Video: Tesla Model S Battery Swapping, Supercharging and the Double Bind
What’s a double bind? Honestly, we had no clue until we came across this Tesla-related video that describes it as a creative form of coercion often used in advertising.
As it turns out, Tesla CEO Elon Musk must be well aware of the double bind, as he used it when showcasing Tesla’s battery swapping technology. (check out the details and videos of that process in action here)
Remember when Musk stated:
“The only decision you need to make, when you come to one of our Tesla stations, is do you prefer faster or free?”
That there is the double bind.
Still not making sense? Watch the video, then it most certainly will.