What’s His Daily Driver? For BMW North America Boss, It’s A BMW i3 (w/video)
It’s likely that a big shot exec at a major automaker drives one of the most expensive, luxurious cars that particular automaker sells.
While that’s typically true, BMW NA boss Ludwig Willisch breaks from that mold.
Which vehicle does he drive on a daily basis? One of BMW’s cheapest offerings, actually: the BMW i3.
“Ludwig Willisch, head of Bayerische Motoren Werke AG’s North America unit, talks about the luxury automaker’s U.S. manufacturing operations and product strategy. He speaks with Matt Miller at North American International Auto Show in Detroit on Bloomberg Television’s “Surveillance.”
States the video description. You’ll hear Willishc briefly discuss i3 sales in the U.S. and at the 2:01-mark, he gets asked about his daily driver.