VW Group Will Electrify Every Model By 2030

4 months ago by Anthony Karr 56

Volkswagen I.D. Crozz II

The automaker will invest more than $24 billion to achieve its plan.

Yet another major automaker is announcing plans to electrify its entire lineup. “Launching the most comprehensive electrification initiative in the global automotive industry,” the Roadmap E, Volkswagen Group aims to electrify its entire model portfolio by 2030.


Volkswagen I.D. BUZZ

That’s not pretty impressive given Volvo’s intentions to do the same in about two years and Smart’s decision to go entirely electric by the end of the decade (globally, this year in the US), but the German auto giant wants to have “at least one” electric, hybrid, or PHEV version of each of the 300 or so group models across all brands and markets.

Simply said, the Volkswagen brand is not the only one from the group going electric – all of them, including Audi, Skoda, SEAT, will use electric support for its conventional models. The manufacturer estimates that “around one in four new Group vehicles – up to three million units a year depending on how the market develops – could already be purely battery-powered in 2025.”

The Frankfurt Motor Show, where the announcement was made during the Volkswagen Group’s media night, marks the first step from the manufacturer’s ambitious plan. At the 2017 IAA, the group announced its brands “will bring a total of over 80 new electrified models to customers by 2025, including some 50 purely battery-powered vehicles and 30 plug-in hybrids.”

To achieve that, VW will invest almost $24 billion in developing two new platforms for electrified vehicles and in upgrading plants, in training the workforce, in improving the charging infrastructure, and in battery technology and production.

“We have got the message and we will deliver,” commented Matthias Müller, Chairman of the Board of Management of Volkswagen. “This is not some vague declaration of intent. It is a strong self-commitment which, from today, becomes the yardstick by which we measure our performance.”

Volkswagen Gen.E

Press release below:

The Volkswagen Group launches the most comprehensive electrification initiative in the automotive industry with “Roadmap E”

  • Group brands will bring 80 new electric vehicles to customers by 2025
  • Capex to be ramped up: over €20 billion earmarked for the industrialization of e-mobility
  • Battery strategy will be driven forward: global order volume of over €50 billion put out to tender


Chairman of the Board of Management Müller on the eve of the IAA 2017: “We will lead the transformation in our industry.”

The Volkswagen Group is launching the most comprehensive electrification initiative in the global automotive industry with its “Roadmap E”: Volkswagen will have electrified its entire model portfolio by 2030 at the latest. This means that, by then, there will be at least one electrified version of each of the 300 or so Group models across all brands and markets. This makes Volkswagen the first big mobility group to have put a date on the electrification of its entire fleet. The Group will need more than 150 gigawatt hours of battery capacity annually by 2025 for its own e-fleet alone. This is equivalent to at least four gigafactories for battery cells. To meet this demand, the Company has put one of the largest procurement volumes in the industry’s history out to tender: over €50 billion.

“We have got the message and we will deliver. This is not some vague declaration of intent. It is a strong self-commitment which, from today, becomes the yardstick by which we measure our performance,” said Matthias Müller, Chairman of the Board of Management of Volkswagen Aktiengesellschaft, at the Group Media Night ahead of the International Motor Show (IAA) in Frankfurt, Germany. “The transformation in our industry is unstoppable. And we will lead that transformation,” said Müller.

Volkswagen had already firmly established e-mobility as a key focus area in the “TOGETHER – Strategy 2025” future program presented in June 2016, and set itself the goal of becoming the global number one in e-mobility by 2025.

Volkswagen Phideon GTE

The Company estimates that around one in four new Group vehicles – up to three million units a year depending on how the market develops – could already be purely battery-powered in 2025.

Now, at this year’s IAA, Volkswagen is launching the next stage with “Roadmap E” – giving an added boost to product planning to massively accelerate the electrification of the Group-wide vehicle portfolio. The Group brands will bring a total of over 80 new electrified models to customers by 2025, including some 50 purely battery-powered vehicles and 30 plug-in hybrids. This figure will then increase by leaps and bounds over subsequent years until there is at least one electrified version for each of the Group’s 300 or so models across all vehicle classes worldwide by 2030 at the latest, in line with Volkswagen’s commitment. “With ‘Roadmap E’, we are opening up a new chapter in our Group’s history. And setting the scene for e-mobility’s final breakthrough. Then it is up to customers to decide how fast it will gain widespread acceptance,” explained Müller.

