Venson: 85% Of Motorists Would Now Seriously Consider Buying An EV

MAR 31 2017 BY MARK KANE 21

Plug-in electric cars in UK (Go Ultra Low)

Venson Automotive Solutions’ survey from 100 owner and fleet drivers in the UK indicates that a whopping 85% of motorists would now seriously consider buying an electric vehicle.

To us, it seems a little too good to be true (or we could claim sample size) as sales have only just now exceeded 1% of the new car market.

Plug-in electric cars in UK (Go Ultra Low)

…or something else is blocking consumers from purchasing EVs.

Venson said that the main roadblock seems to be concerns over a lack of charging points (69% of surveyed), followed by range concerns (61%).

In the UK, the charging infrastructure hurdle could be mitigated with new initiatives. For example, Total and Shell are making charging points a standard feature at their petrol stations.

“A new survey* from Venson Automotive Solutions reveals that 85% of motorists would now consider buying an electric vehicle (EV) or choosing one as their company car. However, concern over a lack of charging points is a significant ownership hurdle for those surveyed (69%). People living in the South East of England (88%) were more concerned about the availability of charging points than those living elsewhere in the UK.

Interestingly, 81% of women surveyed compared to 51% of men, said they will put off investing in an EV until charging points are more common place across the UK. However this trend could change in the future following the government’s recent announcement to implement new measures to improve the provision of electric vehicle charge points as part of the Vehicle Technology and Aviation Bill. That, combined with Total and Shell making charging points a standard feature at their petrol stations, the ‘charging point’ hurdle may become redundant.

New Ecotricity program charges £6 for a 30 min boost in the UK

The survey also highlights that a focus on educating motorists on the ownership benefits – over and above environmental benefits – is still needed. Of those surveyed, 41% said their general lack of knowledge about the total cost and convenience of owning such a vehicle impacted their decision making. Although the commitment by industry and government to remove purchasing barriers is set to have a positive influence, there is still more that needs to be done to clearly explain the financials around EV ownership.

Whilst a lack of charging points topped the Venson poll, limited mileage range came second (61%), with the cost of charging the vehicle (42%) securing third place. Women (31%) were more reluctant than men (15%) to consider buying or leasing an EV because of the lack of opportunity to ‘try before you buy’. The cost of insuring an EV is one of the lowest concerns, with only 19% of motorists seeing this as a deterrent and battery safety fears the very least of motorists’ EV worries. The 25 to 34 year-olds surveyed are most likely to consider buying an EV (90%) with 55 to 64 year-olds close behind on 89%.

Alison Bell, Marketing Director of Venson Automotive Solutions, comments, “It’s really encouraging to see that public attitudes to electric vehicles are significantly shifting, as the industry invests in the necessary infrastructure. Clearly, Total and Shell’s move to install more charging points is critical in giving motorists the confidence when it comes to choosing EV or hybrid.””

Top deterrents to buy or choose a company electric vehicle
Lack of charging points across the UK 69
Limited mileage range of EVs 61
Cost of charging an EV 42
Lack of understanding of the costs and convenience of owning EV 41
Servicing and repair costs 31
Lack of try before you buy opportunities 24
Cost of insurance 19
Safety concerns regarding batteri


Categories: Charging, General

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21 Comments on "Venson: 85% Of Motorists Would Now Seriously Consider Buying An EV"

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Excellent…said in a Mr Burns voice. This momentum of EV sales is absolutely great news.


Let’s call it what it is.

Ask 100 persons about something they don’t know a thing about, like EV, refugees or Moslims and the less they know about it, the more problems they can imagine, the more scary it is.


Ironic that a person who can’t spell Muslims sees ignorance in others.


Dutch pronouncation slipped Maartens post. Get over it.


American spelling slipped up again. Get over it.


Great news if true.

Somewhat suspect that initial cost to buy is not on the list of top deterrents.


Is there a link to the survey? Maybe price was never asked.


Would be interesting to know if they had asked the same questions for a 1st/only car & as a 2nd family car.

I think most are answering the question on the basis that it would be the only household car.

Someone out there

Range and number of charging points plays into each other. With decent enough range you don’t need as many charging points so with the 200+ mile cars coming to market now I suspect both of these issues will go away.

Another (Euro) industrial point of view

A bit off topic but if one day we really have 85% of motorist driving EVs it will become strategically really important to decentralize the electricity production a big way if we do not want to become very easy targets should a conflict occur. If not a few attacks on electricity production targets and a whole country falls to pieces (no electricity would mean no transportation, no heating (heating water circulation rely on electric pumps), no internet). And as so many of us are not able to do anything with our two hand anymore it would be a great mess. So EV’s should when possible be combined with solar panels or other local electricity production + storage batteries. Our sophisticated way of living makes us very feeble actually.


Ah! Someone who can think rationally. Very good.
If only we could jump ahead 20yrs into the LFTR age our energy+ distribution problems would be gone.

Roy LeMeur

Surveys show that about sixty percent of dumb-ass Americans don’t even know that BEVs exist.

How would they find out about them when the manufacturers don’t even advertise them? Do you think everyone has time to check endless internet blogs for info? No, that would take from tv time…a big no no!


GM missed out on this large market by not selling the Bolt and Volt in the UK.


Yup, leaving Nissan to grab considerable market share and consumers with very little choice.


I think they include PHEV in this. I would love a report on how often the PHEV gets plugged in. I suspect all these PHEV are driven like a regular HEV and rarely get plugged in, especially as most have quite low AER. The manufacturers make out they are doing great things (selling PHEV’s), the consumer thinks it is a great thing because they have been told it is better to have a PHEV, but I suspect in real terms they are no better than HEV’s because the majority never get plugged in.
With a BEV you HAVE to plug it in or you aren’t going anywhere, but with a PHEV you don’t have to plug in at all. Majority of people are basically lazy and don’t really give a crap, just my opinion.


Wrong. Very wrong. I have the Mercedes c350e. Plug it in whenever possible. Most of us have charging points at home. most of us get free parking and nearly free charging when driving into town or out of town shopping centres. The are charging points all over the place and lots of incentives to use them. I’m away from home and my wife is driving my car to and from work which is within the range of my car. She’s averaging 1400 mpg.


“I suspect all these PHEV are driven like a regular HEV and rarely get plugged in…”

Fortunately, there is plenty of evidence to prove your concern is misplaced.


The electocity example of £6 for 30 minutes is useless. Does that fully charge your car? Makes more sense to measure and price in kWh.

Anyway their business model is fatally flawed and they will go bust soon. They only have stations at motorway service stations and cost too much.


“Venson Automotive Solutions’ survey from 100 owner and fleet drivers in the UK indicates that a whopping 85% of motorists would now seriously consider buying an electric vehicle.

“To us, it seems a little too good to be true (or we could claim sample size)…”

Sample size? Hmmm, with a result that lopsided, I would think the main reason lies elsewhere. For example, those who “opt in” to a survey on a website or web page promoting EVs would be far more likely than the average person to be considering buying an EV. I’d also like to see how the question was worded; a “loaded question” can often skew results.

Reporting the results of a survey without putting it into context with details of the methodology, sample size, and the exact wording of the questions, is rather meaningless. Sadly, such out-of-context reporting is all too common.


We need a global survey!