Volkswagen e-Up! Gets Priced at £19,250 ($31,450 US) in UK

NOV 30 2013 BY ERIC LOVEDAY 19

VW E-UP! in Tokyo

VW E-UP! in Tokyo

Volkswagen just set UK pricing for the e-Up! and we’d say VW is rather intent on actually selling a decent amount of these electric vehicles judging solely by the fair price the automaker put on it.

e-Up!

e-Up!

Starting at £19,250 ($31,450 US), the e-Up! is, dare we say it, cheap?

Okay, it’s not cheap, but there exists few vehicles with which to directly compare the e-Up! to in the UK, so how do we put the e-Up!’s price into perspective?

First, let’s clarify that the £19,250 price is after the UK’s £5,000 Plug-In Car Grant.  At £19,250, the e-Up! is slightly cheaper than the base £20,990 LEAF in the UK.  Though the vehicles are certainly not competitors.  However, the LEAF beats the e-Up! in almost every category, aside from perhaps ease of parking, so the LEAF would be our choice.

Still, the e-Up!’s low price tag in the UK suggests that VW is at least trying to sell it.

The UK price, for example, is way less than what the e-Up! goes for in Germany.  In Germany, the e-Up! starts at 26,900 euros (~ $37,000 US).

e-Up! specs:

e-Up!

e-Up!

  • 81 hp
  • 155 lb ft
  • 18.7kWh lithium ion battery pack
  • Claimed range of up to 93 miles (rated at 160 km/99 miles on NEDC-which translate to about 65 on the US-EPA scale)
  • Full recharge in 6 hours
  • Optional CCS fast charger
  • Top speed of 81 mph
  • 0 to 62 in 12.4 seconds
  • Warranty on battery pack is eight years or 100,000 miles, whichever comes first
The Base e-Up! Comes Equipped Similar to the Gas-Burning High up! in the UK

The Base e-Up! Comes Equipped Similar to the Gas-Burning High up! in the UK

Deliveries of the e-UP1 will get underway in the UK in February.  The e-Up! is currently on sale in Germany and deliveries have already commenced there.

Source: Autocar

Categories: Volkswagen

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19 Comments on "Volkswagen e-Up! Gets Priced at £19,250 ($31,450 US) in UK"

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David Murray

In all of the specs, the range is not listed.. I dare say the most important aspect? However, the battery capacity tends to suggest a range lower than the Leaf.

I added in the range specs David, it is rated at 99 miles (160km) on the NEDC, and while it will not be coming to the US, that translates (given the other dimension/specs on the car) to probably about 63-65 miles EPA.

AT

And VW mentions the following real-world ranges for the e-Up!:
75 to 103 miles in summer and 50 to 75 miles in winter.
Variations similar to those of any other EV, I guess…

Anon

Electric Econo-Car at premium prices. No thanks.

pjwood

VW’s 18.7kwh vs. the Volt’s 16.5kwh, is like selling Volts w/o an engine. Good luck with that.

alohart

Not really. The Volt is much heavier having to drag around its ICE and related equipment, so its AER is considerably less than the e-Up.

Francis L

With a small battery and a “small” price, VW cleary wants to target the second vehicule market. Something for people who would like an EV, find the leaf too expensive, and don’t need that much range.

But I’m still waiting the day when car makers will fight for the first vehicule market!

Cavaron

With the 5000 pound rebate in mind, I can’t see how 31500$ in UK after rebates is less then 37000$ in Germany without rebates… if you say it’s cheaper because of the rebates – yes. But it’s not cheaper because vw made it cheap.

AT

In Germany:
– base Leaf, €29,690
– e-Up!, €26,900

In GB&NI, before subsidies:
– base Leaf, £25,990, or about € 31,326
– e-Up!, £24,250, or about €29,229

Dan Frederiksen

*** MOD EDIT ***
Apologies that your wider point is no longer available, but adding in derogatory comments directed at both individuals and wider groups unprovoked is harmful to the overall discussion
*** MOD EDIT ***

alohart

Please, do tell me where I can buy a 18.7 kWh Li battery pack and associated electronics for only $4,000. A 1 kWh Honda Insight battery pack made from much less expensive NiMH cells and without associated electronics costs over $2,000 from 3rd-party battery pack builders whose margins are very slim. If I include the DC-DC converter and motor and battery controllers, the cost would approach $4,000, so there’s no way a much larger Li battery pack, charger, DC-DC converter, various controllers, etc., costs only $4,000.

Anon

I find myself agreeing with Dan… Also wanted to add that I find absolutely nothing to be passionate about– design or spec-wise, with this vehicle.

sven

Even a broken clock is right twice a day. 😉

krona2k

Not priced to sell, but it’s nice to have some more competition. I wonder how much the e-Golf will be!

VW probably shouldn’t use “High up!” and the price on the same advertisement.

Dirk Imhof

It was still tested in Germany from some car Magazins. The result was that the e-up is the most effiecent EV ever. With that small battery they had a real world range very close to the leaf.

Brandon

my smart ED gets 70-80 miles per charge and one time i got 94 miles on a charge so….

Brandon

Lol they call that sporty? looks disabled, another UGLY EV to add to the list…. yawn

Anon

I would not put it in the same aesthetic class as the Nissan Leaf, but I would toss it into the “austere” econo catagory…