Video: BMW i3 is the Slot Car for the Real World
The BMW i3 gets its roots from the slot car.
That’s the pitch presented here by BMW and we get it, though we’re not so sure this advertisement works all that well.
Like a slot car, the BMW i3 is powered by an electric motor. Like a slot car, the i3 has a body made of plastic. Like a slot car, the i3 gets power from metal rails embedded in the road?!?! Like a slot car, the BMW i3 has no battery?!?!
See…it just doesn’t quite work.
While the i3 may have some similarities to a slot car, so to do all automobiles available today.
We think the point that BMW is trying to make is that the i3 handles like its on rails, sticks to the road like glue (if you’re gentle on the trigger) and is electric. The similarities between the i3 and a slot car end there.
The video is decent…far better than most i3 ads, but it’s still not quite right.
Here’s what BMW says to accompany the video:
“BMW eDrive is an innovative new development in the scope of the BMW EfficientDynamics technology. The impressively agile electric motor developed by BMW in conjunction with the lithium-ion high-voltage battery and intelligent energy management provides driving enjoyment and efficiency in every situation. The BMW i3 flawlessly fulfills the requirements of city driving while simultaneously allowing convenient overland trips without concern about the range.”