Volkswagen Launches Massive e-Mobility Campaign Focused On Plug-In Vehicles in China
And so it begins:
Volkswagen Group starts electro-mobility campaign in China
• CEO Prof. Dr. Winterkorn: “We are launching the biggest initiative for e-mobility in China’s automotive history.”
• Campaign gets underway with electric up! and e-Golf
• Over €18 billion to be spent on new vehicles, technologies and plants up to 2018
All of the above information pertains to Volkswagen’s e-mobility initiative in China. The initiative, announced just before the opening of the 2014 Beijing Auto Show, seeks to cement VW as the plug-in vehicle leader in China.
“The Volkswagen Group is once again assuming a pioneering role in China and launching the biggest initiative for e-mobility in China’s automotive history”, Prof. Dr. Martin Winterkorn, CEO of Volkswagen, announced on the eve of the Auto China motor show in Beijing. The initiative gets underway with the launch this year of the Volkswagen brand’s electric up!(1) and e-Golf(2) models.”
One read of this statement from the accompanying press release shows us that Volkswagen Group is taking this seriously:
“While the Porsche Panamera S E-hybrid(3) is already in the showrooms in China, the Group will be launching two further innovative plug-in hybrid vehicles there next year with the Audi A3 e-tron(4) and the Golf GTE(5). Starting in 2016, this will be followed by two models developed specially for the Chinese market: These are the Audi A6 and a new mid-size limousine from the Volkswagen brand, both plug-in hybrids which are being developed together with the joint venture partners FAW Volkswagen and Shanghai Volkswagen and will be produced locally. Furthermore, the Bentley Hybrid Concept opens a window on the broad-ranging potential of hybrid technology.”
The rest of VW’s press release doesn’t disappoint. Plug-ins, electric vehicles, emissions-free mobility and a general focus electrification are themes you’ll see throughout.
Winterkorn went on to say. “All these vehicles are highly efficient and eco-friendly. And at the same time they offer lots of driving pleasure. That is exactly what people all over the world and here in China expect of the Volkswagen Group. Thanks to the modular strategy, which is also being implemented at our Chinese factories, we can electrify nearly every model in our range: From small cars to large sedans, from pure electric drives to plug-in hybrids.”
As a result, the Volkswagen Group is making its Chinese vehicle fleet ever more efficient. 17 Group models already meet the updated legal requirements set by the Chinese authorities to qualify as ‘especially energy-efficient vehicles’. “Here in China, we are now setting out on the road to a future of emission-free mobility,” Winterkorn added.
Investments remain at record level
To that end, the two joint venture partners FAW Volkswagen and Shanghai Volkswagen are investing more than ever before in state-of-the-art vehicles and drives, green technologies and resource-efficient plants. €18.2 billion will be invested up to 2018. As Winterkorn commented: “Our team of over 2,700 engineers in China and our partners are working together on pioneering technologies, and we are banking on China’s innovative power.” The company will continue on its growth trajectory. Over the coming years, more than 20,000 new skilled jobs will be created in China alone.
50 percent expansion of dealer network by 2018
In addition, the Group’s dealer network will see significant growth and increase by 50 percent from the present approx. 2,400 dealerships to over 3,600 partners. More than 500,000 people will then be employed by the Volkswagen Group’s Chinese dealer organization. The success of the dealerships is based on an ever-growing range of attractive models. This year alone, the Group brands will be putting over 30 new models, successor models and product upgrades in Chinese showrooms.
China plays key role in Strategy 2018
Winterkorn also said that “China is the Volkswagen Group’s largest single market and plays a key role in our Strategy 2018. For 2014, we have once again set our sights on double-digit growth in China and are aiming to deliver over 3.5 million vehicles to customers for the first time in a calendar year.” According to Winterkorn, the Group is also making good overall progress across all markets: “This year, our Group is aiming to deliver over ten million vehicles to customers worldwide for the first time.” That would mean the quantitative target of Strategy 2018 would have been achieved four years earlier than planned.
Digitalization also redefining the car in China
China will be an integral part of the Group’s ‘Future Tracks’ initiative. As Winterkorn explained: “Here in China, as elsewhere, people’s expectations of mobility and the automobile are changing faster and faster.” Moreover, increasing digitalization is confronting the automotive industry with challenges while at the same time presenting great opportunities as well. The Volkswagen Group is addressing this and other issues of the future with its ‘Future Tracks’ initiative: “We will intensify our customer orientation even further so that we can respond even faster and more flexibly to customers’ wishes – particularly here in China.”
The best experts and masterminds in the Volkswagen Group are joining forces in the ‘Future Tracks’ initiative to find answers to the long-term trends and challenges of the automotive world. That also includes innovative vehicle-related services which will increase in popularity going forward. Winterkorn said: “That will put us in a position to take precisely the right car with the right technology to customers and the market at precisely the right time. For me, ‘Future Tracks’ contains many essential elements for continuing and evolving our Strategy 2018.”
(1) electric-up! – Energy consumption in kWh/100 km: 11.7 (combined); CO2 emissions in g/km: 0 (combined); efficiency class: A+
(2) e-Golf – Energy consumption in kWh/100 km: 12.7 (combined); CO2 emissions in g/km: 0 (combined); efficiency class: A+
(3) Porsche Panamera S E-Hybrid – Fuel consumption in l/100km: 3.1 (combined); energy consumption in kWh/100 km: 16.2 (combined); CO2 emissions in g/km: 71 (combined); efficiency class: A+
(4) Audi A3 Sportback e-tron – Fuel consumption in l/100 km: 1.5 (combined); energy consumption in kWh/100 km: 14.2 (combined); CO2 emissions in g/km: 35 (combined); efficiency class: A+
(5) Golf GTE – The vehicle has not yet gone on sale. It does not yet have type approval and therefore Directive 1999/94/EC does not apply. Provisional values: Fuel consumption in l/100 km: 1.5 (combined); CO2 emissions in g/km: 35 (combined).