Volkswagen e-up! Priced From €26,900 ($34,500 USD) … et le ouch


The saga of “Does VW really want to sell electric cars?” continues as the German automaker has priced the e-up! well higher than the existing competition already on the road in Europe.

e-up! From Behind

e-up! From Behind

In fact, VW has almost tripled the price of the petrol-burning up! (from €9,890 in France) for the electric version at €26,900 ($34,500).  E-up! pricing is even about €10,000 ($12,800 USD) more than was originally expected by most following the little electric car.

Here are the just released final specs on the e-Up! according to Volkswagen:

  • torque of 155 lb-ft (210 Nm)
  • 60 kW / 82 peak horsepower
  • 0-62 mph (0 to 100 km / h) in 12.4 seconds
  • top speed of 80 mph (130 km / h)
  • 18.7 kWh lithium-ion battery distance
  • optional charger system (CCS Combined  Charging System) – up to 40 kW, giving full charge in 30 minutes
  • 4 seats
  • 2,600lbs
VW e-up!'s Spartan Interior

VW e-up!’s Spartan Interior

And as to the range?  VW says “up to 160 kilometers(99 miles) –  but that is according to the NEDC system.

To give you an idea how not far 160 km on the NEDC actually is, the 2013 Nissan LEAF (with an extra seat from about €1,000 less in many Euro areas), is rated at 75 miles in the US on the EPA system and travels 200 km (120 mi) on NEDC.  An apples-to-apples comparison puts the VW e-Up! at about 60 miles of range on the EPA metric.

The e-up! will officially debut in September at the Frankfurt Auto Show.  At time of press VW has no intentions of bringing the e-up! to North America.

VW press release on the e-UP!  (Photo Gallery below)

With a totally electric drive system the e-up! provides an entry point to a new pioneering Volkswagen vehicle concept and with four seats guarantees scope for full utilisation. It is a car for everyday use, with impressively high torque of 210 Nm. Practically silent and with no loss of traction during gearshifts, the e-up! is powered by an electric motor that delivers a maximum output of 60 kW / 82 PS. It thus accelerates from 0 to 100 km/h in 12.4 seconds and achieves atop speed of 130 km/h. With its 18.7 kWh lithium-ion battery it has a reach according to NEDC of up to 160 kilometres. This means impressively low energy costs of less than €3 per 100kilometres.

The e-up! can be charged with 2.3 kW plugged into any standard 230V socket, with 3.6 kW via a home-installed wall box or with up to 40 kW plugged into a DC fast-charging station via the optional CSS (combined charging system). In the latter case, the battery is 80 per cent charged in under 30 minutes. The power connection point for charging the battery is concealed as usual under the fuel cap. In the ideal scenario the e-up! will be charged using electricity from regenerative sources and will then be running 100% CO2 neutral.

The e-up! differentiates itself from the basic up! model through a high-quality, aerodynamically optimised design.

One striking identifying feature externally is the curved arrangement of the LED daytime running lights in the bumper. The front section, sills and underbody have also been aerodynamically enhanced. Burnished 15-inch alloy wheels with low rolling resistance tyres, Volkswagen emblems on a blue background and e-up! lettering on the hatch and the front doors make the fully electric four-seater instantly unmistakable. 

Only a premium level of trim is being offered for the e-up! In addition to the high up! specification it includes ‘maps+more’ navigation, Climatronic climate control and multi-function display, heated windscreen, heated seats and tinted rear windows.

The mobile online ‘Car Net’ services, which can be controlled via smartphone, appear in thee-up! for the first time in the New Small Family and also form part of the car’s standard specification. 

The interior is characterised by light grey seat covers with blue fell seams, a design specific to the e-up! The purposeful use of leather and chrome trim conveys a purist overall impression – in keeping with a fully-fledged, urbane electric car’s vehicle concept.

The entry-level price of the e-up! in Germany as an already well-equipped base model inclusive of battery is €26,900. This autumn at the IAA (International Motor Show) in Frankfurt, Volkswagen will announce further details on how the vehicle is to be marketed, including, for example, leasing and flexible car hire packages.

VW e-up! Official Images (double click):

Thanks/hat tip to Alan

Category: VW


11 responses to "Volkswagen e-up! Priced From €26,900 ($34,500 USD) … et le ouch"
  1. Dan Frederiksen says:

    VW price-up!
    18.7kWh costs 3740$ from LGchem. or less.
    Of course the Germans aren’t serious about electric cars but it’s really not much higher than all the other nitwit car makers. Renault Zoe costs 22k€ WITHOUT the battery which makes it hard to argue that the ridiculously high price is because of battery costs..

  2. Aaron says:

    $34,500 for a vehicle with the same range as an i-MiEV/iON/C-Zero, roughly same power, about the same 0-60 times, slightly larger battery (taken away by a higher vehicle weight)… This is going to be a tough sell.

    I predict a i-MiEV-like sell-off in 12 months. Pretty sad from the company who wants to be a major player in EVs.

