There’s Reasons SpaceX CEO Elon Musk Sent A Tesla Roadster Into Orbit

Elon Musk SpaceX

FEB 7 2018 BY EVANNEX 65


After yesterday’s jaw-dropping spectacle from SpaceX, many are asking: what’s the real reason Elon Musk chose to send a Tesla Roadster into outer space on his almighty Falcon Heavy rocketThe Atlantic attempted to answer that question and notes, “The decision to launch a Tesla into an orbit around the sun marks yet another shift in American spaceflight business.”

The Atlantic’s Marina Koren explains that prior space-bound mementos were “the purview of governments” who deliberated “with a certain amount of seriousness about what it would say about the senders, what it would all mean.” After all, what they decided to send “flying into the cosmos… ad astra” (to the stars) might someday be interpreted by someone else (maybe aliens?), somewhere out there in the universe.

*This article comes to us courtesy of EVANNEX (which also makes aftermarket Tesla accessories). Authored by Matt Pressman.

Elon Musk SpaceX

Falcon Heavy starting her maiden voyage (Flickr: SpaceX)

The Falcon Heavy carried something radically different than the serious stuff from the rockets of the past — it carried Elon Musk’s cherry red Tesla Roadster. What was the unique mission given to the Tesla? Koren explains that “Musk told reporters in a teleconference Monday he expects the Tesla to coast comfortably in space for hundreds of millions of years.”

Elon Musk SpaceX

Musk’s Roadster inside the Falcon Heavy pre-flight (Instagram: Elon Musk)

Furthermore, Koren notes that “Instead of a rosy time capsule of Earth and its history and inhabitants made for consumption by unknowable alien civilizations, it carries a dummy in a SpaceX space suit, and will blast David Bowie’s ‘Space Oddity’ at top volume from its speakers. Any other payload, Musk said when he made this public in December, would have been ‘boring.'”

Above: Musk discusses the space-bound Tesla Roadster (at 7 min, 11 sec) in a post-flight interview, “It’s kinda silly and fun” (Youtube: CBS News)

But why? Korens acknowledges, “The decision to make the payload a Tesla was a clever show of cross-promotional marketing that only someone like Musk is capable of. Some have groaned at the idea, describing it as nothing more than a cheesy publicity stunt for Tesla… and yes, the placement of a Tesla on top of a brand-new 230-foot-tall rocket with 27 engines, three times more than Musk’s flight-proven and reliable fleet of Falcon 9s, certainly helps with publicity.”

Elon Musk SpaceX

Elon Musk posted this image and wrote, “Printed on the circuit board of a car in Deep space” (Instagram: Elon Musk)

That said, “this cargo does carry some meaning. It’s just not the kind we’re used to… As it turned out, the Tesla bears a unifying message on its circuit board, which Musk revealed for the first time only after the successful launch, and after this story was published. The label is heartwarming—and yet another reminder of which group of humans, exactly, made that car and put it in space.”

Simultaneous Landing

Roadster In Space

Roadster In Space


Source: The Atlantic

*Editor’s Note: EVANNEX, which also sells aftermarket gear for Teslas, has kindly allowed us to share some of its content with our readers. Our thanks go out to EVANNEX, Check out the site here.

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65 Comments on "There’s Reasons SpaceX CEO Elon Musk Sent A Tesla Roadster Into Orbit"

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and there is the minor detail of flight testing the space suit – a requirement before using it for actual people 🙂

Good point!

The truth is that they chose a BEV because didn’t want to risk giving aliens any valuable ICE technology 🙂



*invaluable. Unless you were being sarcastic.

Aagh! **unvaluable

This is gonna come back to haunt me

I think the word you want is “valueless”. 🙂

Its because ICE cars don’t work in outer space, since, like, no air.


YES LOL that’s right. Now I can tell petrol heads that my 2016 leaf will work in space LOL

“Send” should be “Sent” in title.

