VIA Motors Press Conference Features Bob Lutz, A Start Of Production Annoucement, And A New CEO (video)

DEC 16 2013 BY JAY COLE 19

VIA LA Auto Show Press Conference with Bob Lutz from VIA Motors on Vimeo.

Bob Lutz - VIA Board Member/"Father" Of Chevrolet Volt

Bob Lutz – VIA Board Member/”Father” Of Chevrolet Volt

During the Los Angeles Auto Show, VIA Motors made some big announcements.

Namely, the start of production of their extended range trucks, as well as debuting a solar tonneau cover that could give the full size truck up to an extra 10 miles of range.

And while we saw the press conference in person, which was headlined by former GM Vice Chairman Bob Lutz at the show, no streaming video was made available of the time of the event – until now. Thankfully, VIA Motors has now made the event available (above).

Also lost in the glitz and glamor of the show was the announcement of John Weber as the company’s new CEO – who at the time of this conference had been chief for “just about 4 hours.”  John is seen as the “goto” guy for VIA Motors as they transition from being a company that has intentions of being an plug-in automaker to actually being a plug-in automaker.

VIA Motors Gets A New CEO - From The Company That Provides Them With Electric Motors - Remy

VIA Motors Gets A New CEO – From The Company That Provides Them With Electric Motors – Remy

Previous to leading VIA, Mr. Weber was the CEO & President of Remy International.

Of interest: Remy, as an electric motor supplier, who already has a working relationship with VIA since 2011, as well as with General Motors.  (the company was previously known as Delco Remy)

Categories: VIA Motors

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19 Comments on "VIA Motors Press Conference Features Bob Lutz, A Start Of Production Annoucement, And A New CEO (video)"

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Decontenting? What a waste of time and money.


It sounded pretty loaded to me. I’m interested in the fully integrated iPad interface.

Just launch the crap so we can get to the bankruptcy already.
Incredible that the dumbass new CEO from Remy makes the statement that buying their crap makes sense financially. Some people seem to think that if they drink the coolaid hard enough it will all work out. And that’s the quality of mind you want making the leadership decisions..
And of course Bob Lutz global warming isn’t real Putz is another genius.

What could possibly go wrong selling triple price green to murica…

I’m sorry math is difficult for you Dan.

Dan, did your parents drop you at birth?? is that how you developed Tourette’s?? play the ball, not the man…

Projects like these will really make a signficant dent in petroleum consumption. The really great thing about it is that, many people who buy pickup trucks are the ones who work on these jobsites for PG&E, Verizon, and others who have fleet contracts with VIA. They will use these trucks every day on the job, see how sweet electric drive is, and then tell their families and friends.

The price is high, but if it goes well, it won’t always have to be so. They would also have room to expand, such as providing a heftier powertrain for superduty pickups and a scaled-down powertrain for mid-sized trucks and SUVs.

Given the fact that this vehicle can also serve as emergency backup power for your house, this is a favorable deal for anyone in the market for a pickup. I would rather not have such a huge vehicle (it dwarfs my 2010 Mercury Mariner hybrid), but the electric drive combined with the backup generator capabilities is really compelling.

The solar bed cover is icing on the cake – I could park on the top level of the parking garage where I get the train to work every day, and I would have more electricity (on a sunny day) than when I left the house that morning!

And, job site health would improve without the generators running all the time, and overall transportation emissions should drop if these become widespread.

Well Dan, AGW people are in the small minority around where I live. So Picking on Lutz for that reason won’t get you far with people around here in general, and no, we are not dumb. I’ll leave it at that. The fact that the subsequent company to Delco-Remy is making motors and generators I don’t believe is the big disadvantage you state. After all, they’ve been mass producing alternators and electronics (- the Delco brand existing far before the 1963 mass production roll-out of alternators and bridge rectifiers). Because Bob Lutz doesn’t constantly spend half of his speaking time saying how great he is, and rather is surprisingly a bit self-deprecating (“we made a mistake”, when, in actuality – no he didn’t – the Volt is not a tini-weiny car – and surprisingly still is the only PHEV currently on the market with a decent electric only range. The Via truck will surpass the volt’s electric only range, and how much do you want to bet its Lutz’s insistance on it. The truck seems to make financial sense, and the ‘decontenting’ temporarily needed to get the show on the road to me is an acceptible growth stage of production.… Read more »

Is a Remy motor used in the VIA truck?

The VIA truck is a good idea , but there is no way it should be that expensive since we are talking the same battery kwh as the Nissan Leaf. In a lot of ways the Via truck is LESS complicated than a conventional truck so it looks about 30K$ overpriced to me.

I have the impression that the video at the end of the talk shows that Via buys complete trucks from GM, not gliders. You see them taking of ICE components before adding the electric parts. So the car might seem less complicated then the ICE version, since they use the complete ICE version to start with, it is more complicated. This way of producing the cars seems not very efficient to me.
Correct me if I make an incorrect observation.

Do they take the BIG ICE and out and put in a smaller ice so the power electronics and battery parts fit?

As far as I can tell, they take the frame, body and interior from GM and assemble the vehicle with their own powertrain. I could be wrong, but I did not get the impression that they were gutting the full ICE powertrain first. In fact, I thought for sure that there was a quote or a statement from VIA or Lutz specifically stating that VIA has a contract with GM for the gliders.

Less complicated? Seriously?

Remy traction motor/generator.

It seems like the same business model as Tesla to me.

Start with something unique and WAY overpriced (the Roadster) to generate capital for future growth. It just might work as those that can afford it WILL buy it.

You think the Roadster was overpriced? Compared to what, a Civic?

The economic brilliance of Tesla is that they have been cost-competitive from the start. Compare other 2-seater supercars with performance specs that match or beat the Roadster, compare pre-incentive base prices, and then see if you can maintain your claim (hint: you cannot).

The same is true of the Model S. Compare other luxury 4-door sedans with performance specs that are comparable to the S and compare the pre-incentive base prices. Again, the Model S is not overpriced.

The same will also be true of the Model X. Comparable SUVs like the BMW X7, Audi Q7, etc., do not have the space or the acceration or handling that the X will most likely have, and at the very least, after incentives, the base prices will be competitive.

Then, factor in the gas savings and superior safety ratings and customer satisfaction ratings, and the Model S is a bargain in its class.

To sum up, do you see competiveness of VIA motors in US? And how about in emerging markets?