  3. Anon says:

    What a horrible little car, for the price.

  4. offib says:

    Wow, this makes the Citroen C-Zero look attractive to me.
    Recently in Ireland, Nissan has dropped the price of the 2013 LEAF to €20,990 after a €5-grand government incentive from a previous (2011) price of €29,995. Now the LEAF is happily €3-grand cheaper than the popular 5-seat Qashqai and competing strongly with every other family hatch. Though unfortunately, Nissan Ireland has been very shy about it and claims that there’ll be no battery renting and the charger will be a Mennekes despite many of ESB’s 1500 street chargers being a J1772.

    Honestly, this is VW at it again, image, image, image.
    At Least, being electric there isn’t much restrictions for the e-up! to be sold in the US, and may be the only up! to be sold there, most likely as a compliance car, or ending up unloved in scarce numbers like the Scion iQ EV. But VW really isn’t taking this seriously and will just add another to the list of flopped EVs. VW and Toyota too are literally just letting Renault and Nissan shadow over them.

    1. Suprise Cat says:

      Leaf has definitely never a Mennekes Type 2 plug.

  5. kdawg says:

    This is a Failvergnügen

  6. Kimmi says:

    Apples-for-apples, the Renault Zoe eats it for breakfast, as for the smaller-price-but-without-batteries of the french hatch, at this moment it’s better to rent batteries than to own them because they are getting improved every year and if you buy them, you can’t upgrade them.

    But the e-Up! has one thing going for it, it’s got a VW badge in it and that counts for some people…

  7. Anton Wahlman says:

    You do realize that this includes 20% or 25% European sales/VAT tax, right?

  8. Some Additions says:

    “Volkswagen e-up! Priced From €26,900 ($34,500 USD) … et le ouch”
    It seems likely the ouch in the headline is supposed to represent InsideEV’s reporting.
    Generally, the blog entries here are worth reading, the work done is so widely appreciated, it doesn’t matter that it sometimes doesn’t live up to journalistic standards, it’s an enthusiasts’ blog. Still this recurring VW bashing comes across more and more ridiculous.
    First, it’s very misleading to make a currency conversion like that, as US prices are usually perceived as pre-sales-tax, while Euro prices usually include VAT. In this case, if one would like to get a “feel” for how much it would be like in USD, as if it was offered on the US market, f.e. the Euro price for Germany without the 19% VAT would be 22600 Euro, so approximately US$ 29097. Even then it would be an off comparison, because the market conditions in Germany and the US are so different. In the US, VW doesn’t stand as much for quality and reliability, as it does in Germany, where it is perceived as a very high quality brand. It also may have to do with that the assembly quality in Mexico for US-bound vehicles wasn’t always on par with the one f.e. in Wolfsburg. There are lots of people in Germany, that will buy nothing else than VW, and they don’t mind to pay considerably more than what a similar car by a different manufacturer costs. Within the top ten most sold models in June 2013 in Germany, five of them were by VW. That says a lot. Combined, Golf and Jetta were #1 with 22819 sold (most of them Golfs). Passat at #2 with 6.623 sold. Polo at #5 with 5.904 sold. Tiguan at #7 with 5.335 sold. The up! was at #10 with 4.676 sold. For the price of the base-model up!, one can get better-equipped, bigger vehicles by other manufacturers. Still, many were willing to shell out more just for the VW badge. All of those market conditions are quite different across the pond.

    “The saga of “Does VW really want to sell electric cars?” continues as the German automaker has priced the e-up! well higher than the existing competition already on the road in Europe.”
    This saga doesn’t exist except for in the minds of some ill-informed. Irony on: Sure, VW created a new line to assemble up to 10000 electric engines a year in their Kassel factory, and changed their Slovakia factory around to be able to produce electric Up!s/Miis/CitiGos along with the gas-powered ones on the same line, just so that they don’t sell any! Irony off. Of course all BMW, Daimler and VW don’t push as hard towards electrics as Nissan/Renault or Tesla do. They basically want to comply with ZEV regulations in California, or the 95g CO2 goal of the European Union by 2020, especially as that goal includes the wonderful electric car supercredits. Of course VW wants to sell their electric cars, but they don’t need to sell them too cheap. VW most likely will have conducted extensive research before coming up with this price point. There’s also no reason to arbitrarily put too much of a dent into the profit margin.

    “In fact, VW has almost tripled the price of the petrol-burning up! (from €9,890 in France) for the electric version at €26,900 ($34,500).”
    Again, misleading, because the below 10000 Euro version is a very, very stripped model.
    No radio, no AC, no power windows, no remote control key, no heated seats, no 4 doors etc.
    The e-up! only comes as a very well-quipped model, it’s even a higher standard than the high up! highest trim line. So it’s more like 14000+ Euro would be the comparable gas-powered car price.
    The e-up! includes not only navigation system enhanced with CarNet technology, but even lots of other features not even available on any other up! like the heated windscreen, or the LED lights.
    Bottom line: Actually comparing gas-powered and electric car, the price did not triple at all.

