Volkswagen e-up! Priced From €26,900 ($34,500 USD) … et le ouch

JUL 8 2013 BY JAY COLE 11

The saga of “Does VW really want to sell electric cars?” continues as the German automaker has priced the e-up! well higher than the existing competition already on the road in Europe.

e-up! From Behind

e-up! From Behind

In fact, VW has almost tripled the price of the petrol-burning up! (from €9,890 in France) for the electric version at €26,900 ($34,500).  E-up! pricing is even about €10,000 ($12,800 USD) more than was originally expected by most following the little electric car.

Here are the just released final specs on the e-Up! according to Volkswagen:

  • torque of 155 lb-ft (210 Nm)
  • 60 kW / 82 peak horsepower
  • 0-62 mph (0 to 100 km / h) in 12.4 seconds
  • top speed of 80 mph (130 km / h)
  • 18.7 kWh lithium-ion battery distance
  • optional charger system (CCS Combined  Charging System) – up to 40 kW, giving full charge in 30 minutes
  • 4 seats
  • 2,600lbs
VW e-up!'s Spartan Interior

VW e-up!’s Spartan Interior

And as to the range?  VW says “up to 160 kilometers(99 miles) –  but that is according to the NEDC system.

To give you an idea how not far 160 km on the NEDC actually is, the 2013 Nissan LEAF (with an extra seat from about €1,000 less in many Euro areas), is rated at 75 miles in the US on the EPA system and travels 200 km (120 mi) on NEDC.  An apples-to-apples comparison puts the VW e-Up! at about 60 miles of range on the EPA metric.

The e-up! will officially debut in September at the Frankfurt Auto Show.  At time of press VW has no intentions of bringing the e-up! to North America.

VW press release on the e-UP!  (Photo Gallery below)

With a totally electric drive system the e-up! provides an entry point to a new pioneering Volkswagen vehicle concept and with four seats guarantees scope for full utilisation. It is a car for everyday use, with impressively high torque of 210 Nm. Practically silent and with no loss of traction during gearshifts, the e-up! is powered by an electric motor that delivers a maximum output of 60 kW / 82 PS. It thus accelerates from 0 to 100 km/h in 12.4 seconds and achieves atop speed of 130 km/h. With its 18.7 kWh lithium-ion battery it has a reach according to NEDC of up to 160 kilometres. This means impressively low energy costs of less than €3 per 100kilometres.

The e-up! can be charged with 2.3 kW plugged into any standard 230V socket, with 3.6 kW via a home-installed wall box or with up to 40 kW plugged into a DC fast-charging station via the optional CSS (combined charging system). In the latter case, the battery is 80 per cent charged in under 30 minutes. The power connection point for charging the battery is concealed as usual under the fuel cap. In the ideal scenario the e-up! will be charged using electricity from regenerative sources and will then be running 100% CO2 neutral.

The e-up! differentiates itself from the basic up! model through a high-quality, aerodynamically optimised design.

One striking identifying feature externally is the curved arrangement of the LED daytime running lights in the bumper. The front section, sills and underbody have also been aerodynamically enhanced. Burnished 15-inch alloy wheels with low rolling resistance tyres, Volkswagen emblems on a blue background and e-up! lettering on the hatch and the front doors make the fully electric four-seater instantly unmistakable. 

Only a premium level of trim is being offered for the e-up! In addition to the high up! specification it includes ‘maps+more’ navigation, Climatronic climate control and multi-function display, heated windscreen, heated seats and tinted rear windows.

The mobile online ‘Car Net’ services, which can be controlled via smartphone, appear in thee-up! for the first time in the New Small Family and also form part of the car’s standard specification. 

The interior is characterised by light grey seat covers with blue fell seams, a design specific to the e-up! The purposeful use of leather and chrome trim conveys a purist overall impression – in keeping with a fully-fledged, urbane electric car’s vehicle concept.

The entry-level price of the e-up! in Germany as an already well-equipped base model inclusive of battery is €26,900. This autumn at the IAA (International Motor Show) in Frankfurt, Volkswagen will announce further details on how the vehicle is to be marketed, including, for example, leasing and flexible car hire packages.

VW e-up! Official Images (double click):

Thanks/hat tip to Alan

Categories: Volkswagen


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11 Comments on "Volkswagen e-up! Priced From €26,900 ($34,500 USD) … et le ouch"

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VW price-up!
18.7kWh costs 3740$ from LGchem. or less.
Of course the Germans aren’t serious about electric cars but it’s really not much higher than all the other nitwit car makers. Renault Zoe costs 22k€ WITHOUT the battery which makes it hard to argue that the ridiculously high price is because of battery costs..

$34,500 for a vehicle with the same range as an i-MiEV/iON/C-Zero, roughly same power, about the same 0-60 times, slightly larger battery (taken away by a higher vehicle weight)… This is going to be a tough sell.

I predict a i-MiEV-like sell-off in 12 months. Pretty sad from the company who wants to be a major player in EVs.

What a horrible little car, for the price.

Wow, this makes the Citroen C-Zero look attractive to me.
Recently in Ireland, Nissan has dropped the price of the 2013 LEAF to €20,990 after a €5-grand government incentive from a previous (2011) price of €29,995. Now the LEAF is happily €3-grand cheaper than the popular 5-seat Qashqai and competing strongly with every other family hatch. Though unfortunately, Nissan Ireland has been very shy about it and claims that there’ll be no battery renting and the charger will be a Mennekes despite many of ESB’s 1500 street chargers being a J1772.

Honestly, this is VW at it again, image, image, image.
At Least, being electric there isn’t much restrictions for the e-up! to be sold in the US, and may be the only up! to be sold there, most likely as a compliance car, or ending up unloved in scarce numbers like the Scion iQ EV. But VW really isn’t taking this seriously and will just add another to the list of flopped EVs. VW and Toyota too are literally just letting Renault and Nissan shadow over them.

Leaf has definitely never a Mennekes Type 2 plug.

This is a Failvergnügen

Apples-for-apples, the Renault Zoe eats it for breakfast, as for the smaller-price-but-without-batteries of the french hatch, at this moment it’s better to rent batteries than to own them because they are getting improved every year and if you buy them, you can’t upgrade them.

But the e-Up! has one thing going for it, it’s got a VW badge in it and that counts for some people…

You do realize that this includes 20% or 25% European sales/VAT tax, right?

“Volkswagen e-up! Priced From €26,900 ($34,500 USD) … et le ouch” It seems likely the ouch in the headline is supposed to represent InsideEV’s reporting. Generally, the blog entries here are worth reading, the work done is so widely appreciated, it doesn’t matter that it sometimes doesn’t live up to journalistic standards, it’s an enthusiasts’ blog. Still this recurring VW bashing comes across more and more ridiculous. First, it’s very misleading to make a currency conversion like that, as US prices are usually perceived as pre-sales-tax, while Euro prices usually include VAT. In this case, if one would like to get a “feel” for how much it would be like in USD, as if it was offered on the US market, f.e. the Euro price for Germany without the 19% VAT would be 22600 Euro, so approximately US$ 29097. Even then it would be an off comparison, because the market conditions in Germany and the US are so different. In the US, VW doesn’t stand as much for quality and reliability, as it does in Germany, where it is perceived as a very high quality brand. It also may have to do with that the assembly quality in Mexico for… Read more »

So VW is actually not anti EV afterall? And pigs fly?

Good comment, very interesting. thanks.