Capex in e-mobility to be ramped up

“Roadmap E” is also coupled with another increase in capex on e-mobility. Up until 2030, the Group will earmark over €20 billion for direct investments in the industrialization of e-mobility: in new vehicles based on two entirely new electric platforms, in upgrading plants and in training for the workforce, in charging infrastructure, in trading and sales and, last but not least, in battery technology and production.

Volkswagen is addressing the issue of battery technology with a multi-stage medium- to long-term strategy – starting with bundling Group-wide development, procurement and quality assurance activities for all battery cells and modules in a “Center of Excellence” in Salzgitter. The Volkswagen brand is also setting up its first pilot line there to accumulate production know-how.

By 2025, the Group will need over 150 gigawatt hours of li-ion battery capacity annually for its own fleet alone.

Volkswagen Golf GTE Advance five-door hatch – Atlantic Blue (plug-in hybrid)

In order to meet this huge requirement, a tender process has been initiated with regard to long-term strategic partnerships for China, Europe and North America. The procurement project is one of the largest in the history of the automotive industry, with a total order volume of over €50 billion just for the Group’s future volume vehicles based on the Modular Electrification Toolkit.

That will meet the Group’s needs for the first wave of e-mobility. Looking further ahead, Volkswagen is already gearing up for the next generation: solid-state batteries. The Group also plans to bring this forward-looking technology to market maturity together with partners.

Müller emphasized: “For us, the transformation of transportation and the energy transition are inseparable. And creating a comprehensive charging infrastructure rapidly – in cities and on highways – will be critical to success. In Europe, and particularly in the automotive stronghold of Germany, much more needs to be done. Only then will customers’ trust grow. And only then will electric cars come out of the niche – and achieve relevant market share in years to come. I’m convinced this will succeed if politicians, the energy industry and automakers work in harness.”

Conventional drivetrain portfolio as a bridge to the electric age

At the same time, the announcement of its accelerated electrification initiative underlines the Volkswagen Group’s commitment to an orderly system changeover – with today’s internal combustion engine as an indispensable bridge to an emission-free age. “For the time being, we will be offering the entire powertrain spectrum – from conventional to fully-electric – to enable sustainable and affordable mass mobility. We are not being arbitrary. We are listening to the voice of reason,” said Müller.

Independent studies show that the Volkswagen Group’s present generation of internal combustion engines ranks among the cleanest and most efficient in the industry. The latest Euro 6 diesel engines deliver above-average performance in the new WLTP cycle under real-world conditions. And Volkswagen will continue to invest in the ongoing improvement of its conventional drives over the coming years.

For instance, an SCR catalytic converter will be a standard feature of every new diesel engine produced by the Group going forward. All new gasoline engines will be equipped with a particulate filter across the board. The next engine generation from 2019 onward is expected to bring further significant improvements in consumption and emissions. In addition, the Group is working on synthetic fuels produced from renewable energies that could turn internal combustion engines into carbon-neutral powertrains. The Group is also significantly expanding its range of CNG vehicles and, spearheaded by Audi, refining fuel cell technology toward market maturity.


56 responses to "VW Group Will Electrify Every Model By 2030"

  1. Goaterguy says:

    I will be a millionaire by 2040…
    Love those long term goals.

    1. F150 Brian says:

      VW Group has several dozen distinct models (article mentions 300 models but many of those would be trim levels)

      Will Tesla have dozens of distinct models before 2030?

      I highly doubt it.

      Stop applying a yardstick that does not exist.

      1. Scott says:

        I don’t. Tesla has three distinct models currently. 2030 is twelve plus years away. Tesla had zero vehicles ten years ago.

        1. DJ says:

          So then when VW Group releases more electrified vehicles over say the next 5 years than Tesla you will then give it a rest?

