Volkswagen e-Golf Not Coming to US Until 2015…VW Admits It’s Behind the Curve


VW e-Golf to Go On Sale in US in 2015

VW e-Golf to Go On Sale in US in 2015

The Volkswagen e-Golf is coming…the Volkswagen e-Golf is coming.

2015 is Too Late, Right?

2015 is Too Late, Right?

But not until 2015.

The electric Golf will be available in Europe sometime next year, but it won’t hit US shores until 2015.

That seems like it’s forever away from now and we’re thinking VW is going to be too late to the party.

It’s not just us who thinks VW is behind the curve though.

Nope…the automaker itself admits that it’s not on pace with some of the competition.

Marc Trahan, executive vice president for Volkswagen’s US division, told the New York Times this:

“We want to be the leader in the global context, but other manufacturers have gotten a little ahead of the curve.”

Have other automakers gotten “ahead of the curve” or is it that VW is behind the curve…We’ll let u decide.

Source: NY Times

Categories: Volkswagen


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15 Comments on "Volkswagen e-Golf Not Coming to US Until 2015…VW Admits It’s Behind the Curve"

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I’m guessing that VWs habit of making overweight cars will not help…

US models base curb weights:
Civic: 2,740
Jetta: 2,842
Cruze: 3,093

Not great but not bad.
Are you excluding diesels when considering the vehicles weights?

Maybe we will see a black market of plugins from Europe and Asia like the e-Golf and the Outlander being smuggled in (through Canada 😉

So from the US perspective the e-Golf is now back to Blue eMotion 😉

This car is definitely on my radar. My Leaf’s lease doesn’t end until 2015, so this only affects me if they follow the standard CA-only rollout for the first year, then MAYBE go nation-wide.

In terms of the bigger picture, I don’t think most people care necessarily when an automaker starts selling EVs, just how those cars compete against others’ at the time. Look at hybrids- Toyota actually came to the US second (after Honda) yet they dominate over Honda today. However, the second-place Hybrid company is Ford. They are interesting because their initial attempts (e.g. Escape Hybrid) were later than the competition, and never took off. Now they offer some compelling options with the C-Max and Fusion hybrids. Those cars’ technology has pushed them clear ahead of most of the other competition.

All that said, if VW really wants to be THE leader in EVs, they have one heck of an uphill battle. More like a rock cliff they have to scale.

But, unlike hybrids, the technology is fast evolving (in auto industry terms). By 2017 we will have 200 mile EVs that cost $30k. VW (and all late starts) will have a hard time competing with their 100 mile EVs in that space.

There needs to be an intrade bet on that statement.

Am I reading between the lines too much if I think they are admitting that their car isn’t up to snuff and they may improve the specs? The car seemed to be a pretty average car and by the time it shipped in 2014, it would probably be well behind the curve. So perhaps, like the Infiniti LE, they are going to improve the vehicle before shipping?

You know, EV’s have been trying to overcome the image of being a glorified golf-cart for a while now. The i-Miev hasn’t helped. But actually producing a car with the name “e-golf” certainly won’t help either.

It may be a smart move on VW’s part to delay the launch of the e-Golf a year after launching in Europe.

VW sales of products in Europe substantial compared to the US. Sales of VW brand products are down -1.3% YTD and were down -1.6% for August. Which means adding a low volume model to the mix, with added marketing/training/infrastructure(charging stations) costs to launch the EV would be a huge resource drain.

However, launching in Europe, where sales are strong and the infrastructure is more able to absorb the launch costs, the e-Golf could get a better start. Then lessons learned in Europe can be shared with the US to make for a smoother launch in US.

Another benefit is that the US will get the second model year of the e-Golf. Which allows VW time to get initial feedback from owners of the MY2014 and make adjustments where needed for the MY2015.

Going from 0 to 20,000 unit production for a new model vehicle is no easy task. (20k not VW’s e-Golf production target, but numbers Leaf, S, & Volt are exceeding now & VW must hit to be a leading contender) This must mean VW has reconsidered the production volume it considers realistic for 2014?

This might be a question of concern over how fast VW can ramp up production on e-vehicles? If anticipated EU sales will consume a majority of the first year production, they may be realistic in not trying to over promise to North America market. Whle strong EU demand for e-Golf is a good thing; slow production ramp up is a bad thing if goal is becoming a leader in next couple of years.

Looking forward to seeing the first e-Golf’s on the open road.

VW hates electric vehicles. They petitioned Merkel to pull back on renewables, on admittedly high subsidy rates. They’ve had a diesel master plan for years, which they would at best reluctantly canibalize. I like the cars. I like the way they drive. But that isn’t the drive I drive! It was up to them to ask “What if diesel starts selling for more than gas? What if the EPA changed its test methods in 2008 because US roads are getting more congested, more suitable for Hmmmm?”

2015? If VW resurrects their Phaeton and makes it an EV or PHEV, (more than 6 miles ev range, please, more like 100) then I’ll purchase one. The Golf seems too little, too late. Of course, there’s now time to greatly improve the specs.

What’s up with the photo, the plug to the car is the same to the pole? That’s not a good sign.


In Europe, the cable is usually not attached to the charging station. Thus the car and the pole are equipped with Type 2 (European AC standard) plugs.

Dr. Kenneth Noisewater

Unless they plan on getting a >=250Wh/kg battery out for <=$200/kWh , they should probably not even bother. They are _way_ behind the curve as far as I've seen, and the Teutonic aversion to electrics hasn't helped them very much.