Volvo Unveils Global Electrification Strategy
It seems like having large corporate-wide plans for electric vehicle technology is the thing to do lately.
Shortly thereafter Volkswagen stated its new direction to plug-ins, Volvo has just revealed a new global electrification strategy itself, which presupposes electrification across its entire range.
As part of that strategy, there will be more plug-in hybrids, new architectures and the first series production all-electric model (aside from the early C30 pilot project a few years ago).
Medium term goal is to achieve up to 10% of total car sales for electrified vehicles
The all-electric car is scheduled to go on sale by 2019.
As for today, Volvo offers the V60 D6 Twin Engine in Europe and is introducing Volvo XC90 T8 Twin Engine globally (arriving to customers this month in the US). There was also a separate project for China with the Volvo S60L T6 Twin Engine.
New plug-in hybrids (based on the Scalable Product Architecture from T8 Twin Engine):
- 90 series
- 60 series
There will also be new front-wheel drive Twin Engine plug-in hybrids based on the newly-developed Compact Modular Architecture (CMA):
- 40 series
“The first element of the new electrification strategy involves the introduction of plug-in hybrid versions of its 90 series and 60 series larger cars, based on the company’s new Scalable Product Architecture. This process has already begun with the launch of the T8 Twin Engine All-Wheel Drive plug-in hybrid version of its new XC90 SUV and will continue with plug-in hybrid versions of the new S90 premium sedan and other forthcoming models.
Volvo Cars will also broaden the range of plug-in hybrid cars it offers with the introduction of a new front-wheel drive Twin Engine variant.
The Swedish car maker will further deepen its product offering with the introduction of an entirely new range of smaller 40 series cars based on its newly-developed Compact Modular Architecture (CMA), which, like SPA, has been designed from the outset for electrification. This makes Volvo Car Group one of very few car makers in the world with two brand new vehicle architectures designed to support both plug-in and pure electric powertrain configurations.
Lastly, Volvo Cars has confirmed that it will build an all-electric car for sale by 2019. Further details of this planned model will be released at a later date.”
Håkan Samuelsson, President and CEO of Volvo Cars, commented:
“We believe that the time has come for electrified cars to cease being a niche technology and enter the mainstream. We are confident that by 2020, 10 per cent of Volvo’s global sales will be electrified cars.”
Dr Peter Mertens, Senior Vice President for Research and Development said:
“We have learned a lot about how people use cars with electrification thanks to our current product offer. Our research has shown that people are driving our Twin Engine cars in electric mode around 50 per cent of the time, meaning our plug-in hybrids already offer a real alternative to conventional powertrain systems.”
“With around 40 years of experience in the field of electrification, Volvo Cars has learned a lot about battery management along the way, delivering the best range per kilowatt hour in the industry. We have come to a point where the cost versus benefit calculation for electrification is now almost positive. Battery technology has improved, costs are going down, and public acceptance of electrification is no longer a question.”