          As much as so many of you like to give VW crap for their concepts and timelines exactly what do you expect them to do? They own VW, Audi, Skoda, SEAT, Porsche, Lamborghini, Bentley, and more! They have product lines covering the entire gamut and you’re annoyed that they are informing the public that they are coming out with even more offerings?

          Sheesh, so it’s don’t do anything and get yelled at or do a lot and also get yelled at.

          P.S. Last I checked VW Group already has more electrified vehicle offerings currently available than Tesla. So ya, let that sit and percolate for awhile. I for one am happy to see they’re going gang busters with them. It’ll take a while but would you really have the alternative?

          1. Terawatt says:

            Except that they haven’t committed to doing “a lot”. Electrify is a weasel word that doesn’t mean anything. It’s a message designed to sound grand while actually meaning nothing. And that’s as honest as those gummy bears that consist of pure sugar and come in a pack labelled “now fat free!” – as if they were not 70 years ago.

            Granted, one has to be a bit dense, or at least not like to stop and ask “what does that really mean?”, to fall for it. Then again, you did.

            Your comment takes for granted that this is a hugely important change. But if they merely make the next generation of each vehicle either have a 48V system or a power hybrid, both of which use exclusively fossil fuel as their energy source, they would be fulfilling their empty promise.

            By the way I completely agree that VW gets a lot of truly undeserved heat. If you read the reports from Transport & Environment, especially the “dieselgate anniversary” one, you will see that VW was in fact the least polluting Euro6 cars sold in Europe (Fiat-Chrysler being the worst with 8 times as high NOx emissions as VW, which were at 180% of the legal limit vs F-C’s 1400%!) and, most important of all, that the really detestable culprit was the EUs type approval authorities and the malfunctioning type approval system. The European Commission has since reformed the system and even threatened to sue member nations for failing to enforce EU law. For some reason people seem to prefer the “evil company” narrative to the “incompetent government” one. That’s a pity, because although both contain a kernel of truth only the latter is fairly easily fixable. And corporations are supposed to serve shareholder’s interests, not yours and mine (except when they happen to coincide). Public servants, as the term more than hints, are however supposed to serve the public, so when they do not, it should be criticized.

            1. Scott says:

              I get it: It is the incompetent government’s fault when an evil corporation lies and uses deceptive technology to defraud millions of customers, and poison them with diesel exhaust. Then they promise to go electric, but do nothing. Got it.

            2. leafowner says:

              Oh — it has an electric starter motor…..yup that counts.

              Tell me when all your cars will be 100% electric then I’ll listen.

          2. Pushmi-Pullyu says:

            DJ asked:

            “As much as so many of you like to give VW crap for their concepts and timelines exactly what do you expect them to do?”

            What I would like for VW to do is to quit bragging about all the cars they claim they will be putting into production even though they have not the slightest intention of following through.

            What I expect, unfortunately, is that VW will continue to be the undisputed king of vaporware.

            1. Clive says:


              That is exactly what VW now stands for… Vapor Ware !!

              1. ModernMarvelFan says:

                LOL! +100

                That is a good one!

              2. William says:

                Very Wright about VW!
                Lie, cheat, steal, and whatever it takes to lead in the “but wait, there is more coming soon” segment, of paper promises!

            2. john Doe says:

              I would put money on you’re wrong.

              I’ve seen the production facilities for the E-golf, and parts of the new production line for the I.D.

              But Tesla needs fans, as they are a small company that can make quick changes, and they have a will to produce EVs.
              I have hope for many models from Tesla.
              Give me trucks, vans, minibuses. . . but quick, while there is no competition.

              The EV vans on the market now have 1/3 of the range required by most companies.
              I would love to see Tesla releas a model with the right looks and range – and just make a statement like: THIS is how it should be made!

          3. ModernMarvelFan says:

            “As much as so many of you like to give VW crap for their concepts and timelines exactly what do you expect them to do? ”

            Expect them to keep quiet and then surprise us with each and every “near production” vehicle like what GM did with the Bolt and Tesla with the Model 3.

