Video: Interview With Benoit Jacob, Head of BMW i Design – Topic BMW i3

FEB 12 2014 BY ERIC LOVEDAY 11

“The visionary design of the BMW i3 showcases both BMW’s customary sporting capability and the efficiency of a four-seater with authentic clarity.”

Head of Design Discusses BMW i3 Design

Head of Design Discusses BMW i3 Design

Says BMW.

In this video, we have Benoit Jacob, head of BMW i Design, discussing the overall design of the BMW i3.

Of note is that BMW says that the key elements of the BMW i3 are the LifeDrive architecture and BMW eDrive technology.

The use of lightweight CFRP for the passenger cell cancels out the added weight of the electric components (mainly the weight of the battery pack).

BMW Blog adds that the “low, central positioning of the battery pack enhances the car’s agility thanks to near perfect 50:50 weight distribution.”

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11 Comments on "Video: Interview With Benoit Jacob, Head of BMW i Design – Topic BMW i3"

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I love everything about this car, except for the way the screens are attached to the dash (they look almost aftermarket) and I don’t like the “gear shifter.”

So that is the guy who created the pug.

“One heck of a car”, that’s like looking at a homely baby and generously announcing, “That’s some baby!” I would happily keep my Active-E, a great platform, fun and attractive, built on the 1Series coupe. The i3, is not an upgrade in any way except price. With Rex, tax and registration in Southern California it costs just over $60,000. It’s made out of plastic, like a golf cart that can keep you out of the rain, it looks like a prius was driven into a wall and kidney grills were used to cover up the damage, it rides on one of a kind motor cycle width tires so it’s battery pack won’t drag on the ground, it has a $4,000 motor scooter engine that will get you another 80 miles down the road but how fast it can do it is still not demonstrated in the US, and the list goes on, but I am bored and so probably are you. No longer an unknown in any way, we are now free to look this thing and BMW squarely in the eye and announce, “The Emperor Has No Clothes”, from the old Danish fairy tale where two weavers convince the… Read more »

Well stated.

Too bad the perfect 50:50 weight distribution they mention is ruined in the REx version.

“Authentic clarity” huh?
What’s this guy been smoking?

What does it even mean?

i3 will be a flop!

The i3 will make you want the i5, which is what they probably should have produced first, if they want to compete with Tesla Motors.

They are not kidneys BMW. They are obviously nostrils.

I don’t want my car to say “I’m going to change the world”. I just want to drive to work without looking like a dork. I was seriously considering the i3, but the styling is way less than satisfactory. Somebody at BMW should have reeled in this designer and put together a couple of focus groups. Just a monochromatic color option and a straight window line would be a huge improvement on the i3.