Volkswagen Group Named World’s Most Innovative Global Automaker
The Germany-based Center of Automotive Management, in cooperation with PricewaterhouseCoopers, named the Volkswagen Group the world’s most innovative automotive company in its 2014 AutomotiveINNOVATIONS Awards.
For Volkswagen Group, this marks the fourth consecutive time it scored the top award.
The Center of Automotive Management awarded Mercedes-Benz as the most innovative brand, followed by BMW, VW, Audi and then Ford.
As for Volkswagen Group’s win, the Center of Automotive Management stated:
“The number of innovations at the company further increased to nearly 230 this year. Volkswagen impressed us with an enormous range of innovations in all technological fields and with several highly innovative brands in the Group.”
Volkswagen Group picked up a win in the “alternative drives” category too. The Center of Automotive Management stated that the most remarkable innovation for the Group is the Porsche Panamera S E Hybrid—the first plug-in hybrid premium luxury sedan.
According to Green Car Congress, specifics for selection were as follows:
The Center of Automotive Management (CAM) in Bergisch-Gladbach is an independent institute for empirical research on automotive and mobility issues, and it conducts the extensive study together with PricewaterhouseCoopers (PwC) AG WPG. This year’s analysis covered 18 global automotive companies and a total of 53 brands.
The 18 companies were: BMW Group; Daimler AG; Fiat Group; Ford Motor Co.; Fuji Heavy Industries Ltd.; Geely International Corp.; General Motors Corp.; Honda Motor Co.; Hyundai Motor Co.; Mazda Motor Corp.; Mitsubishi Motors Corp.; Nissan Motor Co. Ltd.; Renault Group; PSA Peugeot Citroën; Suzuki Motor Corp.; Tata Motors Ltd.; Toyota Motor Corp.; and Volkswagen AG.
Innovations are defined as new developments which offer tangible additional customer benefits. The innovations must be already available or they must at least have been presented in developed prototypes.
Source: Green Car Congress