Video: BMW Pitches Brilliance Zinoro 1E EV in China-Specific Commercial
BMW Brilliance, the Chinese joint venture between Brilliance China Automotive and BMW, unveiled the electric Zinoro 1E (aka the electric BMW x1 that won’t be available in the US).
Now, there’s this commercial featuring the Zinoro 1E.
It would seem that BMW Brilliance actually intend to market this EV, unlike most of the other electric offerings in China, which never get airtime.
Does this mean that BMW Brilliance expects to sell the Zinoro 1E in volume? Perhaps…
But it won’t be sold in the US and that’s fine by us.
The Zinoro 1E puts out 125 kW (170 hp) and 184 lb-ft of torque, both of which are respectable figures, but the vehicle’s lithium iron phosphate battery is way outdated. Reported range is 93 miles, but in the real world that’s more like 50 to 60 miles. The 1E features not one, but three separate battery packs squeezed in wherever room is found. As electric vehicles go, the 1E is a hot mess.
Perhaps that’s why BMW Brilliance isn’t willing to sell the EV. It’s available only via lease starting in early 2014 and only in Beijing and Shanghai.
So, what’s this commercial doing out there then if BMW Brilliance aren’t even trying to sell the Zinoro 1E? Any guesses?