            Concepts are just there to pump the stocks and get analyst off their backs…

      2. Thomas J. Thias says:

        “Our true competition is not the small trickle of non-Tesla electric cars being produced, but rather the enormous flood of gasoline cars pouring out of the world’s factories every day.”

        Elon Musk 06.12.14

        Link Goes To Tesla Blog-


        Meanwhile the earth has shook and trembled as the worlds 2nd largest Auto Maker VW Group with CEO Matthias Müller at Frankfurt Motor Show 2017 declareing the following:

        1) Roadmap E brings eMobility across all 12 of VW Group company’s.

        2) Selling DIEsel and Petrol cars today funds Roadmap E. (Sound familiar?)

        3) By 2025 80 models will be PHEV or Full EV.

        4) Traction Battery is going in house. Goal is 150 GWh per year by 2030.
        CEO Müller notes that this is equal to four Tesla Motors Gigafactory’s output.

        5) Müller states that all models, ‘Around 300’, will be offered as PHEV or EV at 2030, “~At the latest.”

        6) CEO Müller says in Global Automotive, 2030 is the, “Day after tomorrow.”

        Link Goes To VW Group CEO Matthias Müller, Highlights Speech Volkswagen Group Preview Night IAA YouTube-


        “I will not rest until all cars are electric”

        “We will need 100 Gigafactory’s~”

        Elon Musk

        My very best!

        Thomas J. Thias




      3. Stx says:

        Tesla has 3 distinct models today, VW has 0 (I don’t count the electric Golf because its sales are almost 0).
        300 models in 2030 is a lot of vaporware!

        1. john Doe says:

          I don’t know about that..
          The e-golf is the most sold electric vehicle in Norway.
          It sold more vehicles then Nissan and Tesla combined.

        2. Steven says:

          Even simpler… If it’s not for sale in Pennsylvania, it’s vaporware.

    2. john Doe says:

      VW group is huge. They make 10 – 11 million cars a year.

      That means they make Teslas yearly output of vehicles in less then 3 days.

      You don’t turn that ship around in a heartbeat.

      At the same time, they have to continue to make money during the transition period.

      It they made only EVs, think of that volume of cars and the charging network it would need. If they had the same number of chargers Tesla does, it would be enough for 1/3 of a minute charging time a day for every car.

      so.. they have to take this step by step.
      Of course the faster the better.

      1. Stx says:

        That’s what I mean! VW sells 5000 e-golf per year in Norway. Well that’s 0.05% of their yearly vehicle production. They have a lot of resources but they’re not serious about electric vehicles.
        Tesla instead sells 100% electric vehicles.
        VW says they want to switch to EVs? I still have to see that.

  2. jelloslug says:

    The only “will” that really matters is “Will VW still be around in 2030?”

    1. leafowner says:

      I was thinking the same thing!!!

    2. bogdan says:

      They should electrify now.
      By 2030 it wont be necessary, bacause VW wont be aroud no more.

  3. pjwood1 says:

    So good to know every diesel will be getting the only piece of equipment known to comply since 2008, an SCR system.

    Here’s something “electrifying”. The A8 mild hybrid. It could break above 30mpg. It has the kind of stop/start goodness, that only the Grey Poupon set deserve. No plugs. Just gas it up:

    1. Scott says:

      Diesels need to be outlawed. Hybrids are inherently stupid.

      1. john doe says:

        With that logic, gasoline cars should be banned as well due to massive particle emissions from gasoline direct engines. The number of particles is way higher then a diesel engine – and they are much smaller, going deeper into the lungs.
        Some howe media has not focused on these new discoveries.

        We need electric or fuel cell cars for the future.

        1. Pushmi-Pullyu says:

          Well of course gasmobiles should be banned. Eventually, of course, they will be in many countries and regions.

          Unfortunately, banning them isn’t practical at this stage of the EV revolution. That’s one of the reasons we need to help the EV revolution along! The sooner the EV revolution triumphs, the sooner we can ban gasmobiles from polluting our breathing air and gobbling up irreplaceable fossil fuels.

          1. William says:

            Cleaner waterways would benefit from less Petroleum products, especially the kind that spill.

