2019 Audi e-tron First Impressions: Everything You Need To Know

FEB 22 2019 BY STEVEN LOVEDAY 34

If you wanted all Audi e-tron details in one place, you’re in luck!

Wow! Our buddy Sean Mitchell of AllThingsEV.info is really upping his game. Wouldn’t it be fantastic if all YouTube automotive reviewers took the time to provide a detailed write up about each car? Mitchell enjoyed his first opportunity to check out the 2019 Audi e-tron in-depth, but much more importantly, he did plenty of homework. This is precisely what we need from people working to promote EV adoption.

We offer our exclusive Compare EVs page to help you compare electric vehicle details in one place. It’s a fantastic resource that isn’t available anywhere else on the internet. Pair it with a video like this and its well-organized accompanying text, and you’ve got just about everything you need to start the EV buying decision process.

Once again, kudos to Sean for the continued hard work. We greatly appreciate it. Check out the video above and the details below.

Video Description via Sean Mitchell (AllThingsEV.info) on YouTube:

First impressions: Audi e-tron

Size:

It seems to be positioned size wise between the Q5 and Q7. The e-tron is shorter in length than the Q5, but not as wide or tall as the Q7 and Q8.

e-tron: 193″ L x 76″ W x 66″ H (cm : 490 L x 193 W x 168 H)

Q5: 184″ L x 75″ W x 65″ H (cm: 467 L x 191 W x 165 H)

Q7: 200″ L x 78″ W x 69″ H (cm: 508 L x 198 W x 175 H)

Q8: 197″ L x 79″ W x 67″ H (cm: 500 L x 200 W x 170 H)

For comparison

e-tron: 193″ L x 76″ W x 66″ H (cm : 490 L x 193 W x 168 H)

Model X: 198″ L x 79″ W x 66″ H (cm: 503 L x 201 W x 168 H)

Jaguar I-Pace: 184″ L x 75″ W x 61″ H (cm: 467 L x 191 W x 155 H)

Design:

It looks like an Audi. For someone coming from a petrol powered Audi, this car will look very familiar. They’ve kept a similar front grill, door handles, 10” (25 cm) infotainment display, MMI haptic feedback, MyAudi mobile app, Quattro AWD, and heads up display.

Performance:

150 kW DC charge rate

95 kWh battery

1,000 kWh of free charging through Electrify America’s fast-growing charging network

0-60 mph (0-100 kph) in 5.5 sec

5 level air suspension

4,000 lbs towing capacity (1,814 kg)

Total motor power output is 300 kW or ~400 horsies

Audi has not announced official EPA range but European WLTP range is said to be north of 249 miles (400 km). When Jaguar quoted their WLTP range at 292 miles (470 km), EPA range ended up being ~20% less. Using that same estimate, the e-tron would shake out to north of 200 miles (322 km) but likely not as high as 250 miles (402 km).

Creature Comforts:

Their top end e-tron package, Prestige, offers a host of creature comforts like

Ventilated sears with massage function

Top grade leather

Bang and Olufsen sound system

Heads up display

Retractable shade for the panoramic sun roof

Customizable accent lighting

Pricing:

Pricing for the entry level package begins at just under $75,000 without factory add-ons or any federal or state tax incentives.

Curb weight is about 5,600 lbs (2,540 kg), which means the gross vehicle weight should be above 6,000 lbs and unlock the $25,000 business ‘Hummer Tax Credit’ in the US.

First impressions:

It’s a really excellent car when factoring in the total offering.

Range and efficiency is not as great at Tesla’s Model X but it far exceeds Tesla in fit, finish, and creature comforts.

I’m not terribly crazy about the dual screen system as it seems there is some redundancy. That being said, I understand Audi has to think about streamlining manufacturing across their entire vehicle line up and attracting their current customer base with something they are familiar with.

Charging infrastructure and network from the infotainment was either buried in the menu or non-existent. This, however, is a simple software update on Audi’s end. Most people’s charging needs in the e-tron will be met with home charging and the current, and quickly growing, CCS charging network across the US.

Thank you:

A big thanks to Audi USA for their invite to their Denver dealership events, and a special thanks to Prestige Imports Audi (https://www.prestigeimports.net) for giving me early access to the e-tron for filming.

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34 Comments on "2019 Audi e-tron First Impressions: Everything You Need To Know"

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And the most important thing to know–30% less efficiency than a similarly equipped EV from Tesla.
https://electrek.co/2019/02/21/tesla-efficiency-range-test-audi-e-tron-jaguar-i-pace/

Your link says 23%, not 30%

Who would have thought that a non egg shaped SUV is less efficient?
Snark aside, a significant part of the difference comes from the conscious decision to make a traditional looking SUV.

With the traditional Audi aero-robbing, big-ass grill!

A grill that only George Foreman would love!

Why wouldn’t he? Like the George Foreman grill, it’s an electric grill.

Closed grill don’t impact aero even if it is fake.

The biggest drag comes from the rear end where the Audi is far more squareish than the egg shape of the Model X. That is also what makes Model X ugly due to its “fat butt”.

E-Tron has more range than Tesla X 75 D had and that at a lower price.
Tesla X 75 D 417 km NEDC
Audi E-Tron 417 km WLTP.

