Volkswagen e-Golf Advertisement – Goodbye Gas – Farewell Gas Stations

JUN 6 2014 BY ERIC LOVEDAY 34

Goodbye Gas Pumps

Goodbye Gas Pumps

Volkswagen has released its first commercial for the battery electric e-Golf.

This spot, which we title “Goodbye Gas – Farewell Gas Stations” is pure genius.

There’s some hugging of a gas station attendant, some tears shed when saying goodbye to gas and even a moment spent in remembrance of the gas pump.

But that’s all in the rearview mirror (figuratively and literally) when the Volkswagen e-Golf owner gets in his electric ride.

Once you’ve gone electric, there’s not returning to gas.

Props to VW for putting out this thoroughly enjoyable ad spot.

Though similar ads have been done before, we think Volkswagen perhaps has executed perfectly here.

What are your thoughts on this VW e-Golf spot?

Farewell Gas Station Attendee

Farewell Gas Station Attendee

Say Bye!!!

Say Bye!!!

Hat tip to Thomas!

Categories: Videos, Volkswagen

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34 Comments on "Volkswagen e-Golf Advertisement – Goodbye Gas – Farewell Gas Stations"

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ffbj

Funny. Yes, say goodbye to overpriced junk food, lousy coffee, and grumpy gas station attendants.

Aaron

Amazing how that is a world-wide phenomenon. Even in Germany the coffee is terrible and they have stupid trinkets at their fueling stations.

vadik

There was a day this year in Germany when the country covered 74% of its electricity needs via wind and sun.

Makes you feel good driving an eGolf.

Micke Larsson

I just hope e-Golf owners in Germany get their own sun or wind power since most other days the fossil fuels are burning at 60-80% of its electricity needs.
Still in the top 5 globally of coal burners.

vadik

No need to badmouth an earnest effort to move to renewables which has shown strong growth and is very dynamic to be optimistic for the future.

Coal is there because they decided to phase out their nukes first – a decision I do not support but which I can understand.

Where I do not like German policies is in the absence of any major support for BEVs. I am not talking about direct subsidies, there are enough ways to support BEVs otherwise.

Most CO2 is produced by transport there.

Micke Larsson

Look, I know that there are a lot of people in Germany who want to change thier situation. But the so called effort which started lately (better late than never though) has yet to show any real results.
It’s still one of the dirtiest countries worldwide, on the toplist of burning coal in total and per capita.
And the percentage of renewables of the total energy is around 15%, not the worst but not good either, puting them at the 17th spot of the EU-28.

Maybe I should just cheer the effort. But they have a long long way to go before being even close to green and clean.
But I guess every country needs to start somewhere.

FFY

Well, this is not quite fair now, isn’t it? Germany is an industrial powerhouse with the corresponding energy needs, after all. And still they have some of the most aggressive targets in the world, even though it will cost them dearly in the near term.

vadik

Let me dismantle your point and your credibility:

Germany is number one in solar electricity per capita in the world.
Germany is number five in wind electricity per capita in the world.
Germany is very likely to also get very, very high on BEV production per capita.

It is a very green country, no need to diss it for no reason.

Micke Larsson

For no reason? It being one of the most polluting countries in the world both in total numbers and per capita is no reason?

As stated they have very little green in total compared to most other countries. And painting some green and then dumping shit loads of black on top of it will not make a geen picture

If they continue their efforts and more importantly start reducing their pollution then one day in the distant future they might become green. But there is a long way to go for them to get there.

FFY

Can you back this up? According to this list

https://en.wikipedia.org/wiki/List_of_countries_by_carbon_dioxide_emissions_per_capita

they are far “one of the most polluting countries in the world”.

vadik

They overinvest in green power compared to pretty much everybody else. Look at the pro capita numbers and think again what they mean. Think.

Doug B

Awesome! Quite a brave advert for a company still selling so many gas cars.

Brian

That’s what I was thinking too. We (as in the collective EV community) have often pointed out the conflict in interest in selling electric cars. How does one talk about how great an electric can be without dissing the rest of one’s lineup? I give VW a lot of props for doing just that. That had to take guts.

Assaf

…well, this is Germany, where they don’t have to tread on eggshells like here.

Over there, nearly everyone right left and center is on board with reducing fossil-fuel consumption in every way possible. It has been a mainstream value for years.

It’s not the ad that’s revolutionary, it’s the cultural-political background that is starkly different from America’s.

That (as well as the incentive structure, AFAIR) why the German automakers regard EVs rather differently from the US Big Three. In a nutshell, they mean business.

sven

“Over there, nearly everyone right left and center is on board with reducing fossil-fuel consumption in every way possible.”

