Volvo’s Polestar Performance Division To Focus On Electric Vehicles
The only route these days to real premium performance is via the plug, so it was not surprising to hear that Polestar is gearing up for the introduction of its own electric performance cars – the first could be unveiled later this year.
Volvo, which acquired Polestar in 2015, announced that its performance car arm will become electrified performance brand.
It means that company will transform from the development of performance editions of Volvo, to separately-branded, stand-alone electrified models on the market (without the Volvo logo). Auto Express earlier suggested that Polestar could play role similar to how AMG is to Daimler.
The optimization packages for Volvo’s range of cars will be continued under Polestar Engineered brand.
“Volvo Cars, the premium car maker, has announced that Polestar, its performance car arm, is to become a new separately-branded electrified global high performance car company, marking the latest stage in Volvo’s ongoing transformation.
In order to drive the development of the brand, Volvo Cars also announced today that Thomas Ingenlath, Senior Vice President Design at Volvo, will assume the position of Chief Executive Officer at Polestar. Mr Ingenlath has been the inspiration behind Volvo’s award winning design renaissance in recent years.
“Thomas heading up the Polestar organisation shows our commitment to establishing a truly differentiated stand-alone brand within the Volvo Car Group,” said Håkan Samuelsson, president and chief executive of Volvo Cars.
Mr Ingenlath will be joined at Polestar by Jonathan Goodman, who will become Chief Operating Officer. Mr Goodman moves from his position as Senior Vice President Corporate Communication at Volvo Cars.
“With 25 years of commercial experience in the automotive industry, Jonathan is ideally placed to provide operational experience alongside Thomas’s vision, building on the experienced management team that will drive the Polestar brand forwards” said Mr Samuelsson.
“Polestar will be a credible competitor in the emerging global market for high performance electrified cars. With Polestar, we are able to offer electrified cars to the world’s most demanding, progressive drivers in all market segments.”
Volvo Cars acquired 100 per cent of Polestar Performance in July 2015, having worked together in motorsport since 1996. In the future, Polestar will offer Polestar branded cars that will no longer carry a Volvo logo, as well as optimisation packages for Volvo’s range of cars under the Polestar Engineered brand.
Polestar will enjoy specific technological and engineering synergies with Volvo Cars and benefit from significant economies of scale as a result of its connection to Volvo. These synergies will allow it to design, develop and build world beating electrified high performance cars.
Mr Ingenlath said: “I am really excited to take up the challenge of establishing this exciting brand, developing a fabulous portfolio of bespoke products and channelling the passion we have throughout the Polestar team. The next chapter in Polestar’s history is just beginning.”
Polestar will make further announcements about its products, industrialization and commercial plans in the autumn.”
Chinese parent company of Volvo, Geely, is step by step expanding its engagement towards electrification:
- Volvo to produce all-electric and plug-in hybrid models
- Polestar to produce performance Volvo plug-ins and own electric performance models
- LYNK & Co to be Geely’s mainstream plug-in brand
- Geely sells electric cars under own brand in China
- Geely also controls London Taxi Company which develops plug-in taxis
- Polestar could be involved in Formula E in the future
Source: Auto Express, hat tip to Birch H!