Video: Chevy Volt to Feature in Grammys Debut of “Find New Roads” Ad Campaign


“Introducing the new Chevrolet. With the best lineup of vehicles ever, we believe ingenuity can do the impossible. So why just go from A to B when imagination can take you everywhere?”

Deers and a robotic dog appear, too.

Deers and a robotic dog appear, too.

That’s the tagline from Chevrolet’s entirely new “Find New Roads” 90-second spot that will air first during the Grammys on Sunday night.

“Find New Roads” will replace “Chevy Runs Deep,” which had been Chevy’s ad campaign since fall 2010.

In the 90-second clip, the Chevy Volt appears on a couple occasions, more so than any other Chevrolet vehicle.  This is fitting since GM’s interim chief marketing officer, Alan Batey, says the automaker “wanted to pick vehicles that are fresh” and “show a different Chevrolet.”

The Volt is definitely still fresh and unlike any other Chevy.

But what’s up with the robotic dog?

Check out the 90-second spot below and then drop a comment on Chevy’s “Find New Roads” campaign.

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4 Comments on "Video: Chevy Volt to Feature in Grammys Debut of “Find New Roads” Ad Campaign"

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It’s about time the commercials come back… well done.


I think the robot dog shows a synergy between technology and nature and the ad
touches on the adrenaline fantasy many have with Corvette and the funky
craziness that could appeal to youngsters considereing a Spark – The guy cutting
his hedge is thinking how lame it is that his neighbor bought an ICE Impala
yet thinks he’s “Finding New Roads”….

I see they also found a new voice. Good move IMO – I never felt Tim Allen’s delivery sounded convincing; more like he was just reading lines.

This is some kind of a mix between a commercial for tablets, Toyota’s Prius for Everyone, and Nissan’s Polar Bear commercials. Both of those were better. I much prefer Morning in Hamtramck – it struck a cord and it probably influenced me to buy my Volt. Now it feels it was so long ago.