VW Commercial: Kirk, Spock, e-Golf, e-Up! and the XL1 – How Can’t It Be Great?

OCT 5 2014 BY JAY COLE 16

The Sweaters Are "Fascinating", Plug-Ins Aren't Bad Either

The Sweaters Are “Fascinating”, Plug-Ins Aren’t Bad Either

Volkswagen is featuring a new lineup of e-mobility commercials in Germany, this one is entitled “Zukunft für alle” (Future for All).

And while we don’t feature a lot of German commercials here – as in this is our first one ever, this particular one has William Shatner and Leonard Nimoy playing some familiar roles – check out their sweater choices…so great!

The goal of the commercial of course is to promote the e-Golf (US MSRP of $35,455/$299 month lease – which arrives in November in America), the e-UP! (from £19,250/$30,700 USD), while giving a little more screen time to Volkswagen’s uber-hybrid XL1 (UK MSRP of £98,515 ~$157,000 USD).

Bonus features:

Hat tip to David M!, Props to kdwag for some ‘extra’ vid links!

Categories: Volkswagen

Tags: , , ,

Leave a Reply

16 Comments on "VW Commercial: Kirk, Spock, e-Golf, e-Up! and the XL1 – How Can’t It Be Great?"

newest oldest most voted

Wee need some translation. I’m pretty good at reading German, but not so good understanding spoken words..

Please be careful – Captain Kirk – Just like in a spaceship – Fascinating


‘Don’t Cling on to your ICE cars!’ 🙂

Hold the phones, we have a winner!


And here’s Shatner … well getting paid to say things. (LOL @ “great electrical car”)

***mod edit*** good one – we’ll add this in! ***mod edit***

Nimoy.. short and to the point

Should be ribbon-wrapped and sent to GM and Ford, with the dedication

“Here’s how you promote your EVs like you really mean it!”

+1 – in the third pane there are Many, Many ads, but I watched ~20 of them because they were Good! I’m definitely interested in VW, now.

This from the guy that literally turned off television (not the ads, but permanently) over ‘Like a Rock’ and Built Ford Tough’ being screamed at me 15 times through every local newscast. I assumed that the fact that advertisements making me want to vomit was simply a function of my advanced ‘experience’, lol.

Love the 1701 beside the garage. Who has it bad? Last pic in this article. OK, I win.

Love these guys, but one thing is universal: Everyone hates the 405.

They have also just started running Outlander PHEV ads in Germany.

Using Star Trek to advertise EVs? Bin there, done that 😉

I couldn’t hear what Spock said. Can someone please post?

Spock says “faszinierend,” which means “fascinating” in German. One of his trademark expressions, ha!

Here’s a link to a German website describing the commercial, for those who read German and want to double-check: