US Electric Vehicle Market Share – Model By Model Breakdown



“The market share to date. Easy as pie!”

Jokes InsideEVs contributor Mark Larsen who forwarded this “Market Share Of Plug-In Vehicles to Date in USA” pie chart to us.

When presented like this, deciphering the information is actually “easy as pie.”

Need I add even one more word to explain what you’re seeing here?  Doubt it, but just in case you we’re wondering, this pie chart is based of sales figures through the end of June 2014.

*For more of Mark Larsen’s electric vehicle related works, check out his website here.

Category: Sales

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56 responses to "US Electric Vehicle Market Share – Model By Model Breakdown"
  1. David Murray says:

    While this may represent what is “on the road” right now.. It is definitely not an indication of current sales trends.

    1. RedLeafBlueLeaf says:

      Exactly. While accurate it is only part of the story.

      1) Volt’s lead was once much bigger and is declining – they are way behind the pack if just 2014 is considered, for example.

      2) The Prius plug-in has been surging of late, but largely on the strength of the California HOV benefit. Not so much outside of CA. Basically a lot of Prius buyers are getting plug-ins to keep the HOV benefit that the Prius used to have.

      3) Ford’s Energi line has also been surging, but this tends to be understated in such a chart because they offer 3 models. However, offering 3 PHEVs is really a big plus by increasing the target market with a range of cars. The Ford gains are partly due to a growing market for EREVs but also at the expense of the Volt.

      4) As this is US data it does reflect what’s on the road here, but doesn’t represent well the overall international success (or not) of the vehicle for the manufacturer. Nissan and Tesla are world-wide successes with their EVs. Volt has very little presence outside the US and Canada, and as stated before the Prius PHEV is mostly just a hit in California.

      1. Spec9 says:

        3 Energi models? No, only two (CMAX & Fusion). Although I think a 3rd (Focus?) may be on the way.

        1. TomArt says:

          Just like GM needs to, and hasn’t, Ford needs to move that tech into their bigger vehicles – an Edge Energi, Escape Energi, Taurus Energi and Flex Energi would be great.

          1. anonymous says:

            I’m very disappointed with Ford. The company has being slower than GM to answer to the consumer demands – a viable long range electric car. After the 2008 American crises I dropped my affair to GM models and turned to Ford as my mainstream favorite brand. But they aren’t committed with electric cars. In fact none of the American brands, with the exception of Tesla are. My hope is that Nissan or Volkswagen will take the lead in bring innovative electric vehicles to the market.

    2. Mikael says:

      Current sales trend is not all that different though.

      All time:

      Volt 43%
      Leaf 24%
      Prius 15%
      Model S 13%
      Fusion Energy 6%
      C-Max Energy 6%
      +some compliance cars

      June 2014 sales:

      Leaf 23%
      Prius 17%
      Volt 16%
      Model S 14%
      Fusion Energy 11%
      C-Max Energy 7%
      +some compliance cars

      It’s only the Volt that is much different. And the introduction of the i3 that might soon start to show up on lists and rankings at increasingly higher numbers.

      1. Mikael says:

        29% on the Volt of course 🙂

        1. Pawel says:

          Driving around Atlanta I see many Leafs, some Teslas and the only Volts that I notice are some municipal agency vehicles. Which makes me wonder how fleet sales play into the sales numbers and if they inflate the Volt sales…

  2. Ziv says:

    It is amazing that the Volt is still in the lead. GM engineers did a phenomenal job, but the rest of GM has not missed an opportunity to miss an opportunity.
    GM announced last years MSRP reduction on the Volt on August 6th. If they reduce it a bit more next month, Volt sales may return to the 3,000 per month range.
    Back in 2010 I thought the GM would be selling at least 60,000 Volts a year by now. Now I wonder if they will get to that point before 2017.

    1. David Murray says:

      I’m not convinced an MSRP reduction would help the Volt. What is needed is some real advertising to explain how the car works and how inexpensively it can be leased.

    2. Dr. Kenneth Noisewater says:

      MSRP isn’t as big a problem as NOT HAVING A F–KING CROSSOVER WITH VOLTEC!!!!

      1. TomArt says:

        Agreed – while still CEO, Lutz was running around yammering about how the Voltec wasn’t scalable. That was complete and utter BS from the start. They can make bigger or smaller batteries, bigger or smaller electric motors…it is perfectly scalable!

        In fact, it could even be modular, where a bigger vehicle would get maybe two Volt motors (instead of one bigger motor) and be AWD standard.

        But Ziv said it best, “GM engineers did a phenomenal job, but the rest of GM has not missed an opportunity to miss an opportunity.”

  3. CCan you post one for pure electrics? With the article about used fleet Volts the other day I don’t consider hybrids of any kind EVs.

    1. EPL says:

      Seconded. Both charts are useful.

    2. Mark Hovis says:

      Previously articulated by Brian Henderson

      There’s no debate, all electric vehicles are EV’s. An EV that plugs-in is a PEV. In discussions relating to a powertrain context an H is sometimes included (PHEV) to denote Hybrid EV, but rarely used in the context of charging. Including PEV and “charging station” on sign is a challenge unless a micro-font is used, so many opt to use an ‘icon’ symbol for the plug/station and EV.

      Use of EV is international in that the abbreviation is identifiable across many languages globally (see signs from Japan, Norway, Estonia, Finland, France, Germany, etc). Globally the word ‘plug-in’ is not used on signage.

    3. EV says:

      EV = electric vehicle, using all electric on the Volt and no gas isnt considered electric?


  4. ggpa says:

    The big surprise to me is Prius Plug in. To steal a phrase it is becoming The Little Plug-In That Could.

    1. DaveMart says:

      With a release date way after the others, and a battery pack EV enthusiasts are quick to dismiss as way too small, it seems that Toyota are doing something right after all.

      That is surprising since according to some here they know nothing at all about cars or technology.

      1. DaveMart says:

        Even more irritatingly for the many who are way better battery engineers than Toyota:

        ‘Toyota Motor Corp. subsidiary Primearth EV Energy Co. Tuesday said it will increase its production capacity for nickel metal hydride batteries used in hybrid cars.

        To meet increasing demand for fuel-efficient cars, the Shizuoka-based subsidiary will expand its production capacity at its plant in Miyagi Prefecture in northeastern Japan, to 500,000 cars worth of rechargeable batteries from the current 300,000.’

        It makes you wonder how they became the biggest car company in the world when they know so little compared to bloggers, doesn’t it?

        1. Mikael says:

          The only thing they have done is to give former Prius owners who were happy with their car a hybrid+ version of their new Prius.
          They are barely selling any in Europe, which tells you how poor it really is (as a plug-in hybrid, not as a car or a hybrid).

          Toyota is a joke.

        2. Jesse Gurr says:

          I don’t understand what you are trying to say. Are you saying that the PiP is a success because Toyota understands hybrids and plug-in hybrids? And then say that the PiP must be a success because Toyota is ramping up NiMH battery production? You do realize that NiMH is not used in the PiP, right? It’s used for all of their other non-plug-in hybrids, but not the PiP.

          The consensus about Toyota is that they don’t like plug-in cars. Which seems to be the case since they have only one plug-in model(well 2 models, RAV4 EV, though not for long) out of how many hybrid models? And what is their next big thing? Hydrogen, basically another hybrid model, and another discussion entirely. So yeah, they don’t care about plug-ins at all.

      2. RedLeafBlueLeaf says:

        I can’t speak to the Prius technology comments of others. But I will say that the PHEV Prius success is concentrated in California, where the HOV benefit is huge. A few years ago regular hybrids also had that benefit, but they do no longer, so the PHEV Prius is extremely attractive to CA hybrid buyers. Add in some CA-only tax benefits and the attraction is understandable.

        In areas where there is no HOV benefit for a PHEV the plug-in Prius is likely to have a small market share. The 10 miles or so of EV range pales in comparison to the EREVs that are available now, plus those that will be soon, and if a buyer is basically just looking for a high mileage car its hard to justify the extra cost of the plug-in Prius, plus home EVSE, over a regular Prius.

        1. Spec9 says:

          Yep . . . the HOV lane sticker (which is should not get, IMHO) and the fact that it is cheap.

          1. Dr. Kenneth Noisewater says:

            Unless things have changed recently, it’s not even that cheap compared to the Volt. IIRC in top spec it had a sticker at the same level, but much less of a tax credit.

            Methinks Toyota is selling them in California, and among brand bigots who wouldn’t touch a GM product with a 10m barge pole. But the tech and performance of Volt is streets ahead of Prius.

        2. Jesse Gurr says:

          You don’t even need a home EVSE for a PiP anyway because the battery is so small. at around 4.5kWh, it can be charged by 120V in around 4-5 hours. Plenty for overnight charging. So it makes no sense to buy one just for that car.

      3. SIvad says:

        The PIPs success has less to do with the technology that Toyota has incorporated into the PIP and more to do with their marketing. The PIP is selling so well because of the strength of the brand rather than the merits of the technology compared with the other Plugins at a similar price point.

        And the reason that their branding is allowing them to catch up for now is that the average consumer really doesn’t understand alternative vehicles at all. Some first time buyers will do basic research on the internet before buying but that has it’s own pitfalls due to the wildly varying and inaccurate information available.

        For example in my neighborhood in Atlanta, there are 7 Leafs that I know of. Most of the owners have told me that they got one because they got a lease for $100 a month which is cheaper than any other comparable car they could find. Also the operating costs are cheaper. They didn’t really care about the details and none of them knew anything about my Volt with most thinking it was a pure EV as well. In fact one of them went out of their way to counter, what was embarrassing to them, the green image of their new affordable car by slapping on a bumper sticker that read “run on 100% American coal”.

        The point I’m making is that where we are now is early in the game and the AVERAGE (not you and me) consumer doesn’t care about specs yet. They pay attention to price and branding rather than tech specs and ROI of investment. The Toyota Prius has branding in spades.

        It will be interesting to see what happens if the next generation 2016 Volt has comparable passenger and cargo space, a 40+ pure EV range and a closer mpg in cs mode all with a price point starting at the same level as the PIP. After the tax incentive it would be $5K or more cheaper than the PIP and with all those advantages. My guess is people still won’t understand how the Volt works and will assume it’s the same as the PIP so they will go with that one.

        As far as the battery plant expansion that was to be expected. I don’t think that any critics of the PIP would claim that they expected Toyota’s hybrids to decline in sales. The world’s transportation fleets are clearly moving toward electrification and hybrids are clearly the lowest hanging fruit and the most economical and most marketable at this point. Even if in 10-20 years EVs are sold in the tens of millions worldwide there will still be many more hybrids taking over new segments paving the way for total electrification down the road.

        I think the critics of the PIP have a solid argument to criticize. I’m certainly not criticizing Toyota’s commitment to hybrids as a business model. In fact my wife has been driving a Toyota Camry hybrid for 4 years now. But I think it’s clear that Toyota has no interest in electrification beyond the basic hybrid model. They have indicated that they are going the hydrogen route. If they can squeeze out a few more miles with their proprietary battery tech for the PIP they will but it remains to be seen what will happen when this limited PIP goes up against the coming tide of more aggressive PHEVs that will have more and more EV range added. By legacy and branding it will hold it’s own for a few more years but Toyota won’t sweat the PIP’s demise because they will have plenty on their plate with trying to corner the growing conventional hybrid segment.

        1. Djoni says:

          Agreed totaly.
          It is something we enthusiat got remembered all the time the way people just don’t care about the technology inside theirs or our car.
          I just can’t count the number of time people have ask me were do I fill up my Leaf!!!
          So tech has a very limited appeal beyound informed peer.
          But the result it can provide will eventually get trought with time and publicity.

        2. liberty says:

          Is the prius phv really selling well?

          Let’s say that the battery cost toyota $2000 more than the regular prius ($600×4.4 kwh = 2640, that nimh must cost at least $640, they charge $3000 to replace it). Add $2000 for charger,inverter, other stuff and profit.

          In california they get $4000 in tax credits and an HOV sticker. If toyota wanted to sell these beasts they should have a much higher take rate. Of course they don’t even allow dealers to sell it in texas where there is $5000 in state in federal credits, if sold from a texas dealer.

    2. Bloggin says:

      Prius plug-in sales spike over the past months was due to a big lease price drop to just $20/mo more than a base Prius with the same $999 down. So it was a no brainer and ‘should’ have moved even more units at that price.

      But clearly anti-plug Toyota is trying to slow plug-in sales momentum, as the Prius plug-in lease price jumped to it’s highest since introduction at $349/mo, or $100/mo more than the base Prius. So expect plug-in sales to take an appropriate drop.

      By comparison, the C-MAX Energi is $219/mo while the Fusion Energi is $289/mo. So we should see another record plug-in sales month from Ford for July.

  5. Scott Franco says:

    “US Electric Vehicle Market Share”

    If you define “electric” as stuff that plugs in. By that definition, my Ford Ranger is electric, since I plug it in to keep the battery charged.[1]

    [1] It uses highly advanced electric motor assist technology wherein an electric motor is coupled to the engine during starting.

    1. Spec9 says:

      That is a pretty stupid argument.

      1. Unplugged says:

        Although I would argue that his point makes a smidgen of logic given that the PiP should hardly qualify as a plug-in hybrid either.

    2. Jesse Gurr says:

      You are either talking about:
      1) Plugging in an engine block heater to keep your engine warm during cold weather so your engine can start.
      2) Your car battery is so dead that you have to keep a charger on it so you can get it to start in the morning.

      Either way you don’t seem to know what you are talking about.

  6. mustang_sallad says:

    Dear InsideEVs, please don’t listen to these All-or-nothing EV purists. I’m interested in any vehicle that let’s people get around on energy from the grid, including those that carry around a combustion powered backup plan. We’ll get to 100% electric transportation some day, but I’m interested in technology that can meet people half-way as it will surely help to enable this transition. EV enthusiasts sometimes need to recognize that 99.2% of the market still need some convincing that they can meet their needs with something that plugs in.

    1. Ziv says:

      I agree with Mustang. My Volt is an electric vehicle 94% of the time. It is leading GM where it needs to go on electrifying more vehicles. Plus it is a full utility car while the Leaf is a limited utility car due to its short range. Dropping the Volt would make as much sense as saying the Leaf shouldn’t count either because it doesn’t have real world AER like the Tesla.

    2. Mark H says:

      Read the caption under the picture on the “About Us” tab and fear not….

    3. drucifer says:

      Yep, My Volt is 100% electric 97% of the time, using about 6-8 gallons of gas a year (vs. prior car at about 450 gallons a year). My Leaf is 100% electric 100% of the time.

      The difference between the two isn’t a big deal vs. the difference between either of them and an ICE car.

  7. Lensman says:

    Thanks, Eric!

    Great to see a graphic demonstration of which auto makers are actually committed to selling plug-in EVs in North America. The list is pretty short:

    Tesla Motors

    All the others, at least to date, are building at best limited production PEVs, aka “California compliance vehicles” or so-called “test market cars”.

    It’s not surprising to see so much foot-dragging, even (especially?) from Toyota, despite its early introduction of the (non-plug-in) Prius. It’s the same in every tech revolution. Established market leaders don’t want to sabotage their core product line by developing a real competitor to it.

    And that’s why, in every tech revolution, some market leaders invested in the old tech don’t survive the revolution.

    1. Rick Danger says:

      Think Kodak. Didn’t they even *invent* the digital camera? And yet, they let the whole market slip right through their fingers.

    2. drucifer says:

      You have to add BMW and Mercedes to the list.

