What The Heck Is Going On In These Mitsubishi Outlander PHEV Videos

SEP 23 2013 BY JAY COLE 6

Seriously, if you know what is happening please let us know.

Mitsubishi Japan has been known to put out some “interesting” promotional spots around the i-MiEV…usually hiring some very over-the-top European pitchmen to sell them – but what were they thinking in the video below?

Mitsubishi Japan Gives Us Another Lesson On How To Pitch An Electric Vehicle

Mitsubishi Japan Gives Us Another Lesson On How To Pitch An EV  (If you click this image it will enlarge – so don’t click it)

Once again, the pitchman has the jawline, the booming voice, the (much-in-demand) Outlander PHEV… but the ladies wig?  (0:45)

Despite this videos best effort to have us not want to buy the electric Outlander, we still anxiously await Mitsu’s next plug-in vehicle.  Where else will you be able to find a 4WD, 25 mile – 80 MPGe (EPA estimated) SUV for less than $40,000 in 2014?

The Outlander PHEV was originally scheduled for a January launch in the US, the deadly combination of unexpectedly high demand (over 15,000 backorders) and a battery production problem that shutdown the line for several months has pushed back the expected retail launch of the extended range SUV to late summer of 2014.

Categories: Mitsubishi, Videos


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6 Comments on "What The Heck Is Going On In These Mitsubishi Outlander PHEV Videos"

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It’s better than some Volt & LEAF ad’s I’ve seen

what the heck was that last video. I wish I had a translation. I think I would still buy one ever after seeing these crappy commercials.


In the first vid, it’s ironic that they say “Drive @ Earth”, but its a flying car.

In the second vid, since the white guy is speaking Japanese, why is it subtitled? Maybe his American accent it horrible. 🙂

Does it have different front look comparing to pure gasoline one? I mean grill design etc

All I can say for Japanese car ads, well all Japanese ads that they are uniquely weird. The only explanation I could give is that they’re made for “Japanese tastes”. That just says it all.