1,2 TSI BMT 105 HP with 3 doors and no “extras” is priced exactly the same as the most simple Leaf (with battery).

Now they only need to rent 399 out…

I got my black one this week 🙂