Video: CNBC Asks “Is The Cadillac ELR A Threat To Tesla?”

NOV 20 2013 BY JAY COLE 14

Is the upcoming Cadillac ELR a threat to the Tesla Model S?  And will Tesla Model S customers cross shop the ELR?

That is the question posed by CNBC and their correspondent Phil LeBeau.

From our prospective, given that GM has said that its luxury extended range Cadillac will be priced from $75,995 and will only offered in limited numbers when it is introduced in January 2014, we would suggest it is not.

However, if the 35 mile extended range Cadillac ELR is met with high consumer demand there is no reason to expect GM would not continue to produce the luxury plug-in from their Hamtramck, Michigan assembly facility indefinitely.

Also of note: The Cadillac ELR will also come in a Saks Fifth Avenue Edition. Limited to just 100 units, this special ELR will retail from $89,500

Categories: Cadillac

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14 Comments on "Video: CNBC Asks “Is The Cadillac ELR A Threat To Tesla?”"

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Paul

CNBC had Audi killing of Tesla a month ago…. with what? The e-tron version of the VW Up!??

kdawg

I would love a Cadillac ELR with a Tesla drive-train. Best of both worlds (for me).

David Murray

I doubt it. Tesla will sell more cars in a month than the ELR will sell in a year.

Ocean Railroader

This car is about $10,000 more then a regular Tesla but with Tesla you get a life time supply of free fuel on the freeway.

scottf200

Not sure about that comparison. Check out this one:


via http://www.mycadillacelr.com/why-i-picked-the-cadillac-elr-over-the-model-s-60kwh/

kdawg

For $89,800 you could get the Saks Caddy ELR

David Stone

I think it is interesting that the leather seats option that ‘why is this an option’ is added.

First, most stuff in a car should be an option – otherwise you are paying for stuff you might not want.
I hate bad-ass hifi in my car. In my house, yeah, but not in my car, so I don’t want to have to buy it with the car, especially because it works out cheaper to buy and install it seperatly.
The same goes for sat-nav systems.

As for leather: besides the face that I do not want cow body parts in my car, leather is cold in the winter, sweat-inducing in the summer, wears out quickly and looks terrible when it does.

I would rather buy a low-end car to avoid the leather option force upon me in a high end vehicle.

I would assume the option will stay for the model e.

doudis2

“First, most stuff in a car should be an option – otherwise you are paying for stuff you might not want.
I hate bad-ass hifi in my car. In my house, yeah, but not in my car, so I don’t want to have to buy it with the car, especially because it works out cheaper to buy and install it seperatly.
The same goes for sat-nav systems.”

I guess you do not understand the Cadillac brand; it is all about luxury.

If you want less, they have Buick, even less Chevy. This is where you can by your desired “bare bones” cars:)

Jeff D

Or buy the model s

Bill Howland

Great comparison Scott. Plenty of info from you succinctly put.

If I ever buy an “s” it will probably be a ‘stripped’ model, as my Roadster is. I forgot how expensive everything is on the “S”. But it is nice you have a choice of trim levels.

Cadillac seems to be going for a younger buyer. I could almost see myself in an ELR, but the styling is just a bit off to these eyes. Plenty of others will love it, of course.

Dr. Kenneth Noisewater

ELR is still at least $20k overpriced.

Rick

It’s not a threat. But it does look pretty cool.

qwerty

For a ice burner that’s a “Limited Production” run, how can it be of any threat?
LOL

Jeff D

ELR is not a threat, just another choice. People have different ideas about what they want for luxury, or how much they want included or choose to include. I believe the ELR exists because Tesla Model S exists. GM wouldn’t have been so interested in creating a luxury car based on the Volt if Model S wasn’t as successful as it has been. This is the goal of Elon Musk. Not only does he want Tesla to be a success, but he wants successful competition.