Volkswagen e-Golf Knocks Nissan LEAF Out Of #1 Electric Car Sales Spot In Europe

MAR 31 2015 BY MARK KANE 29

Volkswagen e-Golf Knocks Nissan LEAF Out Of #1 Electric Car Sales Spot In Europe

Volkswagen e-Golf Knocks Nissan LEAF Out Of #1 Electric Car Sales Spot In Europe

Volkswagen e-Golf

Volkswagen e-Golf

EagleAID thunders that Volkswagen’ e-Golf dethroned Nissan LEAF as the best-selling electric car in the first two months of 2015 in Europe.

2,150 e-Golfs to 1,750 LEAFs.

Seems bold, but data from 17 West European markets is not saying the whole story.

Volkswagen’ e-Golf is booming in Norway, where they sold 80% of the total – 1,718 registrations.

In the same two-month period, Nissan had 556 registrations of LEAFs in Norway, which must mean that sales are more diversified – or at least that Nissan doesn’t see cramming the country with inventory ahead of the potential tax incentive expiration (at 50,000 EVs sold) a necessity.

On the 16 other markets e-Golf / LEAF ratio is different: 432 / 1,194.

According to the latest report on EV Sales Blog, Nissan sold worldwide almost 7,000 LEAFs in the first 2 months of 2015, while Volkswagen soldjust over 2,350 e-Golfs.

Anyway, competition continues and we now looking forward to March data to see how the situation progressing.

Source: EagleAID

Categories: Nissan, Sales, Volkswagen

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29 Comments on "Volkswagen e-Golf Knocks Nissan LEAF Out Of #1 Electric Car Sales Spot In Europe"

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I think Leaf will knock back e-Golf in Europe, worldwide race is over after three months. Leaf will be best selling electric car worldwide like every year…
Other carmakers wihtout Tesla never have produced more than 20.000 a year while Nissan did 60.000 in 2014.

This is in Europe but the World Wide sales show the Leaf as number one and the Outlander PHEV as number two.
http://ev-sales.blogspot.co.nz/

The e-Golf is just a Leaf with a VW badge… Same range, same battery tech more or less but VW pricing.
Weird marketing as well, “almost forget it is electric”, “passenger emissions”.
And not available everywhere – like here in Canada.
I am unsure how serious VW is about all electrics, seems bent on plug in hybrids with expensive maintenance…

the eGolf is a lot nicer looking inside and out.

I was going to make a sarcastic comment about “VW not being serious about electrics” but apparently i didn’t need to. What does VW have to do to convince you people?? No it’s not available everywhere, and no it doesn’t blow the Leaf away on the spec sheet, but who cares?? You have to start somewhere, and this is a damn good start!

+1

VW is about 100 times more serious about its e-Golf, than Ford is about its e-Focus and Chevy about its e-Spark.

Nuff said.

Some commenters seem to forget that the Leaf had a roll out too. I think VW are now “in the game “. The full 2015 numbers will give a better picture. Patience required.

I test drove the e-Golf and the LEAF. Was not impressed that the brand new Golf did not seem to have any advantage over the LEAF. Very similar. I cant wait to see the next generation LEAF.

Agree. Can’t wait to see what card Nissan plays, when they finally release Leaf 2.0.

The e-Golf is the perfect example of a “dead car driving”. How many of these do you think VW can sell at $36k, pre-tax incentives, two years from now when the Bolt and the Leaf 2.0 are either on the market or very close to it?

I notice that VW seems to realize that they have a pricing problem now. One local (Dorschel in Rochester, NY) dealer has an “e-Golf Limited Edition” listed at an MSRP of $34,270, which they’re offering for $32,649. Frankly, I’d still opt for another Leaf S.

But in general, car companies will have an “interesting” time as we move from the current crop of EVs and PHEVs into the fabled land of the 200-mile EV. I still expect that Nissan, with quite a large number of Leafs coming off lease, will have to do something to avoid having thousands of them sitting on dealer lots. I would not be surprised to see Nissan give people additional incentives to buy their Leafs, plus retrofit the ones that are turned in by installing higher capacity battery packs.

The Bolt and Leaf 2.0 will be built upon the next generation of batteries. What makes you think that VW won’t do the same for the e-Golf?

Interesting though that there is an eGolf in Rochester. We have none in Syracuse, maybe I’ll have to stop through Dorschel the next time I’m out that way.

Burdick has one 😉

I don’t think the e-Golf is any more a “dead car driver” than any of the other 1st generation sub-100 mile EVs. It certainly won’t sell as much as a Leaf because it was one of the last to market. But it is definitely one of the nicest of the first generation sub-100 mile BEVs, and priced in the same range for comparable equipment (30-35k, before incentives).

Regardless, when the second generation 200 mile BEVs show up around 2018 all of the first generation sub-100 mile BEVs will take a value hit, so I agree with you from that perspective.