        2. Scott says:

          I agree with you that gasoline vehicles should be banned.

  4. Scott says:

    ICE is dead but the automakers will delay as long as they can to squeeze every last drop of profit out of an archaic technology.

  5. Get Real says:

    While I agree that generally the many people in laggard existing OEMs are desperately trying to slow-walk this transition.

    I do think the Germans are more serious than the Americans based on the fact that the building threat from Tesla is mainly aimed at their market share and they are starting to pivot to face that.

    Under the Trumpster, the big 3 are more than happy to embrace any and all rollbacks by the Govt of this necessary transition.

    In fact, only GM has a credible PEV program that they created as a hedge in case the Govt mandates going to fall even further behind globally.

    1. ModernMarvelFan says:

      American automakers have to play too with China switching over. GM certainly has to be ready as we have seen so far. Ford is starting to wake up if it wants to grow in China. FCA is still the “drunk and passing out on the couch”…

      1. Lad says:

        China is serious about EVs and their huge market will accelerate the transition. All legacy car makers, including VW, want to play there and hopefully they can use that market to develop and prove their EVs. Meanwhile,it appears that Trump and the Republican Congress will use any opportunity to support the continuation of the fossil fuel burning status quo. The only chance I see is the upcoming midterm elections for Congress and we should very carefully examine each members record to retain those who support the transition and vote out those who do not.

    2. leafowner says:

      Don’t forget, Tesla is planning an electric pickup truck as their next platform — and that ain’t aimed at no German manufacturer….

  6. Terawatt says:

    It’s strange that not all the incumbents have made this move already. It’s right up their alley: sounds really significant, but means virtually nothing at all.

  7. unlucky says:

    This amounts to a guarantee that there will be at least a hybrid version of every model by 2030. Not even a guarantee of a plug.

    These kinds of statements are so milquetoast as to mean nothing at all.

  8. orinoco says:

    Much ado about nothing.
    All German car makers will stick to their ICE cars, mostly Diesels, as long as they can.
    That’s what they do and what they sell right now. Announcements about electric cars is vivid phantasy with no relation to reality.
    Would not be the 1st fraud by German car makers.
    “A liar will not be believed even when he speaks the truth.”

  9. Someone out there says:

    The writing is on the wall, the end of gasoline is within sight. Whether it will be batteries or fuel cells can be debated (my bet is on batteries) but gasoline burning cars will be a thing of the past before too long. The electric motor is simply superior to the gas engine with its wide torque spectrum and simple design compared to the extremely complex modern gas engine.
    VW understands this but they also understand the drawback of it, namely feeding it with enough energy. There is a bunch of interesting research going on in batteries, it’s just a matter of time until the energy storage problem is solved.

    1. Lad says:

      The battery problem is solved; and, the technology can only grow for here Tesla has proven the current batteries are viable over and over again; the current batteries, backed up by super charger networks will work for any car maker. All they have to do is make a deal with Tesla to use them. The real problem is the battery supply chain; there are not enough to go around and there ain’t enough Elons to build them.

  10. wavelet says:

    VW still doesn’t have a single BEV or PHEV model available in at least quarter of the world, or a third of their own markets.

    Until they actually start selling EVs in 50 countries rather than a dozen (the US doesn’t count as long as it’s CARB-states only), indeed the acronym VW == VaporWare fits.

  11. Dan says:

    The environmental benefits of this move by VW and others depends on the source of the electricity at least as far as climate change is concerned. This EV biz is no magic panacea. Certainly a big EV is more damaging than a Prius or Ionic in most electricity markets worldwide.

    I drive (gently) a PHEV and am not anti EVs. But please EV fanboys, don’t hurt your shoulders patting yourselves on the back too much about saving the planet when the benefits of EVs are rather limited.

    1. Scott says:

      At worst EV’s are twice as efficient as a comparable I.C.E.

      I fail to see how the above translates to a “limited benefit”

    2. ModernMarvelFan says:

      “Certainly a big EV is more damaging than a Prius or Ionic in most electricity markets worldwide.”

      So, you think it is fair to compare a “big EV” against a Prius or Ionic?

