Volta Industries Raises $7.5M To Expand Its Charging Network

JUL 9 2015 BY MARK KANE 5

Volta Charging Station in Arizona

Volta Charging Station in Arizona

Soon there will be a lot more Volta charging stations in the US, as Volta Industries raised $7.5 million to expand the business.

The plan is to increase the number of points from over 100 (in San Francisco, Los Angeles, San Diego, Phoenix and Honolulu) to 400 by the end of this year, as well as to enter new markets. Volta already planed the expansion over year ago, but it seems the company needed more time to secure capital.

And in case of Volta, we are talking about always free Level 2 chargers in an attractive-looking package with some ads.

Scott Mercer, co-founder and CEO of Volta, said that charging stations and installation are free for property owners (like shopping malls and grocery stores), because revenue comes from advertising.

“Volta is offering the equipment and installation free to property owners. It then sells the advertising space on each charging station with contracts that range from six months to 1 year, Mercer said. He declined to disclose the fees, which depend on the location and estimated foot traffic, which is usually provided by property owners.

Ad buyers come up with their own advertising campaigns. The one done by Monterey Bay Aquarium in California featured jelly fish and a slogan, “Go with the current.” Sungevity, which sells solar panel installation service and financing, along with Whole Foods, Nissan, Oakland A’s and Macy’s M +1% are also among Volta’s customers.”

Mercer said:

“The thesis is that we can command a premium over other advertising mediums because of the engagement component. The big question we are looking to solve is how much is that premium?”

Well, we would definitely give it a try. Beside charging stations, Volta intends to release an app for its network.

source: Forbes

Categories: Charging

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5 Comments on "Volta Industries Raises $7.5M To Expand Its Charging Network"

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Robert Weekley

Just one more way and reason why Level 2 EVSE’s could, and should, be free to use – if considered and done right! Smart Marketing works better than Financial Abuse – like so many Charging Station Business Models (Like – $0.49 / kWh to charge at L2)!

Mike C.

BLINK and they will gladly take your money

Henry Rearden

Great Volta, please come to Atlanta, aka the EV hotbed of the Eastern United States. I was just at Sugarloaf Mills shopping mall (in Gwinnett County) the other day thinking “why are there no charging stations here?” The closest competing mall is the Mall of Georgia which has 2 QCs and 4 L2s. Those are not free unless you are part of NC2C.

Art Isbell

The Volta public charging station in the top photo is my local public charging station at the Koko Marina Center in Honolulu. Unfortunately, it is almost always in use, so I’ve rarely been able to use it. I hope Volta will be able to expand its network in Honolulu where EV’s are very popular.

Volta charging stations seem to be much more reliable than others in Honolulu, but they have no LCD so display no charging information, unfortunately. Maybe this makes them less vulnerable to vandalism.

Bill Howland

Who paid to install the unit, who paid to purchase the unit, and who pays for the juice for the unit?

And what is the charge for the end user?