Buying the Limited Edition e-Golf in Rochester would be foolish. In order to reduce the MSRP by $2,000 they have eliminated the heat pump heater. I would not mind the resistive heater in California, but I think it will really compromise the winter range in upstate New York.

Why would they offer retro-fits? Wouldn’t that prevent them from selling more of the new and improved Gen2?

The big problem is indeed the amount of Leafs on lease. With a lease being so cheap, and so many people opting for leases, the value of low mileage lease return Leafs is low. In Seattle late MY2013 premium package SL models with around 15k miles sell for about $16-18k and the batteries are still near 100% SOH. This is equal to the price of their ICE cousins. The other manufactures do not have the shear numbers to compete with Nissan in this arena. Both VW and EVs are incredibly popular here, but I have yet to see an eGolf on the road.

“The big problem is indeed the amount of Leafs on lease.”

“This is equal to the price of their ICE cousins.”

I fail to see how this is a problem. This is wonderful! You can now buy a 2-year-old BEV for the same price as a 2-year-old ICE? These cars should prove quite popular once people realize that the fuel/maintenance cost of a BEV is orders of magnitude less than an ICE. I suspect the floor on used Leafs will not be much lower long-term. In fact, once the tax credit expires, used prices may even go up!

Yes, it’s wonderful for you as a consumer, but Andrew is pointing out it’s not so good for Nissan because they will have to swallow the difference between projected and actual residuals.

All the first generation sub 100 mile BEVs will take a big value hit once the second generation 200 mile BEVs show up around 2018.

But they should have calculated that in. Remember, the Lessor took advantage of the $7500 tax-credit so it is not like the ate that huge drop in price.

My recently acquired 2012 Leaf SL with 9277 miles, 12 battery bars, and the CHAdeMO charger was $13,995. That was substantially LESS than the 2012 ICE vehicles we considered. It made the choice quite simple, really. 🙂

*lol*… it’s fascinating that there are still people who thing that the norwegian EV incentives will expire or needs to be renewed.

EagleAID need to do their research the next time. But considering their negative approach to EV’s I highly doubt they would prefer the truth to a negative lie.

Ditto.

Norwegian incentives are up for review after 50k BEVs are sold, they do not expire.

All parties in the Norwegian government coalition have said that financial incentives should continue for at least through 2017. Bus lane access may be revoked, but that is about it for reducing BEV incentives.

The next Norwegian general election is scheduled for 2017. So this current government will not end BEV financial incentives. Any party in government or in the shadow government that promises to end/reduce BEV financial incentives would lose votes.

Mikael has posted about this several times in article comments, so the Norwegian incentive probably clear to InsideEVs’ readers by now.

However, in English the standard meaning of “up for review” refers to a definite ending point beyond which there is no default continuation, so it shouldn’t be used to refer to the situation in Norway.

Variety is the spice of life. Nice to have a different EV model available even if its specs are nearly identical to the LEAF.

+1 this is a good thing, I personally would love to see a sales battle between nissan, VW and BMW…… And anyone else for that matter. More choice, more avalbilety, more sales!

Not surprising, that Europeans prefer a German car.

Why should we be impressed that VW made a clone of the Nissan Leaf 4+ years after the Leaf debuted? It won’t be long before the Leaf has double the range; VW will likely continue to lag years behind with their EV tech.

It’s nice that VW gave their Leaf clone better styling and a better interior, altho of course at a higher price. But that doesn’t advance the EV revolution by so much as one second.

It baffles me that some here are rushing to defend Volkswagen. They spent years denying the EV revolution was real, and loudly claiming they would never jump onto the EV bandwagon. They made their bed, now they have to lie in it.

Of course, now VW is claiming they’re going to rush ahead of everyone else and lead the EV revolution themselves. Like fun!

It baffles me why anyone on this site would be frustrated that a car company has changed its mind and committed itself whole-heartedly to EVs. These guys re-designed the VW Golf platform so that it could be seemlessly offered as both an ICE, a PHEV and an EV. THE VW GOLF! Who cares if it offers about the same specs as the Nissan Leaf, the Leaf is still selling with those specs, and this article is about the Golf outselling the Leaf in Europe. Yes, the next-gen Leaf will be better, but so will the next-gen Golf. Meanwhile, the eGolf is doing wonders in terms of mainstreaming the technology – it’s helping people open their eyes to the fact that this isn’t a science experiment anymore.

I get the sense that there’s a certain level of Nissan and Tesla fan-boyism amongst EV enthusiasts. Frankly, i don’t care who it is as long as those monthly sales numbers for all plug-ins keep going up.

First off I`m not a big fan of VW but to call them a clone of the Leaf is just plain disrespectful to the men & women who designed the car. If you call them a clone then your saying every other car out there is a clone of sombody. So a F150, a Silverado & a Ram 1500 ia a clone of a clone of a clone. You know have another choice of a BEV embrace it not bitch about it.