UK Gets Creative In Promoting Electric Vehicle Uptake

Nissan LEAF in the UK


BMW i3 in the UK

BMW i3 in the UK

UK Deputy Prime Minister Nick Clegg thinks that the UK should take a multi-pronged approach to foster the adoption of electric vehicles.

For example, Clegg says that drivers of electric vehicles should have unlimited access to bus lanes and be provided with free parking throughout the UK.  Additionally, Clegg says that by equipping every motorway service station in the UK with one or more charging points, electric vehicles buyers will “feel confident” about their decision to purchase an EV.

With all these programs in place, Clegg says choosing an EV will be a “no-brainer.”  At least that’s the hope.

Under a £500 million scheme, 500 additional charging stations will be installed in the UK by the end of 2015.  Additionally, as the Telegraph reports:

“Local authorities will be able to bid for a share of £35 million in government funding if they come up with plans to encourage green travel, such as offering free parking and the freedom to drive in bus lanes.”

“A further £50 million will be offered to buy cleaner taxis and buses.”

Meanwhile, Clegg stated:

“Owning an electric car is no longer a dream or an inconvenience. Manufacturers are turning to this new technology to help motorists make their everyday journeys green and clean.”

“This major investment is there to make driving an electric car affordable, convenient, and free from anxiety about the battery running out. But it’s also about creating a culture change in our towns and cities so that driving a greener vehicle is a no-brainer for most drivers.”

Richard Bruce, head of the Office for Low Emissions Vehicles, adds:

“This technology will only become normal when people see their neighbours plugging their car in to charge, see their colleagues driving one to work, or their friends booking a test drive.”

We imagine that the day when EVs are “normal” isn’t too far off.

Source: Telegraph

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4 Comments on "UK Gets Creative In Promoting Electric Vehicle Uptake"

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Great idea. Sunny California should follow suit!

It doesn’t make sense to me to allow any personal vehicle in a bus lane. If the price of fuel, the congestion charge for non-EV’s, the free parking and a government tax breaks for EV’s aren’t enough reasons to buy electric, one or more of those need adjusting.

Clogging up a bus lane with personal vehicles slows bus traffic down and discourages public transportation ridership. That seems counter productive to me.

It’s funny how everyone comes up with these schemes to boost EV adoption, looking at Norway as the model, but they completely fail to understand (or rather, fail to want to see) what the real driver behind EV adoption is in Norway.

It’s the price. You can get a Nissan Leaf for the same price as a Honda Civic or a Mazda 3, and a Tesla Model S for the same price as a V6 model like a Nissan Altima.

Norway’s rigged its vehicle taxes to charge more for cars that generate more CO2, which makes most cars egregiously expensive. When BEVs came along to be equally expensive yet with lower operating costs, people jumped at the opportunity, especially the Tesla which provides a nice fat buffer against what cold Norwegian winters do to your battery.

True. If you heavily subsidize something, a reverse subsidy in this case, making it cost less than it should, or the revers making anything else more expensive people will certainly take the better deal. They would foolish not too if they could afford it. By making it more affordable you increase the numbers of people that feel capable of purchasing said product. It also helps, in this instance, that it is a superior mode of transportation.
Even with subsidies if there is a better product, within a certain range, people will buy the more expensive product instead. Even with store brands vs. name brands many will stick with the more expensive name brand
though the products are essentially the same.

This digression was to point out that it is not always price and price alone, although price is main driver of the purchase there are other factors, in the final purchase of each product with varying degrees of emphasis.