    “E-up! pricing is even about €10,000 ($12,800 USD) more than was originally expected by most following the little electric car.”
    It’s highly likely that it wasn’t “most” following the car, expecting that. By European standards, it’s not a little car, that would be the smart, in opposition to that, the e-up! seats four and fulfills the needs of lots of households, otherwise it wouldn’t be the 10th most sold car in Germany in June 2013. Some of the previous press reports speculated that the price could be 22000 Euro, or 24000 Euro, or 25000 Euro, while all of this was just guessing and VW never made an official announcement prior to above press release. Still, next to nobody would have expected the price to be 10000 Euro less than 26900 Euro, so 16900 Euro. 16900 Euro (including battery!) would have been insanity. The electric Smart sells in Germany for 18910 Euro plus additional battery leasing, or 23680 Euro including the battery. The ZOE starts at about 20600 Euro plus additional battery leasing, when not calculating the charging station included in the current retail prices. There’s no reason VW would have offered the e-up!, which is much bigger and offers much more practicability than the Smart, at a price that is more than 6500 Euro cheaper (comparing the models with battery included). There’s no reason for VW to want to offer the electric car that’s by far, by thousands of Euro, the cheapest on the market. VW wants to be perceived as entry level premium, not as discount.

    “[…] the 2013 Nissan LEAF (with an extra seat from €1,000 less) […]”
    Finally, again, it’s misleading to compare battery-included car prices with battery-lease car prices. Though it’s not clear what this 1000 Euro less is referring to, as there is no footnote or reference, as usual. In Germany, the basic Leaf (Visia trim line) starts at 23790 Euro leasing the battery, or 29690 Euro including the battery. So that’s either 3110 Euro less, or 2790 Euro more, but not 1000 Euro less. No Leaf model (going through the different trim lines as well) is currently offered in Germany that is exactly 1000 Euro less. It’s also possible that this is supposed to be another awkward US-to-Germany or France-to-Germany or whatever cross-country comparison, or one including some kind of government incentives for the one model, and not for the other. And comparing to that 29690 Euro Leaf, that does indeed have 1 seat more, but no GPS navigation, no heated seats, no CarNet like telematics etc. In order to get at least some of that, one has to go to the 32690 or 35090 Euro model again… So the VW e-up! is not necessarily a bad deal at all.

    In Europe, there are not as many plug-in choices yet as there are in the US. Yes, there are the four Renault models, not available across the pond, but they all require a battery lease, and a lot of people don’t like that. The Mitsubishi I-Miev and its Peugeot/Citroen badged counterparts don’t get much love because of their looks, and they are still listed at about 29300 Euro. Most buyers will probably prefer the e-up! for 26900 Euro with all kinds of equipment over a very basic iMiev costing 2400 Euro more. Most importantly, the Volt/Ampera is comparably expensive in Europe (45900 Euro), as is the Prius Plug-In, there is no Ford Fusion erergi, no C-Max energi, no Honda Fit EV, no electric Fiat 500. Even the Ford Focus EV is not really available yet. For a few weeks now, it can be ordered, at a very selected number of 15 Ford dealerships nationwide, out of 784 Ford dealerships in total in Germany, and then at nearly 40000 Euro. It’s easy to predict that it won’t be sold a lot. The Spark EV also is only announced to actually hit markets “in 2014”, which could also mean December 2014, and the volume and price is completely unclear.

    What is most important, is that the e-up! will start to finally get more EVs onto Europe’s roads. It’s a popular volume model, by a leading brand. It’s not being pushed into the market as much the Nissan Leaf, but finally EV buyers in Europe will get more choice. On the other hand, VW would have the capacity to easily increase production if needed. The electric engine factory in Kassel is already prepared to be ramped up to a production of 30000 a year, if there is sufficient demand. Even if more than that is required, it could be done there. Most of all, finally another EV model still to hit the markets still this year. Besides the e-smart, the Zoe, the Leaf, there are not so many attractive choices in Europe yet. The i3 will be attractive indeed, still VW is committed to bringing the e-Golf both as a BEV and as a plug-in hybrid next year, and seeing the sales numbers above it’s obvious that bringing the #1 car as a EV will also significantly increase EV choice and the number of EVs on the road in Europe.

    Sure VW could do even more, but they are no Nissan/Renault, just investing billions being unsure about the return on the investment. So it’s remarkable how for example Kia/Hyundai is not being bashed for not bringing EVs to the market. Rather one does that with companies that do, like VW. Unless it’s their Audi subsidiary, then unfortunately it’s being taken to yet another level.
    It’s good that at least now readers can scroll down to the comment section, and there, some additions to some of the factually incorrect or misleading information above can be found.

    Hopefully soon more EVs will be around, more public transportation, more biking/walking along with more regenerative energy production, so the planet and the people will be better off.

    1. Dan Frederiksen says:

      So VW is actually not anti EV afterall? And pigs fly?

    2. Matt says:

      Good comment, very interesting. thanks.