      Wouldn’t it be fair to compare a “big EV” against a “big ICE” car?

      I mean how many people replaces a Prius with a “big EV”? Some sure will. But majority of them are replacing their “normal ICE” or “big ICE” with it.

      The Prius replacement are more along the line of “small/midsize EVs” or “small/midsize PHEVs”…

      1. Mark.ca says:

        Give it a rest. Dan lives in wonderland.
        Almost 50% of Americans drive trucks and he is worried about the buz not being efficient enough.

    3. unlucky says:

      EVs are more efficient. And once a car runs on electricity instead of a particular fuel we can alter the production mix of the electric grid to clean up all those cars without having to get everyone to buy yet another new car.

      Think about it, the US has tightened car emissions 4 or 5 times over 30 years. And the older cars still don’t meet the new specs, only the new ones do.

      If we had EVs over that time then if we want to reduce car emissions we just shut a coal generation plant and open a cleaner one. And then even the older cars would be cleaner now.

      EVs are a big deal. A sea change. Well worthy of a pat on the back.

    4. William says:

      Point taken on the source of EV “juice, that is coming off the “grid”. One needs to consider the external costs of continuing with your PHEV business as usual.

      Considering the “rather limited” impact, of approximately 1% of the current vehicles being plug- in, there is a huge upside to offering more consumer options that help reduce exhaust, and its polluting by-products, in heavily congested urban environments. Consumers need emission free options, in dense city traffic, to help keep people healthy and productive.

    5. Martin Winlow says:

      I’m afraid from my perspective (EV driver for 8 years, converter of my first one from petrol to EV and now owner of 6) you sound as though you have convinced yourself that EVs are not ready yet and that is how you justify sticking to an engine-powered car.

      Unfortunately, you are wrong (or certainly so for about 95% of cars currently on the roads) and especially wrong for those of us who offset our EV energy needs by owning some PV, something that anyone who has a mortgage could do tomorrow.

  12. Mark.ca says:

    VW real plan is to put fake batteries in all their models and modify the car computer software to display x electric miles driven each day. It will revolutionize the industry!

    1. William says:

      That is one revolting revolutionary idea, coming soon from their ICE Hole software engineers, and their “real plan”!

  13. Benz says:

    VW Group total investments in 2016: €21 Billion.

    An average investment of at least €5 Billion per year into batteries and Plug-In vehicles for the next 12 years, is pretty significant and pretty substantial.

    I would most certainly not qualify it as vaporware.

    But of course I also would like VW to announce today that they will stop producing ICE cars in a certain year (2040?). But they cannot already make such an announcement.

    They also need to keep making money to stay alive. And they need to capture a certain marketshare to be able to make money. They will have to deliver the kind of vehicles that people want to buy in the market.

    1. Martin T. says:

      VW has been “at” the EV thing for decades, in the 80’s there was an EV T2 Kombi with Siemens. VW has a whole closet full of Past EV designs and prototypes they did nothing with. The only way to get VW off its lazy tax R&D lying backside is for governments to mandate it. Funny that only this make VW publicity / marketing department a little excited. VW is one of those organisations that will be dragged kicking and screaming to the EV table that others are willing sitting at already.

  14. bogdan says:

    VW is one of many who wont survive the EV revolution.
    They know this, but have to pretend that everything is fine, so that business goes on for the short remaining time.

  15. Steven says:

    “…including some 50 purely battery-powered vehicles…”

    Let me guess, forty eight of them will be concept cars, never to see the showroom floor.

  16. Mark C says:

    An easier yardstick for me to measure Volkswagens intent is, “Will the e-Golf, which is already sold in the USA, be available nationwide in 2018?

    Otherwise, it’s all just posturing, given the number of other companies who’ve committed to electrifying every model years sooner than Volkswagens 2030 revelation.

    1. Spoonman. says:

      e-Golfs aren’t even available new in most CARB states now. If I put 500 miles as my radius into cars.com, which basically covers Virginia through Maine, I get no results for new e-Golfs.

  17. midimal says:

    VW = Nokia? Hopefully not

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