Welcome Back Toyota: Prius Plug-In Sales Soar to Near Record Levels in August
Toyota sold 1,791 Prius plug-in hybrids in August; that is a little less than a hundred off their all-time high set last October, when 1,889 were sold.
However, it was the direction that Toyota had been trending recently that made this month’s result so special – specifically, the direction had been down.
Before August, Toyota’s best month for 2013 was only 817 units (July). So this was not just a beat of the number, but a massive beat – up 119% over June.
What was the reason for the increase? It is hard to say. Toyota did offer 60 month 0% financing, some deep discounts on 2013 inventory and a cash back program for buyers…but nothing to indicate this kind of improvement. It seems like an extra thousand people just got up one morning and said, “Hey lets go buy a Toyota plug-in.”
Separately the rest of the ‘Prius Family’ achieved some decent results as the standard hybrid version was up 17% and up 25% overall when factoring in the 65% increase in the plug-in version and the 54% bump in the smaller Prius C.
Year to date, Toyota has managed to improve on last year and is up 12% over 2012 with 6,822 Prius PHVs sold.
For August, the trio of the Prius PHV, Chevy Volt and Nissan LEAF alone outsold the entire plug-in group last month 7,592 to 6,742.