  8. Mark H says:

    Hola Tocayo Larsen! Great to see you EVangelizing! Your long tail pipe needs updating on your site. When you originally posted Coal was 44.9%, now 39.1%. Renewables were 10.2%, now 12.9%. Coal is going to take a HUGE hit in 2015 in the US. Utah/Colorado and North Carolina are shutting down similar numbers tocayo.

    1. GeorgeS says:

      Yes Mark H.

      I’m really looking forward to seeing what my state of Az does with its coal fired facilities. As many of you know there is one huge one up near lake Powell and the grand canyon. This particular generating plant is fueled from coal from the indian reservation and provides a big revenue source so there will be a big fight about all of it.

      Here is a list in table 3-1 of the EPA proposal for each state’s future regulation.

      Each US state has a different target.

      If you are interested in what your state’s target will be you can find it here in table 3-1.

  9. ffbj says:

    Ziv if 94% of your driving in the Volt is pure electric with a range of 38 miles, what percent of that 6% of journeys are greater than 38 miles but less than 84 miles, the electric range of the Leaf? In other words, with more than twice the range of Volt how many percentage points would you add for all electric, 1-5%?
    In other, other words, with the Leaf 95%-99% of your journeys, using your own numbers, could be covered by the leaf. Unless of course 6% of your travels are always greater than 84 miles.

    1. kdawg says:

      That’s what my Volt driving is like. 90% of the time daily commuting on EV. Then an occasional trip that is 100+ miles.

      However in the winter I due burn a little gas sometimes because the Volt’s range can drop to 26 miles.

  10. Bill Howland says:

    I got only 2 points from the chart:

    1). THey either forgot the roadster or else included it with the S sales

    2). The Plug-in-prius is outselling the model S, which is uncanny, seeing as the PIP has had even less free advertising.

    1. Jesse Gurr says:

      I don’t know, I see plenty of PiP commercials on TV over the past 6 months or so. Leaf and Energi models too, not so much the Volt though.

      1. Bill Howland says:

        Could be Jesse, seeing as I don’t watch Network Television that much.

        In view of its 4.4 kwh dinky battery, you’d think PIP owners would have to plug in nearly all the time, and at both ends of errands.

        I wonder what percentage all electric use they are in general?

      2. Brian says:

        Toyota gets this advertising for free? Wow! Talk about connections!

  11. Jeff says:

    Nice to see American companies at 3 of the top 5, well ahead of most of the Japanese and all of the European companies.

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  13. TomArt says:

    This chart would make much more sense, more quickly, if the order of the colors was arranged by column instead of by row. That was really confusing.

    The columns of vehicle listings are so far apart that the eye is directed to the columns of model names rather than the rows of model names.

    Other charts on this site have had the same problems lately. It’s really confusing.

    1. Mark H says:

      That chart is a direct link from Mark Larsen’s site. You will have to be specific on the others.

  14. TomArt says:

    The Model S share is pretty impressive considering the fact that it is in the luxury segment, while the other 4 of the Top 5 are in mass-market segments.

    Given the popularity of SUVs in the US, I can’t wait to see what the uptake will be for the Model X!

  15. Tech01x says:

    It would be interesting to see this chart based on revenue instead of by units sold. Tesla’s ASP is at least double, if not nearly triple some of these other cars.

    Then look at the GM on each car and see where the profit actually goes for EVs.

  16. Eletruk says:

    I wish Fiat released real sales figures for the 500e. Currently your pie chart is based on estimates of sales numbers. But we have seen that estimate is low by quite a bit. The recall of 500e for the drivetrain motor is for 4100+ cars. That’s considerably more than the estimates would indicate.

    1. Jay Cole says:

      Actually thanks to Baum & Associates we get fairly accurate numbers monthly (at least since March of this year anyway…estimated before that).

      Fiat is getting close to 2% with about 3,400 actual sales (out of 225kish total) – the recall figure you quote encompasses sold, at dealers, and yet to be assigned inventory.