You’re couldn’t be more wrong. Germany phased out it’s nuclear power plants for base load electric power generation and replaced them with coal-fired power plants. As a result, Germany’s coal consumption is skyrocketing and is at its highest level since 1990.

http://www.bloomberg.com/news/2014-04-14/coal-rises-vampire-like-as-german-utilities-seek-survival.html

http://www.ft.com/cms/s/0/e6470600-77bf-11e3-807e-00144feabdc0.html#axzz33tZzPYrt

Spec9

Not really . . . by making this guy so wistful about gas stations they are implying that dealing with gasoline is a positive experience.

Anon

+1

Surya

Except that you can see that he actually feels good about it as soon as he gets in the car.

Gibber

I love it as much as the LEAF commercial “What if everything ran on gas?”

Assaf

Wow, thanks for reminding me of this Leaf commercial. I think I saw it only once.

A perfect spot, except for the redundant swipe against the Volt.

Micke Larsson

It should have been a F-150 or something like that instead of the Volt. The 70-80% fossil free Volt will be a part of the change.

My favourite is the Nissan polar bear commercial. After that the i3 commercial on the track showing EV’s can (and should) be fun and fast.

It’s great with commercials showing different aspects. I would love to see some more political ones showing billions going out from the country when using oil (appliable for almost any country) and where that money goes.

Spec9

Really? I am quite joyful about never having to go to a gas station again.

I really don’t miss sending my money to foreign dictators, spilling toxic gasoline on myself, the smell of benzene, getting my hands all dirty as I check the oil, etc.

Good riddance!

Anon

+1

scott franco

Das war lustig.

Mart Shearer

Auf Wiedersehen Diesel?

kdawg

I still go to the gas station, but just for a Slurpee and some Combos.

bukweet

I drive past gas station daily, and observe the prices on the billboards, and wonder…

“When will this madness stop?…”

evnow

I still go to the gas station to … take u-turns. The same way one of my friends said he goes to churches.

Anon

How about a commercial that says goodbye to compliance EVs??? 😛

Unplugged

Compliance EVs serve a very useful purpose in California. They offer additional selection. They provide some viable competition for the Leaf, i3 and Focus Electric, that keeps these makes on their toes. They provide compliance automakers with the experience to move to mass production of EVs.

And if you don’t live in California. Talk to your state legislature. That is where your problem lies.

jmac
Sign of the Times ? In Japan, since they have very little natural resource oil of their own (basically none), they must import oil and other petroleum products. Here’s a link to an article where Japanese gas stations are now offering EV Charging. http://www.electric-vehiclenews.com/2011/12/japan-launch-ev-service-station-network.html Since Japan has virtually no oil of its own, they apparently do not have the same psychotic oil episodes and severe with-drawl symptoms that Americans often exhibit whenever the subject of getting off oil comes up. Let’s be realistic, some people are against EVs because they happen to own 3000 shares of Exxon-Mobile stock and the quarterly dividends are part of their retirement program. Or, maybe one of their relatives makes money selling after market car parts for ICE vehicles. You get the drift……. The U.S. has historically been a huge fossil fuel powerhouse and still is. There are many vested interests resisting the development and adoption of EVs. Since both japan and Germany have few or no natural oil resources, I’m sure their attitude toward oil and oil companies is much different than here in the U.S. where Oil was King (until we started to run out of it) Japan and Germany never ran out… Read more »
Spec9

Well, a problem Japan & Germany both have is that they can’t easily generate much electricity either. Japan has shut down all their nukes after Fukushima and Germany has vowed to shut down theirs as well.

Germany has coal but they’ve been pushing very hard and very successfully to move toward renewables. However, it has come at a great cost. Although renewables are NOW much cheaper, they installed so many of them when prices were much higher and they are saddled with that debt. However, they are pushing forward. They are reducing some subsidies (which they SHOULD because prices have dropped so much). But in view of Putin’s belligerence, their move to alternatives was very wise.

Japan is in ever worse shape. ALL their nukes have been closed and they have almost no local fossil fuels. They have only just now started a big push into renewables. And they went on a crash conservation program. But they are still forced to import a lot of coal, natural gas, and oil.

Jesse Gurr

Oh good, they changed their tag-line from “Das Auto” to “Das e-Auto”. How original…

RedLeafBlueLeaf

Reminds me a bit of the Nissan ad where the guy drives into the gas station and returns all the loyalty trinkets. The only problem was that the ad was for an Altima, which was just weird.