Well yes, that and the whole “There’s Reasons” thing. I don’t read Evannex articles often because they annoy me, but this one fascinated me because they didn’t even manage to put together a title without glaring grammatical mistakes. I mean come on, how can you essentially write “there is reasons” and expect to be taken seriously? You don’t need to know what subject-verb agreement is to know that that’s wrong, you just need to know how to speak English.

Maybe it had just come out of warranty?

It’s irrelevant how loud the music is.
Even if it’s cranked up to 11.

“In space, no one can hear your David Bowie.”

Hmmm… somehow that doesn’t have the same ring to it. 😉

What a crap. That guy has watched Big Bang Theory too often

He even played in Big Bang Theory…

However I do not think he needed this show to have such nice ideas.

Wow; some really unimaginative and dull people don’t like the roadster-in-space idea. Quel suprise.

er . . . Quelle surprise !

Tres bien alor…

Crud: Tres bien alors….

Don’t start about punctuation.

“Wow; some really unimaginative and dull people don’t like the roadster-in-space idea.”

Yup. Even mainstream news anchors get most of Elon’s jokes, and are praising Elon for his sense of humor in doing this stunt.

The only people who seem to be missing a sense of humor are the serial Tesla bashers. Is it jealousy of Elon Musk? Is it that they don’t like how all the positive publicity over this stunt is having a positive effect on Tesla’s stock price?

The answer, of course… is both!
😀 😀 😀

Go SpaceX!

Go Tesla!

There are also some borderline homeless people who think there are better ways to allocate money. Still a fan of Elon and Tesla, though.

It’s just like J.J. Hill, who near the time of his death said:
“I have made my mark on surface of the earth.”
Musk is making his mark in space.

And people say Tesla don’t advertise…how is this for an ad? Getting that car into orbit definitely had a dual purpose. Will there be anyone left on Earth by the end of this week that didn’t see this?

Bingo., “And people say Tesla don’t advertise…how is this for an ad?”

Advertising: “Definition of Advertising
Advertising is the action of calling public attention to something, especially by PAID announcements.”

Tesla doesn’t pay any penny for this.

You are clearly confused. The phrase “especially by” does not mean “only by”.

This is probably Elon’s greatest achievement in advertising, both for SpaceX and for Tesla!


Lucky for Elon that all alien races speak english.

No , They speak alien …lol

It’s not luck. He did the research. He watched all the episodes of Star Trek, Next Generation and even Voyager. The evidence is pretty conclusive. Most all aliens speak english.

(⌐■_■) Trollnonymous

….and Captain Kirk makes out with some of them too.

“..all alien races speak english.”

They all speak colloquial American English, without even a trace of foreign/alien accent.

This has been shown in thousands of movies and TV shows, so how could you possibly doubt it? 😉

(⌐■_■) Trollnonymous

Conspiracy theory!

In the trunk is a dead body. No more evidence!

lol :0P

Have you *seen* the trunk (and frunk) on a Roadster? Only way you’re gonna get a body in THAT is if you already ran it through a grinder.

(⌐■_■) Trollnonymous

Simple dismemberment would definitely work.

Don’t ask me how I know.

Doubtful. Tesla increased the size of the original Lotus Elise trunk, because Elon insisted on it being big enough for a bag of golf clubs.

That would have to be a pretty small body to fit into the same space, even cut up.


I think for once someone decided to send a message not to aliens, but to humans.

Moving public opinion towards progress, space exploration, clean energy all at once, should not be underappreciated or underestimated.

Especially given how many people do not presently care/believe in any of that, and the amount of investment into fake news and propaganda lately. What a rallying call to everyone on the planet. Even president’s speeches aren’t meant to be that ambitious.

“will blast David Bowie’s ‘Space Oddity’ at top volume from its speakers”

So nobody seems to have pointed this out: sound does not actually travel in a vacuum….

Just wait until the aliens lay their grasping appendages on it….

(⌐■_■) Trollnonymous

Yeah, they’ll open it up and laugh their azzes off.

Actually the sounds are transmitted within the car and stage.
Next time you watch video of F9 stage 2 flight, pls LISTEN.

