Video: Surprise…It’s Just $2.50 to Fuel the Volt
With “16 hidden cameras, 1 fake attendant, and a whole lot of surprises…The long range electric Volt can show you the true Power of $2.50.”
That’s the premise behind the latest Holden Volt advertising campaign.
No, it’s not $80 to refuel the Chevrolet Volt’s Australian sibling. It’s not $50. It’s just $2.50 to “refuel” the Holden Volt.
Watch the priceless expressions of several customers who are shocked to learn that instead of paying $50, $60 or even $80, their total bill is only $2.50.
It’s a marketing pitch put on by Holden in Australia, where Volt sales are virtually non-existent, but maybe this advertisement, where Holden foots fuel bills at a real gas station, will remind Australians that operating costs of the Volt can be incredibly low.
Holden has to pitch its Volt in this way, because sticker shock (the Holden Volt costs an astronomical $59,990 or $63,000 in US dollars plus on-road fees) will surely deter most potential buyers.
Credit/hat tip to Martin T