Video: BMW i3 is So Easy to Charge That a Kid Can Do It


Plug-in vehicles are so easy to “fuel” that even a kid can do it.

i3 Gets Charged

i3 Gets Charged

That’s the message you’ll see presented here by BMW.

All one need to do is plug one side of the cord into the vehicle and the other into a nearby outlet.

It’s as simple as that.

Of course, we all know how easy it is to charge up a plug-in vehicle, but one most remember that this is BMW’s first EV, so the automaker is starting from the ground floor in its efforts to educate BMW buyers.

Per BMW:

“An innovative charging concept provides for a new dimension of electromobility: the BMW i3 can not only be charged quickly, easily, and conveniently at home using the wallbox or the charging cable, it can also be charged on the go from a continuously increasing number of official charging stations.”

Category: BMWCharging

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16 responses to "Video: BMW i3 is So Easy to Charge That a Kid Can Do It"
  1. Taser54 says:

    I wonder if it’s illegal for a person to charge their own car in New Jersey?

  2. scottf200 says:

    Clever how they showed you can just use the basic plug in your garage and not the special setup one next to it. One of the most asked questions when I talked to people.

  3. Kosh says:

    I wouldn’t let a kid touch that plug that they show @ 240V!!!!!!!

    1. Foo says:

      Most household plugs in Europe are around 240V. Most kids stay alive there.

      1. Kosh says:

        And the receptacles are recessed….for safety.

    2. BraveLittleToaster says:

      We let our 7 year old plug in our Leaf at 220V all the time. It’s not unsafe.

  4. zoe-driver says:


    and is 6x slower than the competition when loading at home in Europe.
    BMW “fun by waiting” – the new ad


  5. Dan Frederiksen says:

    This i3 video series is icky. Feels so phony. And is it just me or is it hard to understand what they are saying?

  6. Leptoquark says:

    I’ve already showed my 9 year old daughter how to charge our Leaf, and she does it all the time when we pull into the garage. It’s very inspiring to think that she will know plug-in cars from her earliest consciousness of cars.

    And, I’ll teach her to drive on whatever plug-in we have then. My 15 year-old son will shortly have driving lessons in our Leaf.

    1. Foo says:

      Do they ever ask, “Daddy, what’s gas-o-leeen?”

  7. Spec9 says:

    The European 240V standard is going to be quite the advantage for them during the EV era. However, their problem is often a lack of single-family homes with garages. With apartments, flats, condos, street-parking . . . they often lack a “home base” where they can install a home charger. I think of the biggest things Europe could do to get EVs selling is to mandate that apartment, flat, condo, and other building owners install chargers for tenants. If that is mandated, I suspect EVs will start to catch on a lot faster.

  8. Foo says:

    The “dad” can apparently charge his car, but not his razor.

  9. Foo says:

    How come the kid has a “propa” British accent and the dad has some kind unidentifiable western European accent?

    1. BraveLittleToaster says:


  10. Bill Howland says:

    I’ve seen so many different country – specific plugs I’ll have to leave it to our friends across the pond to identify which country the commercial is for. Was this dubbed? I’m sure that wherever that plug is commonplace English is not the native language. So what size charger do the American versions of the I3 get? Or is it unknown at this point since you can’t get it here yet? I know the Smart ED can optionally be 22 kw at home, but is only 3 kw in the USA (down from 3.3 kw with the Tesla drive train), or without an EVSE, the standard 1.44 kw.