Yeah, but think about it. The battery was fully charged and the only drain was the radio playing that song it could last A really really really really really long time, and given no atmosphere there should be very little resistance on speaker cone which might make it last even longer

Brilliant! My understanding is the initial test flights usually don’t carry a working payload, just concrete. Substituting a Tesla roadsters for the concrete is a stroke of genius, it will generate free advertising worth 10’s of millions of dollars. I bet there are marketing people in all the auto manufactures that are wishing that they had thought of this.

@larry4pyro, “I bet there are marketing people in all the auto manufactures that are wishing that they had thought of this.”

Even if they did imagine this type of promotion the cost of launching a car into space is just too expensive to do.

It may state made in Earth, but the reality is that they’re all made in USA. American consumer EV sent on American rocket into what will be American colony (Mars).

Damn proud of my fellow US citizen, elon Musk, even if he’s scatter brained space cadet. He more than makes up for the head a-hole in white house.

A nonamerican Lotus with nonamerican batteries.
Not THAT American.

Not all the parts on the Roadster are from the US.

Music is from a Brit.

The only thing you can say for certain is that it’s assembled in the US.

… and Musk was born in South Africa, and holds South African, Canadian, and, yes, American citizenship

He’s South African and Canadian by birth lottery. He is an American citizen who consciously decided to become a citizen. That makes him more US citizen than any other.

As for parts of car made elsewhere, if you subscribe to that idea, things are made where the raw material originate. That’s not how “made in XXX” works. Roadster is an American car, not Chinese (or Korean) because the steel was from there.

500 years from now Elon’s roadster will be salvaged as space junk and auctioned for $2 trillion. GO TESLA GO DESTROY DIRTY GAS GUZZLERS AND DIESELS LOL CONNECT THE DOTS ON CLEAN AIR WAKE UP FOLKS

Hey Elon(family)
Congrats big time on that successful launch yesterday, it was very exciting I could image how it was in person, it gave me goosey. Loved it!

David Bowie playing on a loop, sweet, nice touch, classy.

the thing on the circuit board is on all teslas you that right?


even their superchargerscomment image

Förmögen på 10kr och space projektet kostar 8kr. Vad är syftet egentligen (absot inte PR) hjärntvättning ? Vilken framgångsrik människa Kastar Hela sin förmögenhet. HAHAHAHAHA

The wealth of Elon Is 1 dollar and the space project dollar costs 0.80cents . What is the purpose actually (No PR or No conspiracy) brainwashing? What a Successful Person Throws His Whole Fortune. HAHA HAHAHA

Remember the animated movie “Heavy Metal” with the same scene in it; astronaut leaving Earth in his similar sports car, into space, with rock blasting! Someone at SpaceX did!

I love how the center dashboard has “DON’T PANIC” on it.

Most media personalities didn’t catch the literary reference since they don’t read anything but teleprompters and press releases.

It’s not a Ford. It’s also not a book. It seems misplaced. Maybe if they put Model E sticker on Tesla 3 and put “Don’t Panic” on the manual, it might be more relevant.

Now if Elon would just launch a big black slab with dimensions 1 by 4 by 9.

I see what you did there.

Marketing gimmick! What a waste! Best commercial? I don’t care!

It was so wonderful watching normally calm network news anchors, yesterday, getting visibly excited and exclaiming enthusiastically over SpaceX’s “Falcon heavy” launch, and equally enthusiastic watching the twin boosters descend in flawless synchronization to twin perfect pinpoint landings!

Thank you Elon for making space flight exciting again!
🙂 🙂 🙂

Go SpaceX! Go Elon Musk!

America is called “The great melting pot”, or at least used to be before the current xenophobic turn towards anti-immigrant fever.

The origin of the various parts of the Tesla Roadster is an excellent metaphor for the melting pot concept, as are Elon’s multiple emigrations and multiple citizenships.

All Americans should be proud that Elon is an American citizen by choice, rather than his citizenship being — like mine — an accident of birth.

Immigration — still making America great, despite the efforts of the Orange Wannabe Dictator!