Volvo’s Polestar Performance Division To Focus On Plug-In Hybrids
Volvo fully acquired Polestar, the Swedish high performance car tuner that offered overclocked Volvo cars.
Annually, Polestar was selling just several hundred cars (target for this year is 750), but under Volvo that will increase to 1,000-1,500 “in the medium term“.
“Volvo and Polestar share a long history. They have been working in motor sport since 1996 and in recent years signed a cooperation agreement to jointly develop Polestar versions of Volvo cars that combine a comfortable Volvo driving experience with a very high level of power and handling.”
Håkan Samuelsson, president and chief executive of Volvo Cars said:
“Driving a Volvo Polestar is a special experience. We have decided to bring this experience to more Volvo drivers, placing the full resources of Volvo behind the development of Polestar as the model name for our high performance cars.”
This is very interesting for us because the most powerful Volvo XC90 is the T8 Twin Engine plug-in hybrid. If Volvo continues to offer PHEV on the top end, Polestar must then turn to electrification and increasing the electric drive output on XC90 and future models right?
Even in the press release Volvo mentions electrification:
“Polestar will now be used as the model name for special high performance Volvos.
Polestar will also in future utilise Volvo’s twin engine electrification technology to develop next generation performance cars.
Volvo is the largest manufacturer of plug in hybrid cars in Europe and leader in advanced vehicle electrification technology. Volvo currently develops and manufactures some of the most powerful, most environmentally-friendly hybrid engines in the automotive industry.”
Polestar’s racing arm wasn’t part of the deal:
“The Polestar racing team will remain under the control of Christian Dahl, the former owner of Polestar, and will be renamed. The Polestar brand will continue to work alongside Christian Dahl.”
Christian Dahl said:
“We are extremely satisfied with the way the performance business with Volvo has developed. But we are a racing team first and foremost. This is an opportunity to return our full attention to our core business – to develop and race Volvo cars.”