They don’t sell the 75 kWh versions of the S or X anymore.

The comparison between the E-Tron, Model-X and I-Pace ignored the fact that the Tesla is a bit more expensive than the Audi and a lot more than the Jag.
The results are a clear case of getting what you pay for but…
I expect that most Jag and Audi customers won’t give a damm about the test results.

Until they take their car on a road trip and start realizing that range and the existence of high output charging infrastructure does matter once one ventures outside base range which for this car might be any trip >90 miles one way.

Yes, it would not be able to compete against the E-Tron, Tesla X 75 D was over-priced.

Now guess why they stopped selling them.

The efficiency is not as good, but you have to agree that charging speed from 0 to 100% SOC is mind blowing. You win some, you lose some I guess. The efficiency will improve over time no doubt.

“but European WLTP range is said to be north of 249 miles (400 km).”

It is 417 km WLTP.

I don’t understand why you get these downvotes. I read the exact same value of 417 km WLTP today on a French site.

To the Tesla fanboys, anything the website covers that doesn’t mention Tesla gets downvoted.

not like the audi fanboys who are very adorable

Me neither, 417 km is the official WLTP range.

The supple leather in Audi interiors is first class and a big selling point for luxury car buyers. Tesla will need to step up its game and reconsider its decision to dump the leather interior option for pleather/vinyl. For buyers worried about the enviornmental damage from the leather tanning process, Audi’s leather supplier does not use any chrome in its tanning process.

There’s a short video about Audi’s leather supplier, BoxMark, in the link below.

https://www.audiusa.com/technology/design/interior-design

Having the seats ventilated is actually more important. If they are not, please give me cloth seats.

Audi has both..

Ventilated cloth seats would work for me. . I think I tested a Hyundai with that once..

And the air should be cooled by the AC too..

That was a lot of parts just to cover the seat with leather. Weird it’s not more expensive, with all that work involved.

I expect this car to be a big hit with current Audi owners looking to go electric, as well as people with this kind of money who want an electric car but are waiting for, IN THEIR PERCEPTION (NOT MINE!!!), a BEV from a “real company”. EV enthusiasts are still making the same mistake I saw endlessly in the early days of the PC: They’re assuming that mainstream consumers will judge every aspect of buying and owning and EV they way they (the enthusiasts) do. Mainstream consumers aren’t nearly as concerned about things like the efficiency of the vehicle (they care about capability and range) or the fact that (gasp!) it has a totally unnecessary grill (which they will, in fact, like, since it serves to de-weirdify the car). Which brings me to the big one: Dealers. Most non-EV-anthusiasts who buy Audis and other luxo brands don’t have nearly the hatred for traditional dealers that we do, and I’d wager a large portion of them actually like their local dealer. When they consider buying an e-tron it will be a familiar, normal process. As much as I respect Tesla and what they’ve accomplished to date, the bottom line is that… Read more »

Since dealerships car salespeople consistently rank DEAD LAST in trust (even below politicians), I’m going to take issue with that statement Lou:
https://slate.com/news-and-politics/2012/12/gallup-trustworthy-poll-congressmen-car-salesman-least-trusted-professions.html

That data is from 2012. The media and journalists are losing the public’s trust right now.

That just makes them all less trustworthy, not a good thing. A competition for who is the worst of the worst.

Mamas don’t exactly leave their kids alone with Silicon Valley companies, either. Tesla is closer to Facebook in the reputation department than most people realize.

Extremely well thought out comment, Lou! I think you nailed every word right on the head.
I’m one or those who love Tesla but would never buy one. To sum it up- I will not buy any car that requires taking my eyes off the road to use a touch screen to control any feature I “need” to use while driving. Period. I just don’t have the trust in myself, or others, or the Deer, possums, etc… on the road. (here come the down votes…but that’s ok!)

How many cars don’t have a touch screen these days? And apary from the most basic controls for AC and radio, most of the rest are linked to the screen. Generally you take your eyes off the road for many reasons, so I’d think Autopilot assisting you would make those times less risky than without autopilot.
Besides, too many people are looking at mobile phones, looking at their passengers while talking, plenty of things that distract their attention. Just looking in the rear view mirror can be enough time to cause an accident.

Well said Lou. Although many people complain about dealerships, my experience with local dealerships handling some German luxury brands (BMW, Audi, and Porsche) have been very good. I realize I am paying more for service, but the service is almost always done well the first time.

Small correction, longer than Q5.

cools.
Sears still survives and it is even ventilated.
Must be a small store to be with an e-tron.

this vehicle is a success for Elon Musk, Tesla AND for Audi and also for the environment we live in.
Audi will sell all of them (even if they are surprisingly and disappointingly deficient technically in some key aspects of EV design).
It will also force other manufacturers to get with the new agenda.
The car industry may have more intertia, but be in no doubt Tesla is their iPhone moment, casualties are coming for those that dont keep up.

Elon Musk has just compelled the largest automotive group in the world to step up and build EVs, by his own words even if Tesla were to fail his intention all along has been to move the world to zero emission vehicles.

Actually the biggest problem here now is that VAG Audi and others have to see a way to make these vehicles profitable as that is the only true way forward. Currently I would bet this is a massive loss leader to them, but then new technology often is initially.